An overview of the Stena-sphere: Stena AB, Stena Sessan AB, and Stena Metall AB. Presentation created for International Business course in my MBA program.

1. The Stena Sphere
Team 2

2.  1939 Sten A Olsson starts trading in steel, iron, scrap
metal and metal products (the basis for the current
Stena Metal)
 1946 First cargo vessel in operation
 1963 Stena Line founded and Stena's characteristic
logo born
 1967 Ferry traffic expands with Göteborg-Kiel route
 1972 The terminal at Masthuggskajen is completed.
The business is divided into three: Shipping, Ferry
lines and Scrap metal
 1973-1995 Mergers and Acquisitions help grow
business, 1988 listed on stock exchange
Timeline

3.  2001 Stena Line becomes wholly-owned
 2005 Stena DrillMAX I ordered
 2006 Stena Long Term Equity founded
 2007 Stena Renewable founded
 2009 Third DrillMAX delivered. First Suezmax tanker
ordered
 2010 Superferries delivered. Ferry traffic to Germany
concentrated to Kiel
 2012 Stena LNG is founded. Stena International Freight
founded to focus on exploring new markets in the RoRo
and the RoPax segments. Stena IceMax, the world’s first
dynamically positioned, dual mast ice-class +1A1 drillship
delivered.
Timeline, Continued

4.  The Stena sphere consists of the three parent
companies, Stena AB, Stena Sessan AB and Stena
Metall AB
 Wholly owned by the Olsson famly
 Revenue in 2013 was approximately $9.3 Billion USD
 20000 Employees
 175 Vessels
Stena Today

5.  Customer Satisfaction
 Quality
 Committed to People
 Innovation: 46MPH ferrry
 Results
 Stena Cares
Values

6. Stena’s Business Units

7. Offshore Drilling

8. Bulk

9. RoRo
Stena in the news

10. Property, Investment & Recycling

11. Ferry Service

12. Stena's Amazing Ferry

13.  Posted profits every year since 1939.
 Satisfaction by their employees in their annual survey
 Quality and safety efforts have also resulted in not
having a single oil
 Stance on Sustainability: Ocean Health. This is the
first organization of its kind, which measures the
present state of the sea in several different areas.
Strengths

14.  Stena entered into the LNG (Natural Gas) market in
2011, huge growing market. However, building the
necessary infrastructure is both expensive and time-
consuming.
 Extreme competition among Ferry operators. limited
number of routes.
 European growth is lagging behind other counties.
Weaknesses

15.  the total volume of freight transported has increased
to 1.8 times global GDP during the past 20 years
despite large increases in the price of oil.
 Profitable new routes to the Baltic countries are an
important venue for expansion. the Black Sea and a
newly opened route between South Korea and the
Vladivostock/Hunchun area, also open up future
opportunities.
Opportunities

16. Global Energy Prices
Piracy
Threats

17. Questions?