Short presentation about the social media strategy that was used to launch Belgious Catering as a new service of the Belgious Group.

1. Belgious Catering
Social Media Coverage
Michiel Das
Belgious Catering Responsible
01/10/2010 – 28/02/2011
Web: www.michieldas.com Mail: contact@michieldas.com

2. Summary
 Company: Belgious is a modern food concept
offering its customers a mix of gourmet ice cream,
a wide selection of Brazilian fruit juices and
shakes, and Belgian crepes and waffles in its
restaurants in Barcelona’s Barrio Gótico and Poble
Nou area.
Web: www.michieldas.com Mail: contact@michieldas.com

3. Summary
 Challenge: After the successful launch of Belgious
restaurants, the company wanted to launch a
catering service, bringing the Belgious products to
client’s homes and companies. Customers had to
be informed about the new service.
Web: www.michieldas.com Mail: contact@michieldas.com

4. Summary
 Solution: Since Belgious had a significant
presence on Facebook and Twitter, these channels
were used to inform existing customers about the
new service. New social media strategies were
used to inform potential customers about Belgious
Catering.
Web: www.michieldas.com Mail: contact@michieldas.com

5. Strategy for existing customers
 To inform the existing customers, an account on
Youtube was opened (where future catering videos
would be posted), and a teaser video was spread via
Twitter.
 A few days later, followers on Twitter and fans on
Facebook were informed about the new catering
services, and from then onwards, these social
networks were continuously updated with news about
Belgious Catering.
Web: www.michieldas.com Mail: contact@michieldas.com

12. Strategy for potential customers
 To inform potential customers and at the same
time improve the positioning of Belgious Catering
on Google, the new service was listed on various
online catering directories.
Web: www.michieldas.com Mail: contact@michieldas.com

19. Strategy for potential customers
 Futhermore, Spanish and Dutch Barcelona based
news websites were contacted, and bloggers
specifically focusing on tourists coming to
Barcelona were invited to write about Belgious
Catering.
Web: www.michieldas.com Mail: contact@michieldas.com

25. Expansion strategy
 In order to attract potential private investors and
franchise owners, a company profile on LinkedIn
was created to give Belgious, Belgious Catering
(and later on also Gilda by Belgious) a more
professional look and feel.
Web: www.michieldas.com Mail: contact@michieldas.com

27. Result
 The launch of Belgious Catering resulted the
realization of various catering sessions, including
two major networking events in the centre of
Barcelona.
Web: www.michieldas.com Mail: contact@michieldas.com

30. Result
 The social marketing strategies generated more
than 44000 relevant results on Google, and
caused an increase in the website’s visits by
50,03% (while there was a 2,14% decline in the
bounce rate) compared to the previous year.
 The number of Twitter followers increased by 10%;
while the number of Facebook fans rose to 1246.
Web: www.michieldas.com Mail: contact@michieldas.com

31. More information?
 Want detailed information or need help creating a
marketing plan for your company? Feel free to
contact me at:
contact@michieldas.com
www.michieldas.com
www.linkedin.com/in/michieldas
www.twitter.com/michieldas
Web: www.michieldas.com Mail: contact@michieldas.com