This document describes how to generate automatic profits through "profit automation" by leveraging existing leads, customers, and assets. It promotes creating follow-up systems using tools like newsletters, offers, and phone calls to nurture leads and generate additional sales without spending on new marketing. These follow-up systems act like "oil wells" producing continuous profits. With the right automation, businesses can convert more prospects to customers through intentional follow-up rather than chasing new leads.

1. How to Get 100% of the Profits You Deserve,
100% of the Time. Automatically!
Profit Automation

2. Is about creating sustainable, long-term
assets in your business, which produce reliable
results and automatic profits for you…
Profit Automation

3. … without having to re-invent the wheel
every time you use the asset.
Profit Automation

4. Profit Automation
Gives you big wins with little additional
work, effort and expense on your part!

5. Profit Automation assets
Act like “oil wells” in your
business, constantly drilling
for the profit reserves in your
business’s….

6. Profit Automation assets

7. At this very moment, there are
untapped profit automation
opportunities in your business that
can be Released automatically.

9. Release the profits stored in your lead,
prospect, customer and follow-up.
PROFITGASMS…
TM

10. Profitgasms are good for you!

11. PROFITGASMS…
TM
Start with better follow-up!

12. This is not “better” follow-up!

13. This is!

14. results in more people giving you
more money, more frequently. Automatically!
infotail

15. Infotail = Face-to-face sales

16. infotailStarts when the door swings
or the phone rings.

17. lets business owners leverage the
leads/prospects/customers/fans they already
have, the advertising they’ve already invested
in, the staff they have and enhances the
lead/prospect/customer/fan experience and
creates more profits.
infotail

18. generates profits automatically and without
the business owner being victimized by
vendors, ad reps, staff and the constant pursuit
of “NEW.”
infotail

19. gives you better results, automatically
and it all starts with better follow-up!
infotail

20. “Disney's consistent business results
are driven by overmanaging certain
things that most companies undermanage
or ignore…

21. … and that is a key source of what
differentiates us. We have learned to
be intentional where others are
unintentional.”
Disney Institute Keynote Presentation – May 2015

22. You must be as intentional with FOLLOW-UP
as you are with chasing after NEW!

23. By leveraging our proven follow-up systems,
designed specifically for bricks and mortar
businesses, you can do less marketing and
advertising and make more money!

24. Advertorials
Newspaper ads
Blogs
Brochures Classified ads
Email
Direct mail
Facebook
Instagram
LinkedIn
Networking
Newsletters
Pay per click
Postcards
Radio ads
SEO
TV ads
Web site
Yellow page ads
YouTube
MagazineadsOrganic
Front end marketing is just the tip

25. Of the profit potential
Front end marketing is just the tip

26. Typical business owners only focus
on the “surface and new” and are
constantly chasing after new leads,
new prospects and new customers.

27. This is extremely costly and
exhausting and by only focusing
above the surface, you’re at the whim
of the forces of technology, societal
whims and consumer trends.

28. All businesses have extensive and
stable profit potential by going
beneath the surface of their
business and revealing the massive
follow-up opportunities that exist.

29. New vs. follow-up
It can typically cost the business owner 5x
to 10x as much to acquire new versus
focusing on advancing the person you’ve
already invested time, money and energy in.

30. The smart business owner understands the value of
follow-up and profits from it.

31. There’s a fortune
In your follow-up!

32. The average business look like a leaky
bucket when it comes to following-up with
leads, prospects and customers!

33. The lack of follow-up marketing systems is
an insidious problem draining these
businesses of time, energy and profits.

34. Follow-Up
fact
If you follow-up with web leads, within five
minutes, you’re 9x more likely to convert
them to customers.
Source: InsideSales.com

35. Follow-Up
Nurtured leads make 47% larger purchases
than non-nurtured leads.
Source: The Annuitas Group
fact

36. Follow-Up
80% of all sales require at least five
follow-up touch points after the meeting or
first visit. 44% of salespeople give up after
one follow-up attempt.
Source: The Marketing Donut
fact

37. “It’s not your lead, prospect or
customer’s job to remember you,
Remember
it’s your job to remember them.”

