1. A SPECIAL INTEREST SECTION BY MEDIAPLANET
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Skin CancerTop Priority for Dermatologists
Side effects include skin rejuvenation with a reduction of fine
wrinkling and uneven coloration plus an increase of skin glow
Radiance Cream
Anti-wrinkle Cream
30SPF
Urban sunscreens
NOT FOR THE BEACH OR HOLIDAYS, BUT FOR ALL OTHER DAYS!
How Sunscreen
Can Save
Your Skin
T
he second-hardest thing any dermatol-
ogist has to do is deliver a diagnosis of
melanoma cancer to a patient.The hard-
est thing towatch,in a minority of cases,
is one of our patients perishing from the
disease in spite of treatment.
Skin cancers as a group — basal cell carcinoma, squa-
mous cell carcinoma, and the most serious, melanoma
—representthemostcommonformofallcancers.About
oneinthreenewcancercasesinCanadaisskincancer.
Skin cancer on the rise
The incidence of melanoma in Canadians has almost
doubled since 1985, from 8.7 to 15.9 cases per 100,000
people.Outdoorworkersareparticularlyatrisk—having
anestimated2.5to3.5timesgreaterriskofskincancer.
Ironically, as our understanding of the dangers of
skin cancer increases, we have adopted new behaviours
that put us at greater risk. Witness the annual march to
tanningsalonsashighschoolstudentsgetreadyforprom.
The great tragedy hidden behind these facts is skin
cancerishighlypreventable.Wedonotsimplyhavetosit
back and despondently accept the toll it takes on society.
We just need to change our attitude, in much the same
waythatwehavechangedwithregardstosmoking.
Educating the public
For dermatologists, the number one priority is slowing
and possibly reversing the toll of skin cancer through
education. Every year, we mount a sun awareness cam-
paign in early June. A survey conducted for last year’s
campaignshowseffortslikethesearehavinganimpact.
Peopleunderstandandretainthemessages.
However,thereisstillworktobedone.Puttingonsun-
screen, covering up in the sun, avoiding sun exposure
during peak hours, seeking shade, implementing work-
placesunsafetymeasures—shouldallbesecondnature.
When we see friends or family members exposing
themselves to unnecessary risk from the sun, we need
to encourage them to change. In order to reverse rising
skin cancer numbers, we must make sun safety a mat-
ter of social responsibility that all of us carry.
Vince Bertucci, M.D., FRCPC, President,
Canadian Dermatology Association (CDA)
YOUR SKIN
PERSONALHEALTHNEWS.CA
CDA’s Sun
Awareness Week
June 6–12, 2016
Robert Lavoie remembers his mother
tanning outside, covered in oil and holding
a reflective aluminum board. While this
practice used to be the norm, the President
of Dermtek Pharma says that with our
growing understanding of how UV rays
harm the skin, the dawn of a new era of sun
protection is upon us.
“Effective urban sunscreen is vital in today’s world,” says
Lavoie. And, according to dermatologist Dr. Julia Carroll,
it is and should be used daily. “If you can see your hand
in front of your face, there’s enough sun that you should
havesunscreenon—soreally,everyday,”saysDr.Carroll.
The sun’s wrath
Not only can the sun cause painful burns, but chron-
ic exposure can also make skin look older due to
thinning, pigmentation, and wrinkles, explains
Dr. Carroll. The sun’s UV rays are also the cause of 9 out
of 10 cases of melanoma, according to the Canadian
Cancer Society, which describes the disease as one of
the most preventable forms of cancer.
An SPF 30 or higher broad-spectrum sunscreen is
the best way to prevent damage, says Dr. Carroll. “You
only have one set of skin, and you need to look after it.”
Urban damage
Since UV rays can travel through glass, experts say
sunscreen is just as important in buildings as it is on
the beach.
“We know what sun does to furniture through win-
dows, it fades with time,” explains Lavoie. “The skin is
subjected to the same treatment.”
