In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space. This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs. During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process. We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring. Outcomes - Understand how to apply human-centered design principles to tackle complex challenges. - Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires. - Learn specific techniques and tools to improve research, ideation, and prototyping.

1. DESIGN THINKING BOOTCAMP
{The Praxis of}
@MetaMikeBiggs
#GADESIGNTHINKING

2. A BIT ABOUT ME
2
Mike Biggs
Instigator, Digital Strategist, Product Innovator, Management Consultant,
Agilist, Lean UXer….. essentially a T-shaped person.
Places and projects:
▫︎Currently work at ThoughtWorks
▫︎Previously worked in digital agencies, NSW Government, Freelance..
▫︎Clients (past & current) include: CommBank, Vodafone, Macquarie Bank,
Perpetual, Toshiba, MTV, VMware, The Rocks/Darling Harbour Precincts,
Gatorade…
▫︎Interesting stuff I’ve done: an Instagram rip-off, Hackathon Mentoring,
Smart forms (that’s right, forms are interesting!), Soccer viewing iPad
app.

3. A BIT ABOUT YOU
3
Tell me about yourselves:
▫︎Developer vs design folk
▫︎Delivery vs business people
▫︎New vs seasoned

4. WHAT YOU’LL LEARN
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▫︎The format for the sessions.
▫︎A very short history.
▫︎What is Design Thinking?
▫︎Process.
▫︎The Workshop bit. (not included here)

5. CURRENT / HISTORICAL STATE OF PLAY:
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▫︎Waterfall
▫︎Analysis
▫︎Strategic Planning (guesses)
▫︎Big Data

6. Design is a verb.
6

7. WHAT IS DESIGN THINKING?
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▫︎It’s about strategic innovation.
▫︎Finding earlier points for exaption to occur,
less about incremental improvement.
▫︎..and to get there, the focus is on exploration,
as opposed to exploitation.
▫︎Another way to look at it: It’s about the art of
looking for and listening to views and insights
that are not obvious.
▫︎Escape, search. (CVS 2 BVS concept)
▫︎Artisanry: the craftsman is the user. Also
affords tight feedback loop.

8. WHAT IS DESIGN THINKING?
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▫︎Synthesis vs Analysis. Six Sigma is
about analysis.
▫︎The Design Thinking framework is
essentially cultural, if successfully
embedded into an organization.
▫︎Helps you to find the right thing to
scale- hence avoiding scaling the wrong
thing. I.e. scaling the unprofitable.

9. WHAT IS DESIGN THINKING?
9
!
ISO 9241-210
Human Centred Design
!
[1] defines user experience as "a person's
perceptions and responses that result from the use
or anticipated use of a product, system or service".

10. OBLIGATORY VENN DIAGRAM
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11. Where do insights come from?
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12. THE DESIGN PROCESS
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The Double Diamond:

13. THE DESIGN THINKING IN [SOME] CONTEXT

14. THE DESIGN THINKING PROCESS
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15. Minimum Viable Product
=MVP
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16. THE DESIGN THINKING PROCESS
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Types of MVP
▫︎Exploration - An interaction with the customer which focuses
on investigation. A probe.
▫︎The Pitch - A proposal to the customer which purports to
solve a particular problem which we have defined as worth
solving for them. Designed to illicit a confirmation that this is
indeed a problem they want solved.
▫︎The Concierge - A lightweight and manual method of
delivering the solution. The most obvious here is delivering
content as the product, via email.
▫︎A prototype - Simple and testable model designed to get
feedback from the customer. Real of faked.

17. THE DESIGN THINKING PROCESS
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▫︎Exploration ▫︎The Pitch ▫︎The Concierge ▫︎A prototype

18. THE DESIGN THINKING DETAIL
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Empathise:
Methods:
▫︎ Empathy mapping (good starting point) ▫︎ Ethnographic research ▫︎ User diaries ▫︎ Interviews
Outputs:
▫︎ Empathy Map ▫︎ User stories & personas ▫︎ Tasks ▫︎ Mental Models
Software / Tools to try:
▫︎ My Service Fellow. ▫︎ Smaply
DIVERGENT

19. EXAMPLE: EMPATHY MAPPING
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20. EXAMPLE: ETHNOGRAPHIC RESEARCH
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21. THE DESIGN THINKING DETAIL
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Define
Methods:
▫︎ Distil and define problems from research phase.
▫︎ 4 W Problem Framing.
▫︎ Test and validate.
Outputs:
▫︎ List of validated problems.
▫︎ A shortlist of opportunities.
▫︎ Value proposition in support of problems.
Software / Tools to try:
▫︎ Smaply
▫︎ Blankcanvas.io
▫︎ Lean Startup Validation Board

22. EXAMPLE: PROBLEM STATEMENT
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Background: The act of giving and receiving flowers is a process
which is still rooted in legacy methods. With an increasing focus on
digital as an expected enabler for consumers, along with a cultural
decline in phone and physical sales, there is an opportunity to
support customers in this type of exchange.
!
Problem: With a decrease in face to face store patronage, and
traditional phone ordering not appealing to the young and
modern, how might we improve access and the experience of
sending flowers to someone?
!

