1. © 2013 Pilot Lite Ventures 1
Thrive365
an mHealth Wellness platform for people with Type 2 & Pre-Diabetes
It is an Online – offline – App – device integration – Data business
www.thrive365.com

2. © 2013 Pilot Lite Ventures
“Diabetes is big, is growing out of control, and current spending accounts for around 10 per cent of the National Health Service
(NHS) budget.” (2) By 2025 it is expected that 5 million people in the UK will suffer from diabetes.3
2.9M
people in the UK
with diabetes (1)
$15Bn
Spent by the NHS in 2011, which is
10% of the NHS budget. (3)
850,000
who have diabetes but
haven’t been diagnosed (1)
One in 10 deaths in adults in the Europe Region can be attributed to diabetes, representing
close to 600,000 people in 2011. (1)
52.8M
People (20-79) with diabetes in
2011 out of a population (20-79)
of 653 million (1)
$131Bn
Spent on healthcare in Europe in 2011, accounting for almost
one-third of global healthcare expenditures due to diabetes.
This is predicted to increase to 157 billion in 2030 (1)
64.2M
People (20-79) predicted to
have diabetes in 2030 of a
population of 673 million (1)
Age is an important risk factor for type 2 diabetes. In Europe in 2011, a third of the population of the region was over 50 years of age, and
this is expected to increase to over 40% by 2030. (1)
“Diabetes is now the biggest single cause of amputation, stroke, blindness, and end stage kidney failure.” Barbara Young, Chief Executive
Diabetes UK (2)
The Middle East and North Africa region has the highest comparative prevalence of diabetes (11.0%). Rapid economic
development coupled with ageing populations have resulted in a dramatic increase in the prevalence of diabetes. (1)
32.6M
People (20-79) with
diabetes in 2011 out of a
population (20-79) of 356
million. (1)
$10.9Bn
Spent on healthcare in the Middle East and North Africa region in 2011.
Healthcare expenditures due to diabetes in the region account for just
2.3% of the total global figure. However, these expenditures are
expected to double by 2030.
59.7M
People (20-79) with diabetes in
2030 out of a population (20-
79) of 539 million. (1)
Six out of the world’s top ten countries for highest prevalence (%) of diabetes are in the Middle East and North Africa Region – Kuwait,
Lebanon, Qatar, Saudi Arabia, Bahrain and the United Arab Emirates. (1)
Diabetes is a Major Problem in the USA affecting 1 in 12 people today, and 1 in 9 by 2030
26M
people in the US
with Diabetes
$116Bn
spent each year on direct medical costs for diabetes
79M
people in the US
who are pre-diabetic
Diabetes is considered the most difficult disease to treat by Health Care Professionals
How big is the problem?

3. © 2013 Pilot Lite Ventures
Thrive365 is a best in class mHealth business, working
with leading partners to create the worlds first seamless
fully integrated Diabetes on and off line scoring system
3
Disease
Management
Behavioral
Rewards
Food
Databases
Marketing
and Brand
Leverage
Grocery
Chains
Glucometer
Monitoring
Activity &
Weight
Monitoring
Gyms &
Health
Clubs
Restaurants
Insurance
Providers
Health and
Diabetes
Content
Providers
Employers
3
Working with ADA in Tennessee

4. © 2013 Pilot Lite Ventures
Thrive365 allows consumers to register for free
and pay to upgrade to the online/offline monthly
service as well as a free and paid for APP
4
$4.99