Commuting in the car or working in an office still
offer the opportunity for sunshine, meaning that even
city-dwellers need sunscreen.
“There’s cumulative damage that’s always happen-
ing,” says Dr. Carroll, “So, if you’re only wearing sun-
screen when you’re on the beach or playing sports,
you’remissingthemajorityoftimethatyourskinisac-
tually exposed to the sun.”
Ishani Nath

2. PERSONALHEALTHNEWS.CA
INSIGHT
ReVit is a revolutionary at-home microdermabrasion device that combines
gentle exfoliation with vacuum stimulation to uncover your skin’s true beauty.
Available at:
silkn.ca and participating retailers.
Uncover your skin’s true beauty
The Benefits of
Microdermabrasion
Jennifer Beecker
M.D., FRCPC, National Spokesperson,
Chair, Sun Awareness Program,
Canadian Dermatology Association (CDA)
Here are some reasons why you may
want to consider microdermabrasion:
➊To brighten your skin complexion for a healthy glow.
➋To remove whiteheads/blackheads or clogged pores.
➌To improve the appearance of skin tone or discolouration.
➍To improve the texture of skin, from acne scars or wrinkles.
➎You have concerns about skin on your face, chest
and hands.
T
here is a common myth that a tan
implies being healthy and out-
doorsy, and can make you appear
more attractive. Some people are
even tempted to forego the sun-
screen,at least for a littlewhile,to
get that healthy tan.
What exactly is that healthy glow? It’s an in-
crease in skin pigment called melanin, and it is a
sign of skin damage. Evidence suggests tanning
greatly increases your risk of developing skin can-
cer. And, contrary to what many Canadians may
believe, getting a tan does not prevent sunburn or
other skin damage. The extra melanin in tanned
skin provides a sun protection factor (SPF) of about
2–4; far below the recommended minimum of 30.
Risk of tanning
The tan you get from a salon is no healthier, and is
particularly dangerous for young people. It’s esti-
mated that sunbed use before the age of 35 increas-
es the risk of melanoma, the most serious form of
skin cancer, by 35 percent.
Sunburn is the next step in skin damage if we
don’t protect ourselves properly. Sunburn is the
skin’s short-term response to ultraviolet (UV)
radiation that penetrates the skin and harms the
DNA within the cells of its structure. With repeat-
ed, unprotected exposure the damage caused by
UV radiation may result in sun-induced changes
such as wrinkles, mottling of skin colour, and skin
cancer — not attractive or outdoorsy at all.
Protecting your skin
Dermatologists suggest protecting your skin any-
time you plan to go outdoors, especially between
April and September when the UV Index is typ-
ically higher than three. Use sunscreen labelled
broad-spectrum and water-resistant with an SPF
of at least 30, and apply generously. Seek shade, or
bring your own, for example an umbrella. Wear
a wide-brimmed hat and clothing that covers as
much skin as possible. Do not go to a tanning salon,
anddon’tforgettoprotectyoureyesbywearingsun-
glassesorprescriptionglasseswithUVprotection.
Foregoing the unhealthy glow this summer
will help reduce your risk of skin cancer and is
likely to mean your skin remains attractive for
many years to come. And remember, if you see un-
usual changes to our skin — see your physician
as soon as possible. Catching skin cancer early is
critical to reducing risk.
Dr. Jennifer Beecker
AN
UNHEALTHY
GLOW
For individuals looking for a non-invasive
way to freshen the appearance of their
skin, microdermabrasion is a popular
cosmetic procedure.
Microdermabrasiongentlyliftsoffthetoplayer,
the stratum corneum, of the skin to reveal a
youthful,healthierappearance.Atthesametime,
microdermabrasion also stimulates collagen
production. Medical grade microdermabrasion
uses a vacuum suctioning process which gently
exfoliatestheskin,wheresun-damaged,older,or
deadskincellsreside,whileimprovingelasticity
beneaththeskin’ssurface.Thisprocessprovidesan
all over inner and outer skin renewal effect.
