Let's talk: encouraging 'conversations' by engaging citizens through web 2.0 technology

Social Networking Sites (SNS): a question… ,[object Object],[object Object],[object Object],[object Object]

Let's talk - encouraging 'conversations' by engaging with citizens through web 2.0 technology Mike Godleman, Chief Executive’s Office, Barnet Council Speaker at the Public Sector ICT 2009 , 3-4 November, Whittlebury Hall, Northants, England

Where are we? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Barnet: the good, the bad and the ugly - why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

We got blogged…by barnetcouncilrubbish

New kids on the block: meeting the neighbours (engagement) ,[object Object],blogs micro-blogging Video… …and picture sharing Image courtesy of: http://dailyblabber.ivillage.com

Future shape: a new relationship with citizens www.barnet.gov.uk/future-shape-of-barnet-council

[object Object],[object Object],[object Object],Leader of council: a Web 2.0 user and promoter

Future shape: a one public sector approach and being an enabler - Doing transactions better - Partnerships - Prevention - Personalisation - Mobile users and devices

Measuring the results of citizen engagement: do people really 'friend' or 'follow' you? Why?

[object Object],[object Object],[object Object],As the ‘new kids’, what have we learnt?

Analysis and targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Crowd sourcing tips: understand and work with the power of crowds Listen out – reach out – get involved

Listen out – reach out – get involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other possibilities? What other parties can we go to? ,[object Object],[object Object],www.sign-tube.com/video/1276/Gonna-learn-new-sign-language

Reference: http://en.wikipedia.org/wiki/CAPTCHA One last thought: is social media accessible to all?

How will you be judged … by your community? engaging talking asking sharing participating discussing

[object Object],What is the future for social networking tools in government? Let's talk...

Mike Godleman BA (Hons) MA CACDP [email_address] Tel: 020 8359 7554 Twitter: @mikegodleman

Let's talk: encouraging 'conversations' by engaging citizens through web 2.0 technology

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Let's talk: encouraging 'conversations' by engaging citizens through web 2.0 technology