This document discusses marketing strategies and the use of data versus intuition. It mentions Henry Ford and his banker, the data explosion, problems with relying solely on facts in Excel, and how predictive models and weather forecasts rely more on data than intuition. Key figures like Columbus, Ford, Gates, and Jobs are mentioned in relation to using data versus intuition to inform decisions.

1. Marketing Through the Rear View Mirror

2. Henry Ford and His Banker

4. The Data Explosion

7. The Curse of Excel

9. The Problem With Facts

10. What About Predictive Models?

11. How Much do You Trust Next Week’s Weather Forecast?

13. Intuition “ The Direct Knowing of Something Without the Conscious Use of Reasoning”

14. Columbus Ford Gates Jobs

15. DATA

16. DATA INTUITION

17. Trust Your Intuition!