Overtheyears,microdermabrasionhasgrown
inpopularityduetoitsmanybenefits.Itisknown
as the lunchtime facial because of its quick and
effective treatment time. Microdermabrasion
can be used on any skin type, and will provide
immediate results with no downtime. Once
the dead skin cells are removed, new skin cells
regenerateandcomeuptothesurface.Anycreams
orserumswillhaveenhancedabsorptionintothe
skinandpenetratedeepintothemultiplelayersof
theskin;therefore,microdermabrasionmaximizes
thevalue ofyour expensive facial products.Laser
treatments,like photo-rejuvenationwill be more
effectivewith a microdermabrasion enhanced
barrier to light.Patients notice smoother feeling
skin,brighter complexion,and the clearing up of
skin impurities after treatment.
The newest advances in microdermabrasion
include at home use treatments, the use of
diamond tips over crystals, and the ability to
adjust vacuum levels.
Dr. Stephen Mulholland, Plastic and
Reconstructive Surgeon, SpaMedica

3. MEDIAPLANETA SPECIAL INTEREST SECTION BY MEDIAPLANET
ASK AN EXPERT
➊Use a cleansing brush
when washing your face — day
and night. Cleansing brushes
remove dirt and debris from fine
lines that often makes them look
deeper than they are, exfoliate
dead cells quicker, which helps
stimulate collagen production
and gradually helps you get
tighter skin. Plus, the deep clean
allows your anti-aging products
to penetrate deeper in to the
skin so they work better.
➋Wash your face
for at least two minutes. Just like
brushing your teeth, to get real
results with your skin, you need to
put in the time.
➎Protecting your skin
from the sun
is so important all year round,
no matter the weather,
especially since the most
harmful rays aren’t even the
ones you get on a hot sunny
day between 10 a.m. and 2 p.m.,
they’re the ones you get the rest
of the day, even when it’s cloudy.
Applying SPF as the last part of
your routine is the way to ensure
its efficacy. So, if you’re applying
foundation, concealer, powder,
blush, or highlighter — wait, and
then apply your SPF overtop.
➍Try oils
that supplement the skin’s
natural oily layer and increase
moisture retention. A cleansing
oil helps put lost oils back into
your skin instead of stripping
it. Or try an overnight oil to
hydrate skin while you sleep.
➌Next, you need to
choose a moisturizer
that’s best for your skin type or
main concern, and then apply
liberally. Most moisturizers
contain ingredients that prevent
moisture from escaping the
skin and protect your skin from
exterior damage, which is why
they work well on top of serums
to get better results.
Understanding Scars Stretch Marks
No one likes the appearance of scars
and stretch marks. Dr. Paul Cohen,
a Dermatologist at the Rosedale
Dermatology Centre in Toronto, tells us
the difference between the two and the
best ways to make them disappear.
Mediaplanet What are stretch marks
and where do they most commonly
form?
Dr. Paul CohenStretchmarksareaformof
scaringontheskincausedbythetearingofthe
middlelayerofskin.Stretchmarksareoften
theresultofstretchingoftheskinthrough
rapidbodygrowthorsuddenchangeofweight,
whichcanbearesultofpregnancy,hormone
replacementtherapy,body-building,and
puberty.Theycommonlyformwherethereisa
growthofskinoralargeramountoffatstoredon
thebody.Someofthecommonlyaffectedareasof
thebodyareonthestomach,breasts,lowerback,
innerandouterthighs,abdomen,andbuttocks.
MP What is the difference between a
scar and stretch mark?
PCStretchmarksoccurinthedermis,the
middle layer of the skin.Scars occurwhen
there is damage to the skin,usually a result of
an acute injury,wherecertaincellsgrowtoo
quickly.Ascarcanberaised,depressed,red,or
whitedependinghowoldtheyare.
MP What are the best treatments for
scars and stretch marks?
