Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including: - When, what & how to post - Deep dive into topic ideas - Time savers & organization hacks - Hand-select your audiences based on income, zip code & more Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.

1. PROMOTE YOURSELF
AND YOUR LISTINGS
THROUGH SOCIAL MEDIA
May 20, 2016

2. Agenda
 Intro (who is this guy and why should we listen to him?)
 Quiz.
 When, what & how to post.
 Deep dive into topic ideas.
 Time savers & organization hacks.
 Advertising.
 Questions?

3. Mike Rosenberg

4. Quiz
 How often should you post?
 Should you have separate social accounts for your
business and personal personas?
 How many people are interested in Real Estate on
Facebook in the Portland area?
 What is the fastest growing age group on social media?

5. Quiz
Image courtesy of Smart Insights

6. Image courtesy of Techcrunch

7. When, what & how to post.
 Timing, frequency & calendars
 Use Insights
 Topics, post types & content types
 Tools, automation, scheduling & users
 Video, video, video!
 Facebook live?

8. Wait! ....what about why?
 Are your target markets on social media?
 Which channels/sites?
 Competitors?
 Goals?
Image courtesy of Hootsuite

9. Is Your Target There?
Facebook
 72% of Internet users
 64% of people 50-64
 48% of people 65+
 78% income $75K+
Stats & Image via PEW Research Center

10. Is Your Target There?
Pinterest
 31% of Internet users
 24% of people 50-64
 16% of people 65+
 30% income $75K+
Stats & Image via PEW Research Center

11. Is Your Target There?
Instagram
 28% of Internet users
 11% of people 50-64
 4% of people 65+
 26% income $75K+
Stats & Image via PEW Research Center

12. Is Your Target There?
LinkedIn
 25% of Internet users
 26% of people 50-64
 12% of people 65+
 41% income $75K+
Stats & Image via PEW Research Center

13. Is Your Target There?
Twitter
 23% of Internet users
 13% of people 50-64
 6% of people 65+
 26% income $75K+
Stats & Image via PEW Research Center

14. When, what & how to post.
 Timing, frequency & calendars
 Use Insights
 Likealyzer
 Topics, post types & content types
 Tools, automation, scheduling & users
 Video, video, video!
 Facebook live?

15. Deep Dive into Topic Ideas
 Topic categories
 Industry news
 Local/hyper local news, events & happenings
 Partner news
 Contests
 Charitable activities
 Home services
 Testimonials!!!

16. Topical Category Ideas
 Guides
 Spotlights
 News jacking
 Tips
 Reviews
 FAQs
 Home Décor, Maintenance, Decorating
 Holidays
 Quotes
 Postcards, etc. from Services

17. Daily Post Categories
 Sunday – Events
 Monday – Myth Monday
 Tuesday – Tuesday Tips
 Wednesday – Why Windermere
 Thursday – Quick Market Updates
 Friday – Foundation Friday
 Saturday – Happy Customer Stories
Categories are only guidelines and do not have to be used every day/week

18. Sunday – Events

19. Monday – Myth Monday

20. Tuesday – Tuesday Tips

21. Wednesday – Why Windermere

22. Thursday – Quick Market Updates

23. Friday – Foundation Friday

24. Saturday – Happy Customer Stories

25. Daily Post Categories | Broker & Listings
 Sunday – Events or Open House
 Monday – Mortgage Monday, Partner Features
 Tuesday – Tuesday Tips
 Wednesday – Why Wednesday, Where to Eat Wednesday
 Thursday – Quick Market Updates
 Friday – Family Friday
 Saturday – Photos/Video from Open House
Categories are only guidelines and do not have to be used every day/week

26. Deep dive into topic ideas.
How to get ideas delivered to you
Google Alerts
Social Media
Newsletters
Industry & competitor blogs

27.  Photos & Videos
 Listing description
 Blog post
 Content for ad(s)
 Postcards
 Newsletter
 Share with others (including office and corporate)
 Schedule Open House
 Thank you notes

28. Videos, Videos, Videos!
 Fastest growing
 Attention grabbing
 High engagement
 Easier to create

29. Time savers & organization hacks.
 Use Business Manager in Facebook
 Schedule, lists, repeatable process
 Save an article for later
 View people and pages that like your page
 Checklists of the buy/sell process
 $1/day
 Automation
 Tools

30. Tools
 Hootsuite – posting, scheduling, team
management
 Buffer – posting, scheduling, team management
 Pablo – image tool by Buffer
 Google Calendar
 Good old Excel or Google Sheets
 Trello
 XpressDocs Social HQ

31. Advertising
Hand-select your audiences based on
income, zip code and more.
 Can advertise on Instagram through Facebook Ads
Manager
 Getting your posts seen
 Using budget to enhance
 What to put budget toward?

32. Instagram
 If you do take Instagram seriously, it can open up a world of
opportunity for your brand. Forrester has named Instagram the
“king of social engagement,” citing the fact that top brands’
Instagram posts generated a per-follower engagement rate of
4.21 percent. That means Instagram delivered these brands 58
times more engagement per follower than Facebook, and 120
times more engagement per follower than Twitter.

33. Resources & Links
 This Presentation | http://www.veracityagency.com/social-media/premiere-
social-media/
 Image Sources | https://blog.bufferapp.com/free-image-sources-list
 Blog Title Tool | https://www.portent.com/tools/title-maker
 Topic Ideas | https://www.entrepreneur.com/article/234238
 Sample Content Sources | http://www.realsimple.com/home-organizing
 Sample Content Sources | http://luxuryportfolio.com/Blog
 Sample Content Sources | http://www.keepingcurrentmatters.com/blog/
 Sample Content Sources | http://www.leadingre.com/
 Tools| http://www.inc.com/john-hall/7-free-tools-that-will-shave-hours-off-of-
social-media-management.html

34. Resources & Links
 Video Tips| http://www.veracityagency.com/public-relations/tips-creating-
iphone-videos/
 Social Media Management Tools| http://www.smartinsights.com/social-
media-marketing/social-media-analytics/6-essential-free-social-media-
management-tools/
 Content Promotion| http://buzzsumo.com/
 Guide to Instagram Guides| http://neilpatel.com/2016/05/06/instagram-
marketing-101-grow-your-following-with-these-7-guides-and-5-courses/
 Instagram Guide| https://business.instagram.com/gettingstarted/
 Facebook Advertising Guide| http://neilpatel.com/what-is-facebook-
advertising/
 Social HQ| https://www.youtube.com/watch?v=Rr0AKVBu5U8
 Channel Research| http://www.pewinternet.org/2015/08/19/the-
demographics-of-social-media-users/

35. Windermere Premiere Properties
Thank You!