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How to make it grow
Who is this?
Founder at Domi
Growth at Study Tree
Cred:
100 Domi Users
Running beta for
Study Tree
Mike Adeleke
I’d like to test
Strategies
● Double-loop
referral
● In-app sharing
● Trinkets and thank
you cards
● Monthly/Yearly
package deals

Channels
● College campuses
● Popup shops
Double-loop referral
Ex. Every time one new friend buys/rents from
Artsicle you receive a month rental free.
In-app sharing
Ex. Post in Facebook timeline when someone
adds a new piece to their collection.
Trinkets and thank you cards
Ex. Artsicle paint brushes and color wheel for
new artists. Aprons for the best artists and
thank you cards for the big spenders.
Monthly/Yearly Package Deals
Ex. The ability to have a consistent stream of
Artsicle work delivered per month or month to
month.
College Campuses
Ex. Through Domi, we have found that almost
every student has posters or some form of
artwork in their room.
Pop-up shops
Ex. My friends at Storefront enable popup
shops all over NYC.
Execution > Ideas
This is all theoretical. Yet, I would relish the
opportunity to test some of these ideas and
work closely with the marketing team.

= Growth
Contact

Mike Adeleke
mike@domiapp.co
219-472-9882

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Artsicle = Growth