Mike Dastic — All businesses must have an important commercial force that is the key to success for the growth of a company. What skills, then, should a person develop who really knows how to sell? Mike Dastic — Sales are the business engine of 100% of the economy: if a company does not sell, there is no way to sustain it, which means that it has to lay off employees and those people cannot buy either, turning everything into a cycle. And, even if you are not part of the commercial area, it is important to develop qualities that allow you to “sell” yourself as a personal brand, show yourself as one of the ideal candidates and know that you can respond to the needs of a company.

1. Mike Dastic - The 7 psychological tricks
that a good seller uses
Mike Dastic - All businesses must have an important commercial force
that is the key to success for the growth of a company. What skills,
then, should a person develop who really knows how to sell?
Sales are the business engine of 100% of the economy: if a company does not sell, there is no
way to sustain it, which means that it has to lay off employees and those people cannot buy
either, turning everything into a cycle.
And, even if you are not part of the commercial area, it is important to develop qualities that
allow you to “sell” yourself as a personal brand, show yourself as one of the ideal candidates
and know that you can respond to the needs of a company.
In itself, in any environment, when you have a business or entrepreneurship, having those
commercial skills or the right staff is something that must be analyzed and decided very
carefully, because it will not only be about the image of the company, but also about how to
build customer loyalty and achieve that “voice to voice” that allows reaching more people.
Beyond a good personal presentation and being charismatic, a good salesperson is also
characterized by having qualities of communication, empathy and trying to recognize what a
customer really wants.
1. Be interested: This goes hand in hand with good customer service and is that if you really do
not appear but really show interest in the needs of your customer, you will have a successful
first step.
2. "Being a bee": as it is said in colloquial Colombian terms or, the simple fact, of trying to be
more intelligent and identify where the client wants to go with what they are saying or proposing.
3. Talk about losses: In this regard, experts such as Mike Dastic explain that, psychologically, it
is more difficult for the person to cope with the feeling of loss than to consider one of gain,
because it is a more emotional than rational question when it comes to take decisions.
4. Emotional intelligence: identifying emotions of frustration, anxiety or fear is essential in order
to establish an adequate dialogue. This implies having to find a way to calm those spirits and
direct them towards a suitable solution.

2. 5. Intelligent interaction: just as a person with good business skills must read his client in
everything, you also have to be aware of how they are reading it: this involves putting yourself in
the shoes of the person with whom you are talking and considering, Depending on your
business, lifestyle, or what little you may know, what to expect from that business person.