Brand Storytelling in digital and social media

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Storytelling for your brand has become very important content for digital and social media. In this presentation to the non-profit arts and culture organizations in Detroit we look at how to create good brand stories and how to distribute them

Soziale Medien

Arts &
Culture
Perfect for storytelling.
Perfect for social.

for Storytelling Success
in Digital and Social
3 key
elements

https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U

Story formats
in Digital and Social Media

Combining
visual &
text based
formats
blogs, web articles,
Facebook posts

https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be

in social and digital
How to
distribute
your story

vs. uploading directly to Facebook
Uploading to
Youtube to share

Should
you boost it?
Choosing the right story to boost and when.

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Brand Storytelling in digital and social media

1. Brand Storytelling in Digital and Social Media Billy Strawter Jr. Social Coop Media Co-Founder Digital Strategist @bjstrawter Mike McClure The Yaffe Group SVP Digital Marketing Exec Creative Director @mikekmcclure

2. Arts & Culture Perfect for storytelling. Perfect for social.

3. for Storytelling Success in Digital and Social 3 key elements

4. 1: Be authentic

6. 2: Be entertaining or informative

7. http://dld.bz/eYZaS

8. http://dld.bz/eYZaT

9. http://dld.bz/eYZaU

10. 3: Be interactive

11.

12.

13.

14. How to find your story