PC The best treatment for scars and stretch
marks is simply taking a lubricated finger
and massaging the affected area. Done every
day, this treatment will help prevent the
scars from becoming raised. Finding the
right over-the-counter product is important,
such as an oil or moisturizer.
5 cleansing and moisturizing oils
Contain essential oils
Fast-absorbing
Hypo-allergenic
Non-comedogenic
Suitable for sensitive skin
Helps lock in skin’s moisture
www.lipidol.comEveryday oils for face body
From the makers of
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Scars
Stretch marks
Uneven skin tone
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Anti-AgingSkinCareTipswith
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Fine lines, wrinkles, age spots, and lax skin — oh the joys of aging! And, while you cannot
turn back the clock, you can follow a few easy tips to repair and prevent further damage.

4. PERSONALHEALTHNEWS.CA COMMERCIAL FEATURE
D
espitethevastarrayofskincareproductsonthemarket,it’srelatively
easy for people to take care of their skin, and seeking the advice of a
professionalisthefirstthingyoushoulddo.
“Skin care professionals understand the physiology of skin and
are able to make the right recommendation for optimal skin health
andappearance,”saysdermatologistDr.ShannonHumphrey,whopracticesinVan-
couver.“Druganddepartmentstorestaffaretrainedtobesalespeopleandtypically
don’thavethescientificandmedicalbackgroundthatskinprofessionalsdo.”
Three easy steps to better skin
According to the experts, there are three things you can do to
help maintain healthy skin: use an appropriate skin cleanser,
moisturizeyourskin,andprotectyourselffromthesun.
“Luckily there are many non-surgical options,” says Dr.
Kristina Zakhary a Calgary facial cosmetic surgeon, who has
been practicing for more than a decade. “Obagi Nu-Derm skin
caresystemisveryeffective,becauseitcontainsmedicalgrade
ingredients. They also have a nice line of products, including
sun protection.”
Forget that tan. It’s not good for you. Dr. Zakhary adds that
youshouldusesunprotectionproductsofatleast30SPF.
Skin care professionals prefer Obagi Nu-Derm because it is
easy to use, people can do it at home, and it gives a healthy
lustre to the skin — speeding up the turnover of skin cells.
BeautyIsSkin Deep
Why should we take care of our skin? Our skin is our largest organ, covering about 20 square feet. If we ignore
our skin there are a number of serious implications — including permanent damage, premature aging, and cancer.
By Ken Donohue
ObagiNu-Derm® HealthySkin
Protection BroadSpectrum SPF50
Clear+Brilliant
“It’s an easy treatment that can be done at least once a year as part of regular skin
care maintenance,” says Dr. Humphrey. “People shouldn’t wait a long time to
improve the health of their skin.”
The performance of the Obagi line is clinically proven. Thanks to potent
ingredients and unique delivery systems, it addresses a wide range of concerns
including uneven skin tone, aging, and acne.
The advantage of good skin care
While good skin care is about ensuring good overall health, there are a lot of person-
al reasons why we should take care of our skin. “It will not only make you feel and
look better, but it can also give you a competitive advantage professionally,” says
Dr.MichaelWeinberg,aTorontoplasticsurgeon,andDivisionHeadofPlasticSurgeryat
TrilliumHealthCentre.“Ilovethewide-rangeofObagiproductsandsodomypatients.”
Another non-surgical option that is backed by research and clinical studies is
Clear + Brilliant, a laser treatment system
that will leave your skin feeling smooth-
er, younger, and give you that radiant
glow that comes from healthy, youth-
ful skin. “It’s gentle, and with a series
of treatments you will see a nice con-
sistent improvement,” says Dr. Hum-
phrey. “This is great for people wanting
a natural looking outcome with minimal
intervention.”

5. MEDIAPLANETA SPECIAL INTEREST SECTION BY MEDIAPLANET
ResearchRevealsMoreCanadian
Women(andMen)areEmbracing
InjectableCosmeticTreatmentsfor
Natural-LookingResults
Today, more than ever, Canadian women
and men are turning to cosmetic injectable
treatments to soften the signs of aging.
