Making GA Work For You W/ Custom Variables

Technologie

Making Google Analytics Work for You With Custom Variables ,[object Object],[object Object]

We All Know... Campaigns Search Referrals Location Engagement New vs Returning Top Content Landing Pages Site Search Goals eCommerce Funnels

Refine GA tracking w/ name-value pairs CVs Allow Us To: Name Values Gender Member Status Converted Language Male, Female Logged In, Not Logged In False, True English, German

Excellent Analytics http://bit.ly/izpY69 http://dis.tl/excelninja

Determine What ’ s Important To You Forget about Web Analytics

Determine What ’ s Important To You Build and Track That! Forget about Web Analytics

$<script type = "text/javascript" > var _gaq = _gaq || []; _gaq . push ([ '_setAccount' , 'UA-XXXXX-X' ]); _gaq . push ([ '_trackPageview' ]); ( function () { var ga = document . createElement ( 'script' ); ga . type = 'text/javascript' ; ga . async = true ; ga . src = ( 'https:' == document . location . protocol ? ' https://ssl ' : ' http://www ' ) + '.goog le-analytics.com/ga.js' ; var s = document . getElementsByTagName ( 'script' )[ 0 ]; s . parentNode . insertBefore ( ga , s ); })(); </script>$

$<script type = "text/javascript" > var _gaq = _gaq || []; _gaq . push ([ '_setAccount' , 'UA-XXXXX-X' ]); _gaq.push([ ' _setCustomVar ' , name, value, opt_scope]); _gaq . push ([ '_trackPageview' ]); ( function () { var ga = document . createElement ( 'script' ); ga . type = 'text/javascript' ; ga . async = true ; ga . src = ( 'https:' == document . location . protocol ? ' https://ssl ' : ' http://www ' ) + '.goog le-analytics.com/ga.js' ; var s = document . getElementsByTagName ( 'script' )[ 0 ]; s . parentNode . insertBefore ( ga , s ); })(); </script>$

_setCustomVar(index, name, value, opt_scope) index - Required - Slot 1 through 5 name - Required value - Required ,[object Object],[object Object],[object Object],[object Object],Source: Google Analytics Help http://bit.ly/ljbCYZ

_gaq . push ([ '_setCustomVar' , 1 , 'Section' , 'Life & Style’ , 3 ]);

Page-Level CV Examples opt_scope set to 3 or left blank

Product Categories and Types Grouping Pages

_gaq.push(['_setCustomVar',1,'Air Force','Air Force Cap',3]); _gaq.push(['_trackPageview']);

Other Ideas Review Count and/or aggregate score Character Count Comment Count Post Author

Session-Level CV Examples opt_scope set to 2

Organic Rank Position How-to: http://bit.ly/90zcJT

_gaq.push(['_setCustomVar',2,'blue widgets','3',2]); _gaq.push(['_trackPageview']);

Visitor-Level CV Examples opt_scope set to 1

Great For Visitor Attributes: Social vs Non-Social First Touch Social Media ROI

Mike Pantoliano @MikeCP Thanks! [email_address]

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