2. 1. Relevance of these 10
slides
•
It may be be trivial
•
It may be wrong
•
It all depends on you
3. 2. Context
•
Products that depend on an organically growing
active user base
•
Get a massive amount of users ‘for free’ (zero
advertisement budget)
•
Creating value first, monetize later
4. 3. “Mobile Marketing”
Do you need it; seriously?
•
Why?!
•
To get users?
•
What kind?
•
Actives!
•
Very active actives
•
How is mobile marketing going to help you?!
•
(In case you wonder; getting e.g. paid downloads is a different
kind of business, see context)
5. 4. When do you need to
think about “growth hacking”
•
Depends on your product
•
You can do all the growth hacking you want, if
you have a leaky bucket it’ll going nowhere
•
Focus on retention and engagement first
6. 5. Growth hacking?
•
Usually seen in a pretty technical context in
startups - be careful
•
In-app ‘invites’
•
Sharing in existing social graphs (discover)
•
Nothing wrong with the tools, but double check
relevance to your product and be open to
other ideas
7. 6. WOM
•
The holy grail - very strong, and very free *when
it works
•
“People talking about your stuff” AND make
other people excited and curious
•
Why would they do that?
8. 7. WOM 2
•
Journalists, mainstream media, celebreties, etc.
talking about your stuff
•
Why would they do that?
9. 8. Why do people talk about
your stuff
•
They are excited about it (ranging from value they get,
experiences, to cool animations *think about sustainability…)
•
The value of the product is increased if your peers are on it
too
•
They want to brag about something *not directly related to
the product itself
•
Their imagination just runs wild thinking about it
•
Journalists can create a story that attracts a lot of readers
*they obviously have their own interest
10. 9. Chaos
•
Some stuff is just unpredictable
•
Generate and try tons of ideas
•
Observe with great curiosity
