An overview about social media in healthcare

1. Social Media Why it is important to all of us – patients, advocates, providersOhio Society of Heathcare Consumer AdvocacySept. 15, 2011

2. Today’s presentation Why you can’t ignore social media What is social media – and what is its impact on healthcare Catholic Health Partners social media strategy Questions & Answers

3. Social Media Revolution A 2-minute video

4. Why social media? 165 million Americans using social networks by 2014 57% of 55-64 year olds 28% 65 or older 142 million read blogs by 2013 One third of female social networkers check Facebook first thing in the morning!

6. 47% of all adults use Social Media (59% of Internet users)

7. Social Media use has doubled since 2008

8. More than half of Social Media users are over 30 years old

9. 56% percent are femaleSource: Social Networking Sites and Our Lives - Pew Research Center http://bit.ly/knkxJU

11. Watched an online video about health.

12. Tracked weight, diet, exercise routine or other health indicator online.

13. Consulted online reviews of drugs/medical treatments (but very few post such reviews).

15. Hospital Social Media Types

16. Pew Internet Research Susannah Fox YouTube video “You can’t control the conversation, but you can be a part of it.”

17. What is social media? Conversation, not a lecture Extension of everyday interaction Group driven, not top-down Messy, disorganized, hard to control Tool, not a strategy or end-point Where patients and employees spend time--Source: Ed Bennett

19. Friends

20. Work Colleagues

21. Neighbors

22. Community MembersTalking Arguing Sharing Connecting Creating with --Source: Ed Bennett

23. Pet Internet Research Pew Internet’s research consistently shows that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions. One in four internet users living with a chronic condition say they have gone online to find other people who share similar health concerns, for example.

24. Healthcare reform Ties what health-care providers are paid to health of patients Hospitals lose $ for frequent readmissions Share in savings for keeping patients healthy and out of hospital “Patient engagement in improving their own health is critical to reducing health-care costs.” --Cathy Levine, Universal Health Care Action Network of Ohio

25. Catholic Health Partners social media strategy Largest health system in Ohio Mercy (Toledo, Cincinnati, Lorian, Tiffin… ) Community Mercy (Springfield, Urbana…) Humility of Mary (Youngstown, Boardman…) St. Rita’s (Lima) Also in Kentucky, Tennessee

27. Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights

28. Sharing – Broadcasting news and information

30. Questions & Answers mjboehmer@health-partners.org@CHPUpdate on TwitterCatholic Health Partners on FacebookCHPUpdate on YouTube