Launching a beauty parlor into the digital era.

1. Schoonheidsintituut
Caresse
Michiel Rondelez

2. Table of contents 1. Building a website
2. SEO
3. Exploring new channels
a. Salonized
b. Adwords
c. E-mail Marketing
d. Treatwell
e. Facebook Advertising
4. Results
2
I set out to improve my digital
marketing skills. I used a real live
case to explore different channels of
digital marketing.

3. 1.
Building a
website
www.caresse-izegem.be
3

4. What website
do we need ? Responsive Design
Regardless of a site's needs
one feature is critical to all
sites' success: responsive
design support.
Relevant Content
Making sure that every service
has a description and is written
in both a customer & SEO-
friendly way.
Online Appointment Scheduling
Having an online presence with the
ability to immediately schedule an
appointment will help attract new
customers and engage existing ones.
4

5. 2.
SEO
5
www.caresse-izegem.be

6. “Trust is king. SEO is Queen. With them, you can rule the
kingdom of search”
How do we get
top Google
rankings ?
Keyword Research + SEO friendly content
Making sure that every piece of content has
been thoroughly researched and remains
quality content for the reader.
6
On-site optimization
 Meta Description Tag
 H1 Tags
 Alt Tag
 URL Structure
 Internal Linking
 ,,,,

7. #1 Keyword Research +Copy
7
#2 SEO Optimization

8. 3.
Exploring
New
Channels
8
www.caresse-izegem.be

9. How do we
grow the
business ?
A) CRM
System
9
Integrate “Salonized” into the business a CRM system tailored for
beauty salons.

10. How do we
grow the
business ?
B) Adwords
10

11. How do we
grow the
business ?
C) E-mail
marketing
11
Appointment Reminders Newsletters
Decrease of “no shows”

12. How do we
grow the
business ?
D) Affiliate
Marketing
12
“Het online boekingsplatform voor beauty, hair en wellness. Het werkt
hetzelfde als Booking.com en JustEat: zoek, vergelijk en boek/bestel.”
▪
”

13. How do we
grow the
business ?
E) Facebook
Advertising
13
Retargeting Acquiring new customers with
a free “Skin Analysis”

14. Skin Analysis
Landing Page
14
Attract potential new
customers by offering a
free skin analysis through
Facebook Ads.

15. Messenger Bot
15

16. 4.
Result
Let’s measure
16

17. 50% Increased Revenue
Hard work pays off.
17

18. Results
Visitors
Over 1500 unique visitors
Appointments
Over 250 scheduled
appointments
New customers
60 new customers acquired
18
+ 1 Happy Business Owner ;)

19. Michiel Rondelez
19
Contact:
▪ michiel_25@hotmail.com
▪ 0472 / 41 57 07