You can grow your brand and your business by leading customers on a consistently-branded customer journey that recognizes the changing ways that people lead their lives and the kinds of experiences that motivate people to buy? This presentation covers 5 dimensions to look closely into, to be able to do effective marketing: • How can technology help you differentiate your brand through unique customer experiences? • How can you increase the reach and effectiveness of your advertising? • How can you connect to mobile customers with engaging experiences? • From an internal management perspective, how do you achieve a world-class marketing operation more effectively through better collaboration and creativity? • How do you discover and share insights from data to reach customers, especially in an era where there are so many sources of data flooding your organization from so many new and different channels?

1. Market trends, market analytics Og de nye muligheder
JON HAUGEN
Product Marketing Manager – Enterprise Social
Microsoft Denmark

2. Fierce Global
Competition

3. Consumer
Empowerment

4. Evolving Business
Models
customer
engagement
new
product
market
report
new app #2

6. The Four Global Megatrends
Tackling growth in the volume, velocity and variety of data
44% of users
(350M people)
access Facebook via
mobile devices.
Mobility
50% of
Gaming consoles are
now used an average of
70% of U.S.
1.5 hrs/wk
smartphone owners
regularly shop online
via their devices.
to connect to the
Internet.
60% of U.S.
millennials use
mobile devices to
research products.
33% of BI will
mobile data will be
audio and video
streaming by 2014.
Mobility
Cloud
Social
be consumed via
handheld devices
by 2013.
2/3 of the world's
mobile data traffic will
be video by 2016.
Big Data
1 in 4
38% of people
Facebook users
add their location
to posts
(2B/month).
recommend a brand
they “like” or follow
on a social network.
500M Tweets
are hosted on
Twitter each day.
Brands get
100M
Facebook “likes”
per day.
1.8 zettabytes of
digital data were in
use worldwide in 2011,
up 30% from 2010.
80% growth of
unstructured data is
predicted over the
next five years.

7. 7

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