A recent report reveals one in four women
use or are considering using cosmetic
injectable treatments. In fact, 75 percent of
these people consider injectable treatments
to be a part of their personal care routine.
Interestingly, more men are turning to
aesthetic cosmetic procedures too, with
dramatic increases seen in both surgical and
non-surgical options over the past five years
and a 43 percent increase overall.
Research is showing how important
the role your face and facial expressions
play in helping people to communicate
effectively with others. And, for men and
women, your face says a lot about who you
are and how you’re feeling. But for some,
frown lines, deep wrinkles, and sagging can
make people look tired or annoyed when
this is not how they feel. “People at every age
want to look as good on the outside as they
feel on the inside and this is driving demand
for injectable treatments,” says Dr. Vince
Bertucci, Dermatologist and President of the
Canadian Dermatology Association. “The
women I see in my office feel empowered
and are looking for treatments that give
natural looking, subtle results. They don’t
want to look like celebrities, but rather a more
refreshed version of themselves.”
JUVÉDERM® is the #1 doctor
recommended facial filler in Canada
and worldwide and for people interested
in previewing treatment options, please
visit www.juvederm.ca or download the
JUVÉDERM® Virtual Mirror App, available
free of charge at the App Store. The app
helps users experience a virtual makeover
by seeing potential treatment results in real
time via a digital mirror.
COMMERCIAL FEATURE
Stop waiting and
start JUVÉDERM
®
.
Actual treatment results may vary. In addition
to JUVÉDERM®
, the model received another
cosmetic injectable to eye area and forehead.
FIND A QUALIFIED DOCTOR AT JUVEDERM.CA
B E F O R E
BEFORE AFTER†
with Anti-Aging Treatments
Non-invasive anti-aging procedures
administered by cosmetic
dermatologists are helping aging
Canadians look the way they feel.
LooktheAge
YouFeel
“I always tell my patients
it’s as important who is
holding the needle as
what’s in the needle.”
—Dr. Julia Carroll, Founder of Compass Dermatology
†Actualtreatmentresultsmayvary.Inadditionto
JUVÉDERM®,themodelreceivedanothercosmetic
injectabletoeyeareaandforehead.
oronto dermatologist Dr. Julia
Carroll regularly hears frustra-
tions from her patients about
how their outward appearance
doesn’t match how they feel on
the inside, despite the use of expensive beauty creams.
“She feels like a 35-year-old woman,” Dr. Carroll says of
a patient.“She still sees herself with that same amount
of energy and drive but to the outside world she looks
tired,almost invisible.She doesn’t look like herself.”
For noticeable, immediate results, Dr. Carroll advis-
es patients to try a non-invasive anti-aging procedure.
For her youthful client in the 50s, Dr. Carroll used a
small amount of an injectable cosmetic treatment —
also known as a filler — around her mouth for a nat-
ural-looking improvement. “I showed her the mirror
immediately afterward and she said ‘Wow, I don’t have
that sad face anymore!’”
Safe and effective yet non-invasive
Many dermatologic anti-aging cosmetic treatments are
effective, safe and yet non-invasive. Dr. Anatoli Frei-
man, Dermatologist and Medical Director of the Toron-
to Dermatology Centre, says treatments like injectable
soft tissue fillers can last for up to 18 months with min-
imal downtime. “It’s a much quicker lunchtime proced-
ure as opposed to going under the knife,” Dr. Freiman
explains. “[Fillers are] very safe. They’ve been around
for many years and when used properly by experienced
injectors they last for quite a long time.”
Choosing practitioners wisely
If you’re thinking about improving your appearance
through cosmetic treatments, Dr. Carroll advises you to
select your physician wisely. “I always tell my patients
it’s as important who is holding the needle as what’s in
the needle.” She recommends booking consults with
a few doctors to gather information, view before and
after photos and find out more about those patients’
experiencestoseeifadoctorisagoodfit.“Youreallywant
aphysicianwhosharesyourtreatmentgoals.”
