Okay, I finally did it! I finally posted my first LinkedIn video!! I've been talking about doing a video for YEARS and recently I've been inspired by a group of marketers who like to execute first, then optimize. Personally, I've found success with and honestly enjoy analyzing and strategy so instead of planning for 9 years (okay I'm over exaggerating) I'm learning to jump out quicker! Literally, get a plan get out there and move! I can adjust as I go. It's pretty ironic this mindset is a utilized as a skill when you optimize S.M.A.R.T. goals.

1. How S.M.A.R.T. Are
Your B2B Social
Media Goals?
MICHELLE LITTLES MARKETING
JANUARY 2020

2. How S.M.A.R.T. Are Your B2B Social Media Goals?
S.
SPECIFIC
Your goal should be unambiguous
and communicate what is expected,
why it is important, who's involved,
where it is going to happen and
which constraints are in place*

3. M.
How S.M.A.R.T. Are Your B2B Social Media Goals?
MEASURABLE
Your goal should have concrete
criteria for measuring progress and
reaching the goal*

4. Item 1 Item 2 Item 3 Item 4
40
30
20
10
0
A.
ATTAINABLE
Your goal should be realistic
and possible for your team to
reach*
How S.M.A.R.T. Are Your B2B Social Media Goals?

5. Your goal should matter to your
business and address a core
initiative*
R.
RELEVANT
How S.M.A.R.T. Are Your B2B Social Media Goals?

6. TIMELY
T.
You should have an expected
date that you will reach the
goal.*
How S.M.A.R.T. Are Your B2B Social Media Goals?

7. Specific - Your goal should be unambiguous and
communicate what is expected, why it is important,
who's involved, where it is going to happen and which
constraints are in place
Measurable - Your goal should have concrete criteria
for measuring progress and reaching the goal
Attainable - Your goal should be realistic and possible
for your team to reach
Relevant - Your goal should matter to your business and
address a core initiative
Timely - You should have an expected date that you will
reach the goal.
S.M.A.R.T. GOALS

8. *from HubSpot's "Planning Your
Inbound Journey."

9. THANK YOU!
MICHELLE LITTLES MARKETING
JANUARY 2020