VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.

1. Social Media Marketing | PINTEREST

2. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
www.VIRTUALVillageMedia.com
Social Media Marketing
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3. More than one billion monthly active users on Facebook.
Over 230 million monthly active users on Twitter.
IT’S YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN OFFER!!!
Social Media Marketing

4. DEFINITION OF SOCIAL PROSPECTING
The art of scouring the social web,
identifying potential prospects for your business,
and engaging them to draw them to your site
and get those potential prospects to your sales team.
Social Media Marketing

5. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
www.VIRTUALVillageMedia.com
SOCIAL MEDIA PROSPECTING WORKBOOK
IT’S BEYOND MONITORING KEYWORDS.
It’s about engaging people that may or may not know
what your business can do for them.
The Social Media Prospecting Workbook teaches the
fundamentals of how to listen to social media
conversations in order to generate leads for your business.
Download NOW! – http://bit.ly/socialmediavvm
Social Media Marketing

6. WHY PINTEREST?
“If you’ve been ignoring Pinterest,
you’re late. But there is still time to
catch up—and you should.
Pinterest statistics are showing no
signs of stopping their upward
trend, and smart online publishers
will take steps to grab a piece of
the Pinterest pie for themselves.”
— Beth Hayden, Copyblogger
70,000,000 USERS
Social Media Marketing

7. “According to Wishpond, 43% of PINTEREST
users like to associate with brands, whereas
only 24% of Facebook users do.”
“A BizRate study found that 66% of PINTEREST
users regularly follow and re-pin retailers. This
same report found that only 17% of
Facebook users said they rely on Facebook
for purchasing inspiration.”
“BizRate also reported that 69% of online
consumers who visit PINTEREST have found an
item they have purchased, or will purchase,
compared to only 40% of online consumers
who visit Facebook.”
Source: MARKETO
Social Media Marketing

8. YOUR PROFILE IS YOUR BRAND
1. Username should match your
real name or business name.
1. Fill out the “About” section
and give people a brief
description of yourself or your
business.
2. Include a link to your website
3. Upload a profile photo,
preferably a headshot.
Social Media Marketing

9. “One of the biggest mistakes marketers make on PINTEREST is
to pitch their own business instead of listening to what
customers want to see. Provide value, offer compelling
content, and educate/entertain 80% of the time—showcase
your product closer to 20%.”
— Ekaterina Walter, Co-Founder and CMO, Branderati
CREATING QUALITY CONTENT WITH PINTEREST
SELL YOUR VALUE!
NOT YOUR ACCOMPLISHMENTS
Social Media Marketing

10. CREATING QUALITY CONTENT WITH PINTEREST
EDUCATE | How to Boards, ebook
boards, informative articles
ENTERTAIN | Use images, quotes, videos
to capture and engage
EXAMPLE | How others are using your
product/service in interesting ways
DO NOT PITCH!
Social Media Marketing

11. CREATING QUALITY CONTENT WITH PINTEREST
1. Only pin things that interest
your followers and represent
your brand
2. Pining visually appealing
content catches the attention
of more potential followers.
1. Brand images are 23% more
likely to be repinned if the
image is not of a face.
Social Media Marketing

12. CREATING QUALITY CONTENT WITH PINTEREST
1. Colorful images are preferred.
2. Red, orange and brown
images are 2 times more likely
to be repinned than blue
images.
3. Images with medium lightness
are 20 times more likely to be
repinned than dark, mostly
black images.
Social Media Marketing

13. THIS IS HIGH COMPARED TO THE AVERAGE TWEET,
WHICH IS ONLY RETWEETED ABOUT 1% OF THE TIME.
A PIN IS REPINNED AN AVERAGE OF 10 TIMES.
SHARE SHARE SHARE
THE MORE YOU SHARE AND PIN TO YOUR BOARDS,
THE MORE YOU WILL GET YOUR NAME OUT THERE.
Social Media Marketing

14. BUILDING YOUR AUDIENCE WITH PINTEREST
1. 80% of the pins on Pinterest are repins.
Make your content pin worthy.
2. Comment on the most popular pins on
the “Popular” feed
3. Only comment on pins that are relevant
to you and your brand.
4. Avoid comments like “great pin” or “nice”
WARNING: Don’t comment on posts more than to or three times a day.
PINTEREST will mark you as spam and suspend your account.
Social Media Marketing

15. BUILDING YOUR AUDIENCE WITH PINTEREST
1. Promote your most popular boards; Place in the
top row so potential followers can easily see.
2. Invite followers to contribute to your boards =
group boards; Will keep them fresh with content.
1. Contribute to group boards.
Group boards live on your brand’s PINTEREST
page and allow multiple users to collaboratively
pin on a single board.
Social Media Marketing

16. BONUS: HOST A PINTEREST CONTEST
1. Require contestants to follow you in
order to enter the contest.
2. The better the prize, the more
followers you can expect to gain.
1. Create a pinnable contest image that
includes the following:
1. Logo
2. Call to Action
3. The Words: Contest, Giveaway
4. Contest End Date
5. Prize
Social Media Marketing

17. BONUS: HOST A PINTEREST CONTEST
It’s a win-win situation.
We discussed Pin to Win contests as a way to
gather new followers, but these contests are
also a way to keep your Pinterest page full of
dynamic content.
Here’s a Pin to Win contest from ModCloth,
which invites followers to create and submit
Pinterest boards to inspire ModCloth’s
upcoming wedding campaign.
This generated tons of beautiful, relevant
content for the ModCloth page.
Source: MARKETO
Social Media Marketing

18. Visual Art Contest 2015 | Art
Changes the World is running in
conjunction with It Takes a Village
to Change the World campaign.
Launched on the 14th of July 2015
this visual art contest is sure to
entice even the hardest of hearts.
Use your creative vision to craft
your story and tell us, or show us,
how art can change the world.
July 14th 2015 – September 8, 2015
ENTER TODAY!!!

19. GET YOUR FREE WEBSITE AND DIGITAL MARKETING ASSESSMENT TODAY!
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with an ongoing strategy to push you in the right direction for success.

20. www.VIRTUALVillageMedia.com
QUESTIONS / DISCUSSION
Nonprofit Commons| TechSoup| By VIRTUALVillage Media
Social Media Marketing

21. Social Media Marketing | VIRTUAL Workshop Series
www.VIRTUALVillageMedia.com
CONTACT INFORMATION:
VIRTUALVillage Media, INC
Michelle Morton | Faith Aljon
President and Founder
Michelle@VIRTUALVillageMedia.com
(301) 850-1740
General Inquiries: Inbox@VIRTUALVillageMedia.com