5. © 2013 Pilot Lite Ventures
Thrive365 is an mHealth platform firstly aimed at Diabetes but allows other
programmes/businesses aim at other disease states or health/wellness
challenges to be launched off it e.g. Obesity, Sugar, Sodium etc…
The Assets Associated and strength of Thrive365
• A system developed from the ground up specifically for people with non insulin dependent type 2 diabetes
• Built on a solid investment of over $15 million in R&D to develop the full program
• Legal advisory clearance of language and claims for Thrive365
• Anchored around a Patented system based on a unique and proprietary food scoring algorithm which can be
extended/restricted to allow other wellness/health challenges to be reflected
• Leverages three gold standard food scoring databases to provide food scores for raw ingredients, packaged goods and
restaurant menu databases with strong interconnectivity
• Location based services to access restaurant menu item scores in real time based on location
• Established partner eco-system and strong partner relationships
• Formal endorsement from a panel of scientific advisors as a nutrition system for people with type 2 diabetes
• A fully functional on-line web site and iOS app for iPhones and iPads
• Extensive potential for big data including capture of behavioural, clinical and experiential data
• A potential opportunity for a Corporate investor to de-risk itself as a target for litigation
• Thrive365 just in the Diabetes space is creating an $80M+ mHealth USA business by delivering significant and measurable
improved health outcomes for people with diabetes Business as well as strong IRR: 142% and 77% gross profit, the cash can be
reinvested into further Health/Wellness budgets
Thrive365Launched in Tennessee in August 2013 with the ADA!
The ADA have invited Thrive365 to other ADA events as they believe its best class!!
Thrive365 best in class Approved partners:
Working with ADA in Tennessee

6. © 2013 Pilot Lite Ventures
Thrive365 is now available on the US iTunes
app store and on the web
6
www.thrive365.com

7. Thrive365’s Consumer Journey - What happens
after you Register online and then to decide the use the APP?
Get your Thrive Score
•Register for the Program on
web or app
•Enter your personal info
•Accept T’s & C’s
•Get your personalised Thrive
score*
•Score is split out over 3 meals
and a snack
Eat at Home to ADA
Nutritional Guidelines
•Select meal plan
•Select recipes
•Add favorites and recipes
•Food and top up suggestions
•Record what you’ve eaten
Eat Out to ADA
Nutritional Guidelines
•Location services identify
nearby restaurants and their
menus
•Menu and top up suggestions
•Select menu items from app
and enter as eaten
Stay Active
•Track physical activity and
sleep quality with FitBit
activity monitoring device
•Auto upload data via wireless
RFID
•Data transferred seamlessly
to Thrive365 website for
review and feedback
Track Blood Glucose
•Measure blood glucose on a
TelCare glucometer
•Auto upload onto TelCare
database and into Thrive
•Review blood glucose
fluctuations relative to food
intake and physical activity
Stay Motivated
•Participate in online ‘Diabetes
‘Community
•Celebrate progress
•Regularly scheduled check-in
•Encouragement
•Tips to manage Diabetes
•Optional recipe suggestions
•Site activity reminders
© 2013 Pilot Lite Ventures

8. 8
The National Restaurant selection guide show orange PINS
for Thrive365 restaurants this can be used for store
locators as well – a liberation for Diabetes sufferers!
Location services enable
users to find restaurants
close by that provide a
Thrive365 score to all
their menu items

9. © 2013 Pilot Lite Ventures
Personal
Smart Phone
App
Food &
Purchase Data
Device Data
Lab Data
Personal online
data and
activity profile
Personalization
9
Planned developments include direct purchases from grocery stores, mobile payments for
products, and a number of innovative app technologies that will further facilitate food entry
and tracking
➤ Location based
services, restaurants in
area, and menu scoring
➤ Helps select and order
food based on a
personalized points system
from the menus available
➤ Supports barcode scanning
of food items in grocery
stores or at home to
simplify food selection
➤ Barcode is linked to the
food database – store
bought
➤ Provides over-
eating and other
alerts
➤ Links to a blood glucometer
to measure blood sugar and
captures the information
directly into the App
➤ Tracks user
exercise patterns
and records into
App and profile
Thrive365 brings together Clinical, Behavioral
and Experiential Data, seamlessly allowing consumer devices
to link wirelessly and seamlessly with two way API’s
T365 scores & Glucose levels for week of October 29

