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How to Think Visually in Advertising
1.
Build a bird
house.
2.
3.
Create an award-winning
campaign for a bird house manufacturer.
4.
Advertising, visual or
not, is all about getting from here to there.
5.
Here Sleepiness is one
of the leading causes of car accidents.
6.
7.
Here New Flexible Band
Aids Stretch with your body So they won’t break.
8.
9.
Visual thinking is editing.
10.
Visual thinking is editing. Extremely
creative editing.
11.
“no duh” momentS.
12.
A great pitcher. A
dominant strikeout pitcher. Who is practically unhittable.
13.
14.
15.
Here Avis now offers luxury
rental cars.
16.
Getting there “Who rents
a Ferrari?” “It’s not rich guys. It’s guys who want to look rich.” “So a Hollywood a-hole.” “But that person isn’t likeable. No one sees themselves that way.” “Wait, there’s another person who would
17.
18.
Here The Batelco Directory helps
you quickly find the exact business you’re looking for.
19.
20.
Here CNN is first
on the scene when Important news happens.
21.
22.
Let’s get visual. Metaphors
(ok, similes)
23.
24.
25.
Let’s get visual. Metaphors Exaggeration
26.
27.
28.
29.
Let’s get visual. Metaphors Exaggeration Skewed
View
30.
31.
32.
33.
It’s a toolbox.
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