38. How most business owners operate

39. How smarter business owners operate

40. How infotailers operate

41. Let’s take a look at a simple
marketing math example.

42. Assume your business has 100
prospects each month
(100 potential customers visit
or call you).

43. Assume you convert 40
percent of these prospects
to customers on first visit.

44. And assume your average sale
is $1,000, which means you
have generated $40,000 in
gross sales
(40 customers x $1,000).

45. This leaves 60 prospects who
have expressed some level of
interest in your business.

46. BIG QUESTION –
what are you doing with
these 60 prospects?

47. Most businesses do little or
no follow-up with these
types of prospects.

48. With Infotail, you will have
tools, systems and automation
designed to follow-up with
these 60 prospects.

49. Let’s assume with our Infotail
follow-up tools and systems, we
can convert an additional 25
percent of these prospects to
customers, which results in 15
additional customers.

50. This is an additional $15,000
in gross revenues each month
WITHOUT having to spend
more money on front-end
marketing efforts!

52. The infotail world

53. External
follow-up
External follow-up is focused on leads, prospects, customers
and fans and is designed to advance them to the next phase.

54. Internal
follow-up
Internal follow-up is focused on employees, team members
and the business owner and is designed to remind them of
“next steps” with external follow-up.

55. The profit automation path

56. infotail tools
These are a collection of strategic and proven follow-up
marketing tools designed to inform and educate with quality,
helpful information.

57. Infotail toolsCustomer newsletters
Contests
Customer appreciation events
Data capture forms
Educational short books
Email follow-up
Direct mail follow-up
Incredible guarantees
Intentional acts of WOW!
Irresistible & time-sensitive offers
Online lead capture
Personalized marketing
Personal phone calls
Prospect assessments
Sales scripting/choreography
Social media
Tasked outbound phone call
Testimonial feedback forms
Voice broadcast
W.I.I.F.M. website

58. infotail systems
These are a combination of Infotail Tools strategically
organized to result in a specific outcome. Infotail Systems
are organized, reliable and consistent therefore they deliver
consistently predictable results.

59. infotail systems
Lead Generation Follow-Up
Referred Lead Follow-Up
Prospect Call - No Visit Follow-Up
Prospect Visit Follow-Up
Event Prospect Follow-Up
New Customer Follow-Up
Upset Customer Follow-Up
“Lost” Customer Follow-Up
Lifetime Fan Follow-Up
Social Share Follow-Up
Referral Partner Follow-Up
Internal Team Member &
Business Owner Follow-Up

60. infotail automation
Infotail Automation is what allows your Infotail Tools and
Systems to work for you 24 hours a day, 7 days a week,
52 weeks a year.

61. infotail automation
= Profit automation

62. infotail automation
= peace of mind

63. “Prior to Infotail, our follow up with leads and
customers was non-existent. First, we were
driving traffic to our website but had no way to
capture info from visitors. By putting the
mattress and sofa buying guides that Infotail
helped us write on our site, we are not only
providing trust-building educational information,
but it gives us an opportunity to send
communications that drive visitors to our two
showrooms.
For customer follow-up, we’ve seen enormous
success in asking for online reviews to build our
social presence. We went from next to no reviews
to over 300 Facebook, Google, and Yelp reviews!
This makes At Home Furniture the undeniable
choice to do business with in our marketplace,
and our sales reflect this. In a time where social
proof is extremely important, we’re leading the
pack!”
Kent & Cathy Wilson
At Home Furniture and Mattress Superstore

64. The next steps

65. Your profit automation experts

66. Free profit automation
strategy session
Our complimentary, fact-finding,
no-obligation strategy session will
uncover the profit automation
opportunities in your business. This is a
$250 value consultation, which you can
take advantage of by visiting…

67. www.infotail.com