10. © 2013 Pilot Lite Ventures 10
• Thrive365 is in Market & launched at the ADA “Drive
to Stop Diabetes” Event in Bristol, TN August 2013
A NASCAR
event that
attracted over
160,000 people
to Bristol TN
Strong active
support from
the ADA
Opportunity to
personally
interact with
over 1,000
people with
diabetes
Invited by the American Diabetes
Association to launch at their “Drive to
Stop Diabetes” event in Bristol, TN
1 in 2 NASCAR
fans have
Diabetes

11. © 2013 Pilot Lite Ventures
A Committed and Capable team of key exec’s
supported by a wider team
Executives Role Relevant Experience
Pier Massa CEO Director Business Development Virgin Life Care - a key leader in the launch of Virgin's health
rewards program in the US. Actively responsible for developing the business concept, defining
the company's customer processes and refining the rewards model.
Mike Princi Commercial
Director and
CFO
An ex-senior consultant in Accenture’s Corporate Strategy Practice with significant financial,
M&A, partnering and commercial negotiation. A West Point graduate and Cornell MBA, Mike was
an officer in the US Army and a graduate of the Airborne and Ranger schools.
Matina Massa Operations &
Technology
Director
US Launch Program Manager for Virgin Life Care. Responsible for the program management of
the US market launch. Her role included responsibility for compliance, Business Continuity and
Security processes.
John Wiest Marketing
Director
Experienced Sales & Marketing executive with a successful track record of creating new
domestic and international ventures businesses from $2 MM to $300 MM in revenue in the food,
beverage and specialty retail sectors.
Jackie Wilmot Partner
Accounts
Director
Director, Innovation Enterprises at Humana. Led the development and launch of a national sales
and marketing strategy for Virgin Life Care which resulted in the successful launch of the newest
Virgin Group product 'Health Miles' in the USA. 11
Board Members Relevant Experience
Pier Massa
CEO Thrive
Director Business Development Virgin Life Care - a key leader in the launch of Virgin's health rewards
program in the US. Actively responsible for developing the business concept, defining the company's
customer processes and refining the rewards model.
Non Executive Director
Thrive365
Mike Anstey
Founded, funded, managed and exited six businesses worldwide. He has personally raised $120m over the
last 6 years. He has launched and operated businesses for corporates across the USA, ASIA, UK, Europe
and UAE, working with some of the largest brands in the world including Unilever, Sony, Royal Mail
Todd Abraham
SVP R&D Director
Mondelēz
He has global experience of global R&D from within Kraft Foods and now Mondelez International. Having
spent 15 years at Pillsbury and Kraft as well as a stint with P&G he truly does have significant experience
within the market of Diabetes and R&D deployment

12. © 2013 Pilot Lite Ventures
In Conclusion, Thrive 365 …
• Has a competent and capable management team who have successfully taken similar products to
market
• Addresses an ever growing global problem bolstered by the rise in obesity and an increasing ageing
population and meets a true customer need
• The system is unique: there is nothing in market to help people with diabetes manage and enjoy
food, while at the same time establishing better glycemic control
• Thrive365 owns the intellectual property for the Patented food scoring system which is at the heart of
the system
• Is creating an $80M+ mHealth business by delivering significant and measurable improved health
outcomes for people with diabetes
• Thrive365 is building an ecosystem of partners to deliver a full and engaging customer experience
• Is concurrently ensuring that the outputs add value to the individual participants and the full ecosystem
of partners, including payors and employers
• Thrive365 provides an entry point into big data for Healthcare, starting with diabetes with potential
expansion into other disease states
• As a significant concurrent opportunity is allows MNC’s to clearly state they are looking to launch a
business which also aids in mitigating and minimizing potential litigation around its core products
12

13. © 2013 Pilot Lite Ventures
APPENDIX 1
Select example Blood Glucose curves* with Commentary
Thrive365 is an mHealth business for people with Diabetes
* These are strictly examples and do not purport to be a
representative sample – Abstracts numbered 564.9 and
564.22 provide the robust scientific evidence behind the
Thrive365 program.

