tanishq project

2. INTRODUCTION
1. India's largest, most desirable and fastest
growing jewelry brand in India.
2. Started in 1995, Tanishq is the jewelry business
group of Titan Industries Ltd promoted by the
TAT group.
3. Tanishq has set up production and sourcing
bases with through research of the jewelry
crafts of India.
4. Located at Hosur, Tamil Nadu, the 1,35,000 sq.
ft. factory is equipped with the latest and most
modern machinery and equipment.

3. History
1. When titan launched tanishq in 1995, the jewellery in
india valued at rs 40000 crore was mostly unorganized,
with around 3.5 lakh players.
2. Before 1992, only the metal and miniral tranding
corporation and the state bank of india were allowed to
import gold.
3. In 1992 as part of economic liberalization, the
government abolished the gold control act of 1962,
allowing free import of gold.
4. In 1993 private companies were allowed to enter the
hitherto ristricted gold and diamond mining industries.
5. Foreign investors are allowed to hold up to 50% equity in
mining ventures.

4. BRAND USP
 2 has been projected as an impeachable mark
of trust by raising the awareness of the people
about unethical practices in the jewellery
business and then measuring the gold purity
by caratmeter.
 Tanishq also has been positioned as a branded
jewellery of luxury rather than commodity.
 It moves jewellery beyond investment to the
fasion and adornment sector.

5. LOGO

6. PACKAGING
1. IT EXPLORED VARIOUS OPTION FOR DEVELOPING THE
PACKAGING range (comprising of different sizes of boxes
to accommodate various jewellery pieces along with
carry bags,gift wraps, ribbions and tissue to be filled
inside the bag.)
2. After understanding the brand and the look and feel of
its store developed various packaging ranges, using
varied techniques right from modern laser engraving to
the traditional brass embossing from jodhpur, from
paper to leatherette cladding, from wood to plastic and
metal to board, everything was explored and finally a
chic range of laser engraved teak wood boxes with silk
cladding accompained by beautiful carry bags, exotic
tissues, gift wraps and ribbons were archieved.

7. PRODUCT CATEGORY
1. Tanishq designs and manufactures jewellery
that is breath-taking, contemporary an yet has
a tint of tradition.
2. It produces 22 karat pure gold earing that come
in various size, shape and designs.
3. Some earrings are embedded with precious
stones or colour gemstones.
4. These jewellery sets are overwhelming and
could prove to be apt for ocassion such as
marriage, festivites etc.
5. They also produce products made from silver
such as deity idols etc.

8. PRICE RANGE
1. We have very large collection of pendants,
earings and finger ring in this price range of
rs 2000-5000.
2. Daytime collection of all day diamonds
which start at an affordable rs 1960.
3. The collection combines traditional motifs in
sleek contemporary lines with slight touches
of black rhodium.
4. The upto 25 per cent off offer bt tanishq is a
unique opportunity.

9. BRAND PRSONALITY

10. TARGET GROUP DEMOGRAPHIC AND
PSYCHOGRAPHIC
• PSYCHOGRAPHIC
1. Tanishq has found that 40% of the indian
women are working and they targeted this
segment with a specific group of product called
collection-G. a 9-5 jewellery for the working
womens.
• DEMOGRAPHIC
1. Titan realized that given the diverse nature of
indian ethnicity, it would have to satisfy the
tastes of all regions. So the design become
more ethnic.

11. HOW TO REACH?
1. Tanishq reached a century mark as it unveiled
its 100th store in patna at hathwa market.
2. Having embarkrd on the retail journey a decade
ago, tanishq today is largest jewellery retailer
inindia.
3. With a strong presence in 70 cities across india,
unmatched collection and assured purity,
tanishq has quickly become the first choice of
discerning customres.

12. CONSUMER EXPERIENCE
1. It has consistency in delivering on their
promise.
2. Tanishq promises superior quality jewellery
with purity in gold.
3. Tanishq has bilt its brand and people have
trust over it.
4. They even have gold meter where one can
check purity of the gold.
5. It also has superior product and process.

13. AMBIENCE
1. Design decor & implementation is our complete
architectural source offering commercial interior
design for renovation and modification customer
plans and several other architectural contract and
also turkey project we strive real hand to execute the
best piece of work for our esteemed clients.
2. Our service including understanding and shaping our
client dream into a reality, step mode of working ,
maintaining schedules of service to meet dealing
with complete trensparency.

14. LIGHTING
1. Customers can have big expectations and be filled with
emotion when entering a jewellery shop.
2. It could be a couple searching for an engagement ring or
someone buying a present for a baptism or anniversary
3. when entering the jewellery shop the visitor should be
welcomed with the pleasant atmosphere of visual quality
and comfortable light level.
4. the customer should feel calm too.

15. SIGNAGES
1. The main purpose of signs is to
communicate, to convey information
designed to assist the receiver with decision
making based on the information provided.
2. Alternatively, promotional signage may be
designed to persuade receivers of the
meritsof a given product o0r service.

16. INTERACTIVE DISPLAY
1. The display window is where the brand is introduced.
2. The shop’s front is giving the first impression to the
audience.
3. The architecture and lighting design needs to work
together.
4. To capture attention. The space must take every
opportunity.
5. To show the shop’s brand and offer. It is not easy to
stand.
6. Attention can be created with a good mix of display
products. The interior and the lighting.

17. FIXTURES
1. Holding a jewellery organized is an important part of
exhibiting the products.
2. Jewelry trays earring shows and jewellery bars will
help you customers quickly get what they are
searching for without the fuss.
3. Think, the easier it is for the clients to get what they
Are Searching for, the easier it will take for them to
purchase.
4. Proudly displaying the jewellery will help the client
see exactly what they are searching for and love their
shopping experience which results in more sales.

18. CIRCULATION
1. The high tech machineries which the branded
companies use are able to produce 250kgs of
gold to produce good design at very less time.
2. Even if goldsmiths work six months for 12 hrs
they are not able to produce the same design.
3. So the branded companies are able to offer
good designers at cheap price.
4. So most of the goldsmith are forced to close the
shop so its appropriate time to target the tyre-3
cities to increase thr market share to increase
the profit to a large extent.

19. CONCLUSION
1. People are more price conscious and they feel that the
price in Tanishq is more than what the normal retailers
have.
2. They also feel that the quality they get is much higher
than the quality what the normal retailers give.
3. They also found that the patterns available are lesser than
what they get in the normal retailers store.
4. They are also service oriented so they are more attracted
because of service they get. People are not affected with
the ambiance of the shop.
5. It is also belived that the tanishq alone can serve both
segments of buyers by launching specific & different
collections of jewellery for each segments and can get
huge sucess.

20. Thank You
• Presented by-
• Apeksha Shah(36)
• Dishan Singhvi(38)
• Ansh Togani (40)
• Mihir shah( 37)