Top 10 Tips for Formatting and Designing Research Questionnaires On Tuesday, March 19th, 2013, Blackstone Group identified the top ten tips to help your team streamline the development of research questionnaires – from energy efficiency evaluation to customer satisfaction – in terms of formatting and design. Mike Burmester and Brandon Parrott-Sheffer, from the Blackstone Group, presented the top ten tips of questionnaire design based on their experience as full-service market researchers who have completed over 75 energy-related projects in the past three years alone.