There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.

1. P R E S E N T E D B Y :
Social Media Training

2. Social Media, So Easy Even Cavemen Get It!

3. Why Social Media Works
 Self-Promotion
 Stay Ahead of Curve
 Brand Recognition
 Community
 Authority
 Influence
 Web Traffic
 Mind Share

4. Why Businesses Use It

5. Your Company: Center Stage
 When you post, you’re in a spotlight
 More visible, more trustworthy
 Gives your company a face…a voice
 Competitive intelligence through interactions

6. Content Marketing
Content
Marketing
Relationships
Starting the
Conversation
Engagement
Connecting
with People

7. Developing the Message
 Drive Curiosity
 Empathy to causes
 Sharing others’ links
 Be unique
 Find Qualified Leads
 Invite to your physical location for events
 Cross-promote LinkedIn/Twitter/FB page
 Drive to website
20%
Percentage of
your messages
that should be
about your
brand.

8. Tips
 Everyone Matters on Social Media Except You
 Retweet, Follow, Notice Others
 Promote Others 10x More Than You Promote
Yourself
 Take Interest, Comment, Thank
 Be a Strategic Follower
 Use #Hashtags, Follow Influencers
 FollowerWonk – can help you search Twitter bios
 Would I click on it?
 Killer headlines. 140 characters. Make it clickable

9. What To Post
 Upcoming events
 Industry trends
 Brag a little – where are you today? (trade show,
speaking engagement)
 Link to client success stories
 Link to web profiles of vendors you work with that
have great products or philosophies (share the love)
 Recent articles
 Announcements: mobile app launch, awards, etc.
 Company news

10. When To Post

11. Expanding Your Reach
 Who to “like,” who to “follow”
 Use and sort with “lists”
 Go beyond what you do. Talk about what your
customers are interested in
 Your female target: Interesting finds on Pinterest (holiday
decorating)
 Your business target: Share articles like, “How to hire great
employees”
 Stay positive!
 All business all the time? It’s OK to have some fun

12. Advertising | Facebook

13. Advertising | Facebook

14. Measuring Your Impact
 Define all ways customers use to reach you:
 Website
 Email
 Newsletter
 Direct Phone Call
 Personal Interactions
 How will social media impact those avenues?
 Links to your website from your posts or advertising
 Add info@ email addresses to posts to learn more, get a quote
 Links to newsletter opt-in forms
 Invite to your locations (if practical) for events

15. Measurement Tools
 Google Analytics (movement to website)
 Available data for those invited to view the tool
 What posts generate traffic (track by date)
 Tracks Behavior of users (Referrals)
 Where they came from, went, how deep they got into your site

16. Measurement Tools
 Facebook’s On-page Analytics
 Available data for admin-level users
 Gives weekly reports
 Tracks likes, reach, posts
 Gauge how posts perform

17. Time Investment
 This takes time!
 Split up the job (have others in your company
concentrate on your varying target audiences)
 Personas
 Use management software
 Hootsuite
 TweetDeck
 Apply Google Alerts

18. Can You Do It Well?
 Content takes time
 No strategy takes longer
 Lean on help to direct your strategy and editorial
calendar
 Be the champion of your organization
 What if you aren’t that story teller?
 Lean on outside help

19. Best Practices
1. Follow back and interact
2. Keep it social (it’s about relationships, not promotions)
3. Maintain voice and tone
4. Keep it short
5. Create brand awareness and be evergreen
6. Don’t over share
7. Sometimes silence truly is golden
8. Be transparent
9. Be proactive
10. Respond to both negative and positive feedback

20. Need Help? Contact Us
Marketing Matters. Be Precise. Be Creative