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Social Media 101@Mighty Casey Media LLC
OK - so what IS Social
Media? @Mighty Casey Media LLC
Why use it?
• Tell your story
• Create a community
• Learn something
• Teach something
• Build something
@Mighty Casey Media LLC
It’s all about
CONTENT
• Share relevance, not trivia
• What story are you telling?
• Build engagement: be human
• Who, what, when, where, why,
how
@Mighty Casey Media LLC
Most critical
tool:
Two of these - use ‘em
@Mighty Casey Media LLC
twitter
It’s a cocktail party
conversation
@Mighty Casey Media LLC
facebook
now we’re at a dinner party
@Mighty Casey Media LLC
LinkedIn
you’re attending an industry
conference
@Mighty Casey Media LLC
Blogging 101
• if you do only one “social”
thing, make it blogging
• establish an editorial
calendar
• follow it
• use a comment management
system
@Mighty Casey Media LLC
Ready for your closeup?
• Camera-shy? Use
PowerPoint.
• Keep them short and
snappy.
• Funny REALLY helps here.
@Mighty Casey Media LLC
Where are you?
• Great engagement tools for
brick and mortar businesses
• Offer deals, get instant
feedback
@Mighty Casey Media LLC
Social Imagery
•Rising in use by millennials
•Great tool for imagery pros
(photogs, designers)
@Mighty Casey Media LLC
the new kid
• adds to your Google search
weight
• social-media insiders hang
here
• some great tools like Hangout
@Mighty Casey Media LLC
Managing it all
organizing chaos
@Mighty Casey Media LLC
@Mighty Casey Media LLC
Brand Management 101
• always be listening
• draw up an SM policy
• enforce that policy
• never be defensive
• ALWAYS tell the truth!
@Mighty Casey Media LLC
@Mighty Casey Media LLC
Social media
policy
@Mighty Casey Media LLC
•Clarity
•Purpose
•Empowerment
Recommended Reading
•Mashable
•Social Media Today
•Buzzfeed
•TechCrunch
•ReadWriteWeb
@Mighty Casey Media LLC
?
@Mighty Casey Media LLC
Got questions?
@MightyCasey
MightyCasey online

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Social Media 101: Getting engaged