23. THE DESIGN THINKING PROCESS - RECAP
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Problem
Statement

24. HOW / WHY LADDER
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▫︎One last sanity check on your problem
statement.
▫︎You probably have a line which
includes the phrase ‘How might we”
▫︎As a group, focus on that phrase and
now ask:
▫︎Why, why, why (takes you up)
▫︎How, how, how (takes you deeper)

25. HOW / WHY LADDER
▫︎Why, why, why
(takes you up)
!
▫︎Current “How might we” statement.
! ▫︎How, how, how
(takes you deeper)
!▫︎15 Mins
25

26. THE DESIGN THINKING DETAIL
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Ideate
Methods:
▫︎ Collaborative Sketching Design Session ▫︎ Crowdsource Ideas to solve problem statement (is this innovation?) ▫︎ Problem Decomposition ▫︎ By User Sequence of Actions ▫︎ By User Needs ▫︎ By Functions
Outputs:
▫︎ Product/ Service Ideas ▫︎ Future-State customer/user flows ▫︎ Business Model Ideas ▫︎ Feature and or Interface Ideas ▫︎ Future State Eco-systems
Software / Tools to try:
▫︎ Basecamp / Jira / Confluence / Trello / ▫︎ smaply ▫︎ Don’t use software in this stage
!
We’re generating & synthesising raw material.
DIVERGENT

27. EXAMPLE: COLLABORATIVE DESIGN
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28. EXAMPLE: CROWDSOURCING IDEATION AND INNOVATION
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http://www.boardofinnovation.com/list-open-innovation-crowdsourcing-examples/
!

29. EXAMPLE: PROBLEM DECOMPOSITION
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30. EXAMPLE: PROBLEM DECOMPOSITION
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31. EXAMPLE: PROBLEM DECOMPOSITION
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32. THE DESIGN THINKING DETAIL
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Prototype
Methods:
▫︎ Paper prototyping (basically the same as sketching)
▫︎ Digital Wireframing
▫︎ Visual Design Concepts
Outputs:
▫︎ Physical, paper, wireframes, etc etc as prototypes.
▫︎ Service Blueprint
Software / Tools to try:
▫︎ Invision invisionapp.com
▫︎ Prototyping on paper (https://popapp.in
▫︎ Wordpress hosted or self hosted

33. EXAMPLE: PAPER PROTOTYPES
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34. EXAMPLE: WIREFRAME
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35. THE DESIGN THINKING DETAIL
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Test
Methods:
▫︎ Hallway testing (guerrilla, coffee shop)
▫︎ Formal User Testing
▫︎ Explicit understanding and use of metrics
Outputs:
▫︎ New insights (if the goal is to learn)
▫︎ Quantitative metrics (if the goal is to validate to build/scale)
Software / Tools to try:
▫︎ usertesting.com
▫︎ http://www.loop11.com/

36. We’ve actually been testing all the way along…
So a test ‘phase’ doesn’t really make sense.
Testing is an ongoing activity
36

37. THE DESIGN THINKING PROCESS - RECAP
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38. SOME THOUGHTS IN CLOSING
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39. SOME THOUGHTS IN CLOSING
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40. SOME THOUGHTS IN CLOSING
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41. YOU’RE ONE OF US NOW..
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42. TOOLS & RESOURCES
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▫︎ http://www.myservicefellow.com/
▫︎ smaply.com
▫︎ schoolofthinking.org.au
▫︎ CVS 2 BVS
▫︎ GBB (Good, Bad, Better)
▫︎ Management / Systems Experts: W Edwards Deming, Peter Drucker
▫︎ Cynefin Framework: http://en.wikipedia.org/wiki/Cynefin and http://cognitive-edge.com/library/more/
video/introduction-to-the-cynefin-framework/
▫︎ Service Design Book: “This is service Design” http://www.thisisservicedesignthinking.com/ Includes some
info about the book and some great downloadable templates.
▫︎ LeanUX http://www.amazon.com/Lean-UX-Applying-Principles-Experience/dp/1449311652
▫︎ http://www.typeform.com/ Typeform- excellent survey tool with outstanding mobile experience. Free for
basic product use.
▫︎ mockflow.com < I use this one- cheap, good and you can share wireframes with clients/stakeholders
remotely
▫︎ loop11.com < allows you to remotely track how a user response to a detailed wireframe or full website
design.
▫︎ Lean Validation Board- for Startups and Product development, but is just as useful when addressing UX -
https://www.leanstartupmachine.com/validationboard/
▫︎ trello.com a great Kanban board for collaboration whilst in a distributed or co located team.

43. THANKS
Mike Biggs
@MetaMikeBiggs
ThoughtWorks
43
!
!
#GADESIGNTHINKING