Solar's robust growth in the past years has been the result of a very favorable combination of new, innovative business models, affordability for consumers, rapidly decreasing manufacturing costs, and most importantly, a strong commitment from the Obama Administration and other policymakers in Washington.

1. Building a National Solar
Market
Solar's robust growth in the past years has been the result
of a very favorable combination of new, innovative
business models, affordability for consumers, rapidly
decreasing manufacturing costs, and most importantly, a
strong commitment from the Obama Administration and
other policymakers in Washington.

2. Reducing
U.S. Solar PV Soft
Costs
By 50% By 2014

3. A Matter Of National
Competitiveness
Source: Tracking the Sun, Lawrence Berkeley National Labs, November 2012

4. High U.S. Soft Costs Are A
Challenge
$1.52
$0.80
Installation
Labor
Customer
Acquisition
System Design
Other
2011 2014
Permitting
Inspection
Other Labor
Interconnection
Source: Ardani et al. Quantifying Non-hardware Balance of System Costs for Photovoltaic
Installations in the United states Using a Combined Annual Expenditure-Labor Hour
productivity Approach. National Renewable Energy Laboratory. 2012.
Other

5. A U.S. Solar Industry Road-map
Solar 1
Policy
Innovation
Solar 3
Business
Innovation
(Scale Markets)
Solar 2
Technical
Innovation
(Capture Markets)
Processes
Productivity
Efficiency
Total System
Cost
Legislation
Renewable Portfolio Standards
Renewable Energy Credits
Net Metering
Products
Technology
Commercialization

6. Phase 1
Needs Analysis
Phase 2
Development
Phase 3
Implementation
Phase 4
Market Impact
Who
•Cities
•Utilities
•PV developers
•Manufacturers
•Stakeholders
What:
•Soft cost best practices
clearinghouse & case studies
•Stakeholder education
•National outreach
When:
•2012: 100 initial cities
•2013: 500 cities
•2014: 1,000 cities
How:
•In-class & online training
•Direct consultation
•Measurement & iteration
$2.5M Funding to Reduce Non-Hardware BOS Soft Costs by
50% by end of 2014
Solar Program

7. Building Solar Industry in U.S. Cities
City Managers PV Industry Inspectors Fire Marshals Utilities

8. Thank You
Contact Me--
Mike S Robinson
Website: http://www.zerodown.solar
Phone: 808­343­5402
Email: mike@solarwavehawaii.com
Address:7040 Hawaii Kai Drive Suite 26183 Honolulu
HI. 96825