When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
2. Finally a different experience
– an influencer marketing
agency to partner with you,
not just another influencer
marketing platform.
#KickassIM
www.r2digital.co.za
3. When was the last time you
enjoyed a fully customised
and personalised Influencer
Marketing experience?
www.r2digital.co.za
4. Who would you
trust to
recommend a
product – a
blogger using
the brand, or
the brand selling
it?
www.r2digital.co.za
6. Influencer Marketing
Each social influencer
advocates for the brand in
their own style, in their own
words. It’s personalised and
it’s people talking to people
Conventional Marketing
A generic corporate
message broadcasted to
a static target audience
Conventional Marketing vs. Influencer
Marketing
7. Managing the way a brand
talks to its’ customers
(generic corporate message)
is very different to managing
the way influencers speak
with their audience (people
talking to people) in an
authentic and engaging way.
www.r2digital.co.za
8. Our team is expert in
providing brands
with a unique
Influencer Marketing
component to the
global marketing
strategy, ensuring it
translates perfectly.
www.r2digital.co.za
9. Fashion Influencer
Audience: 20,000
Fashion Influencer
Audience: 15,000
Who Are You Speaking With?
Teen
19 - 25
40 - 46
26 - 32
19 - 25
19 - 25
19 - 25
19 - 25
19 - 2519 - 25
Audience matching
according to the brief is
imperative.
The influencers may look
right, but when
investigated, their
audience profile may not
fit. A smaller, but
perfectly matched,
audience has a
significantly better ROI
than a larger widespread
audience.
Ensuring that the
influencer has the best
engagement rate with the
audience matching the
right interests, geographic
location, age group and
gender, is key for success.
Sports, Music
Tech,
Sci Fi
Reading, Cars
Fashion, yoga
Fashion, Travel Fashion, Travel
Fashion, Travel
Cosmetics,
Fashion
Fashion,
Music
Fashion, Dating
10. We match the
influencers to the
strategy, not the
opposite – first shaping
the influencer marketing
strategy, then hunting
for the best candidates
worldwide, not being
limited to possibly
average candidates in
an existing pool.
www.r2digital.co.za
11. Our Tools Are The Best To Identify The
Right Audience For Your Brand
www.r2digital.co.za
Audience size
What the influencer’s
audience is interested
in
Where is the
influencer’s audience
based?
12. Our Tools Are The Best To Identify The
Right Audience For Your Brand (2)
www.r2digital.co.za
The age groups
the influencer
speaks with
Audience
household
income (US
only)
The audience
ethnicity
The audience education
level (US only)
Relative
influence ranks
influencers
against other
influencers with
the same
audience key
interests by
percentile
The audience
gender
demographic
14. We manage the entire influencer
relationship. It takes significant
expertise to manage the
influencer within the frame of a
brief, while keeping the
influencer’s message authentic,
creative and engaging.
www.r2digital.co.za
15. $6.85 in
earned media
value for every
$1.00 of
Influencer
Marketing paid
media – Burst
Media, 2017
80% of
marketers find
Influencer
Marketing
campaigns
effective in
driving both
engagement
and awareness
- eMarketer,
2016
86% of
women turn to
social
networks
before making
a purchase –
Influence
Central, 2016
84% of B2B
decision
makers start
their buying
process with a
referral -
LinkedIn
70 million
Americans
used Ad
Blockers –
eMarketing,
2016 (This means
that 70 million people
DID NOT see your
advertising message,
which they would have
done had you used
Influencer Marketing to
spread your brand
messaging.)
Why Influencer Marketing?
www.r2digital.co.za
16. Do you want to significantly increase
your audience engagement?
What your audience enjoys daily defines
who they are as individuals. Do you
understand your audience to that level?
Brand Advocacy Solutions
www.r2digital.co.za
17. Transform your
audience (customers,
employees and social
media followers) into
influencers for your
brand with our brand
advocacy solutions.
Contact us for a
product presentation.
www.r2digital.co.za