14. © 2013 Pilot Lite Ventures
• The following slides are averaged 24 hour blood glucose curves, measured at days
24 to 28 of treatment (yellow curve), and then again at days 52 to 56 of treatment
(green curve). The baseline curve (dark blue) is actually an average of 8 days of
data (two separate 4 day periods separated by 6 days).
• All slides have the same scaling, where the vertical access indicates plasma glucose
levels in mg/dl, and the horizontal access is time of day starting at midnight and
finishing at midnight.
• There are a couple of key things to pay attention to as we go through the slides:
– Look to see if the treatment curves, yellow at 4 weeks and then green at 8
weeks, generally fall at or below the baseline blue curve, showing that we did, or
did not, help manage blood glucose levels.
– When someone already has well controlled blood glucose levels, falling
somewhere between 100 and 150 mg/dl, were we able to maintain this control
while at the same time dramatically expanding their world of food?
– Recognize that for some people, we did not help manage glucose levels (about
15% of participants)
– Finally, remember that these people had, on average, 45 minutes of instruction in
how to use the system, they were provided a spiral bound book with about 1,000
foods, and given a Palm Pilot PDA (monochrome display) which had a food
“look-up” function for those who could actually use a Palm Pilot. There were no
support groups, support lines, 1-800 numbers to call. Participants had a
refresher, if needed at 4 weeks which was typically 15 minutes induration. These
results, which are typical, followed a net intervention of about one hour.

15. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
First, notice that this person had levels exceeding 300 mg/dL
early in the morning, for an extended period of time, which we
have been able to drop by about 50 points, and dramatically
shorten in duration. Second, whereas the majority of the waking
hours were spent above 200 at baseline, the majority of the
waking hours are below 200 when using the Thrive 365 system.

16. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
In this case, the individual had reasonably well controlled glucose
levels, falling between 100 and 150 mg/dL. While we lowered
levels to around 100 during sleep, it would be fair to say that we
did not improve glucose control during the day, but essentially
maintained the control already established. However, we did this
while simultaneously expanding food choice, and making diet
management much simpler.

17. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
This individual we did not seem to be able to help at all. Blood
glucose levels were high and bouncing everywhere at
baseline, and seemed to stay that way for the full 8 weeks.
Difficult to say why this might have been the case, but highlights
the point that no treatment or diet regimen is perfect for
everyone.

18. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
This individual was doing a decent, but not great, job of
managing his/her glucose levels, with three problem
areas, possibly around meals (averaging over 200 mg/dL in the
mid-afternoon). However, at the end of the 8 week period (green
curve), glucose levels were staying primarily within the 100 to
150 mg/dL range (with a slight dip below those levels during the
night).

19. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
At first blush, this may look like we had no real impact on glucose
levels. But if you look more closely, you will see that even
though this person had very well controlled glucose levels, we
lowered those levels even further throughout the day, with just a
slight bump around 10 or 11 am. This is one of my favourite
slides, simply because it shows that we can help people who
thought that they had things well under control, and make their
lives simpler while expanding their food choices, all at the same
time.

20. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
For this person, I would argue that we did not improve, nor did
we worsen, their glucose management. However, repeating what
I have said before, managing their diet was much easier.

21. © 2013 Pilot Lite Ventures
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
0:00 3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
Avg Base
1,2
MIDTRT
ENDTRT
SubcutaneousGlucose
mg/dL
Time of
Day
Finally, the improvement for this individual is dramatic at the 4
week time-point (they withdrew from the study before the 8
week measures for an unrelated medical issue). Notice how
stable the glucose levels are throughout the night. And during
the day, when previously the levels would rise above 200 mg/dL
and stay there for hours at a time, eating per the Thrive 365
system helped to keep the levels between 100 and 150
mg/dL, on average.