Andrea Yu

6. A SPECIAL INTEREST SECTION BY MEDIAPLANETPERSONALHEALTHNEWS.CA
TAKING STEPS
Harness the Healing Power of Manuka Honey - It’s Time You Give it a Try!
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M
ost Canadians aren’t aware there are
specialists in the field of preventing
and treating wounds, but the Can-
adian Association of Wound Care
(CAWC) continues to ensure patients
havetheinformationand specialists they need to keep
their skin healthy and to heal hard-to-treat wounds.
Diabetic foot ulcers are one type of wound that is
very common but often difficult to manage. These
types of ulcers can be prevented, but when they
occur and are not appropriately treated they can lead
to disability, amputation, and even death. The good
news is people with diabetes who are aware of their
risk can incorporate daily habits that can prevent
injury — saving their limbs and lives.
Education and resources are available for health care
professionals, patients, and their families alike to help
manage diabetic foot ulcers and other types of wounds
effectively. The PEP Talk: Diabetes, Healthy Feet and You
program is an example of a CAWC peer-led, patient-fo-
cusedprogramthatprovidessupportiveandeducational
sessionsondiabeticfootcare.Itisdeliveredbypeople liv-
ing with diabetes for people with diabetes and their
family members. This setup gives patients an opportun-
ity to ask clinical questions of the provider while learn-
ingfromthelivedexperienceofapeereducator.
Members of the Canadian Association
of Wound Care
to Reduce Diabetes-related Foot Problems
Michelle was thrilled to have found
the perfect pumps to match her
mother-of-the-groom dress for
her son’s wedding. Several guests
commented on how beautiful they
were as she danced the night away.
The next day she noticed blisters on
the toes of both feet. But, because
they didn’t hurt, she stuck some
bandages on and didn’t worry about
them again. Two months later, at
a regular visit with her doctor, she
mentioned that her toes had still
not healed. After an examination of
her feet, the doctor told her she had
a bone infection and might need
to have several toes amputated to
prevent the spread of the infection,
which if left untreated, could
endanger her life.
Michelle was horrified and couldn’t
understand because her toes hadn’t
hurt her at all. Her family doctor
explained that because Michelle has
diabetes, along with a condition that
often accompanies diabetes called
peripheral neuropathy, she had lost
sensation in her feet. As a result, she
had difficulty feeling pain or other
sensations designed to alert her to
foot problems. It was the reason
she didn’t think to seek help for the
damage that wasn’t healing. The
doctor referred her to a diabetic foot
clinic where she received care from
specialists who were able to heal her
wounds and prevent amputation.
5Easy Steps
for Preventing
Diabetes-Related
Foot Problems
Step ➊Make positive lifestyle choices, such
as eating healthy and exercising daily to help
maintain your blood sugar within a normal range.
Step ➋Examine your feet daily to make sure
there is no redness or injury to your skin.
Step ➌Wash and dry feet daily, use a
moisturizer for dry skin, avoid extreme
temperature changes, and always check water
temperature with your hand — not your toe.
Step ➍Wear shoes and socks that fit and
protect your feet at all times; shake your
shoes before putting them on to clear any
foreign objects.
Step ➎Identify members of your foot care
team, such as an MD, podiatrist, chiropodist,
or specially trained nurse to keep your skin
and nails healthy and well-groomed.
PATIENT STORY

7. MEDIAPLANETA SPECIAL INTEREST SECTION BY MEDIAPLANET
Read more
online at personalhealthnews.ca.
tchy,flaky skin has driven psoriasis patients
intohiding,butnewtreatmentsarebringing
profoundimprovementstochronicsufferers.
