Today, constant innovation defines our marketplace. Businesses must respond to customer expectations for better digital experiences. How do leading organisations launch successful new products and respond rapidly to external change? How do they move beyond the simple need to innovate to actively practicing innovation every day? We will share proven techniques and approaches to product innovation, from co-creation with customers, to workplace 'hack days'. We will show how collaborative design can speed your product to market using stories from the trenches of product delivery. Presented By Mike Biggs and Ian Kelsall

1. CTO C o n f e re n c e
PRACTICAL PRODUCT
INNOVATION
Mike Biggs & Ian Kelsall
@MetaMikeBiggs @ikelsall

2. WHAT IS A PRODUCT ?

3. WHAT IS INNOVATION ?
Product Business Model

4. PRODUCTS AS TOUCHPOINTS

5. STARTING POINTS
5
PROBLEM IDEA

6. Life’s too short
to build something
no one wants.
!
!
!
ASH MAURYA
Running Lean

7. WHAT’S THE PROBLEM ?
We're a little bit of a hammer
looking for a nail right now
!
!
!
CHRIS QUATROCHI
Whirlpool's global director of user experience and connectivity

8. Wanted to improve the way agents identify warm property buyers and
expedite the buyer’s decision-making process.

9. PROBLEM: PRICE ESTIMATES
Price guide

10. SOLUTION IDEA: FREE REPORTS
Building
reports
RESULT:
The sales cycle is down from
several days,
to less than 24 hours.

11. THE DIALECTIC
11
Divergent
(Discovery & Design )
Convergent
(Define & Deliver)

12. FAST FEEDBACK LOOPS

13. ENABLE A TEAM
13
Gather a Cross
Functional Team
Ensure separate
roles provide
meaningful tension
Collaborate &
Co Locate
Encourage T-Shaped
People
No Divas

14. PROVIDE SPACE
Allocate Time & Resources
to nurture ideas
Create a culture of
exploration & learning
Frame & Reframe the
problem
Balance
Qual & Quant
Feedback
Shelter From BAU

15. GENERATE LOTS OF IDEAS
6 Ups
S.C.A.M.P.E.R.
Design Charette
Hallucinogenic Drugs
Don’t judge early
15
Divergent Methods for
Generating
Insights & Ideas
Don’t fall in love
with ONE Idea

16. VALIDATE & PROTECT
16
Define objective criteria
Use different MVP types
Get up close to the customer
Test & Re-Test
Fail Fast
Don’t use BAU metrics
Don’t pivot too early
Convergent Methods for
Evaluation & Delivery

17. QUESTIONS?
Mike Biggs & Ian Kelsall