As Canadians are swapping coats and
sweaters for shorts and tees, there’s one
segment of the population that wants to
stay covered up. To avoid unwanted attention and em-
barrassment, sufferers of psoriasis typically hide the
unpleasant symptoms of their skin condition. “Psoria-
sis is a chronic, non-contagious skin disease,” explains
Edmonton-baseddermatologistDr.PerryGrewal.“Itre-
sults in patients getting thick, red, flaky, itchy, painful
plaques onvarious parts of their body.”
Dr. Grewal says about three to five percent of the
population suffers from psoriasiswhich typically affects
theelbows,knees,scalp,andlowerback.Thosesuffering
from milder forms of psoriasis may only have one or two
patchesofaffectedskinwhileseverepsoriasismaycover
larger parts of the body. Psoriasis not only manifests it-
self in the skin but can also be associated with heart dis-
ease and inflammatory bowel disease.Psoriatic arthritis
also affects about one third of psoriasis patients.
Psoriasis misconceptions lead to stigmas
Much of the stigma that has evolved around this psor-
iasis is due to misconceptions of the general public. “If
you’reinthesamepoolorifyoushakehandswithsome-
one with psoriasis, it doesn’t mean that you’re going
to get psoriasis,” says Dr. Grewal, emphasizing the dis-
ease’s non-contagious nature. Summer is an especial-
ly challenging time for psoriasis sufferers as trips to the
beach or pool become stressful occasions. Dr. Richard
Langley, Professor of Dermatology at Dalhousie Medic-
al School, has witnessed the profound negative impact
psoriasis has on his patients’ quality of life. “I think of
children who are teased at school, like one kid who was
called ‘Alligator Boy’,” Dr.Langley says.He explains how
his patients cover up and hide to avoid drawing atten-
tion to themselves. “Because of this we see higher rates
of depression,divorce,suicide,and alcoholism.”
For milder cases of psoriasis, typical treatments in-
clude topical creamswith steroids,salicylic acid,or char-
coal. But, according to the Multinational Assessment of
PsoriasisandPsoriaticArthritisSurvey,conductedinpart
by Dr.Langley,the majority of psoriasis sufferersweren’t
aware there are more effective treatment options out
there. “More than 80 percent of patients that had severe
psoriasiswerestillonlyoncreams,”Dr.Langleyexplains.
“Many of those patients had given up and they had not
sought additional therapies because they weren’t aware
ofthem,theywereconcernedaboutthesafetyofthemor
theirphysicianswerenotprescribingthem.”
Tremendous advancements in
psoriasis treatments
More effective therapies for psoriasis include photother-
apy, which is a medical-grade UV treatment, injectable
drugs called biologics, and new oral pills. “There have
been tremendous advances in our understanding of the
causes of psoriasis, and because of that, the treatments
for psoriasis,” says Dr.Langley.“While in the pastwe had
difficultycontrollingthedisease,therearemanynewop-
tions available now that have an excellent benefit-risk
profile.We’reabletocontrolthemajorityofpatientsnow
withseverepsoriasisinasafemanner.”
With effective treatment, psoriasis patients have
enjoyed dramatic improvements not only in the clear
appearance of their skin but in the lives they lead. “I
had one patient that was living in the basement play-
ing video games all day — his parents were upset that
he wouldn’t go out and get a job or make friends. He
was becoming reclusive,” explains Dr. Langley, who
saw the patient emerge from hiding and reintegrate
back into society. “When you remove the disease, it
allows psoriasis patients to have normal lives again in
every facet that you can imagine.”
Andrea Yu
Effective Psoriasis Treatments Bring
Long-Time Sufferers out of Hiding

8. EYE MAKE-UP
REMOVER BRAND
IN CANADA*
*AC Nielsen’s - all channels, 52 weeks ending January 9th
, 2016.
YOUR
EYES
BEST
the
deserve
“At Marcelle, we care
deeply about the millions
of Canadian women
who trust us with their skin.
Since our first hypoallergenic,
and perfume free product,
we have never compromised
on the quality or results
delivered by our products.”
BEAUTY WITHOUT COMPROMISE