Charge What You Are Worth...Without Apology
•Als PPTX, PDF herunterladen•
0 gefällt mir•412 views
This document outlines four strategies to help entrepreneurs charge what they are worth without apology: 1) Know your "big money why" by identifying your goals and motivations to stay focused, 2) Identify your ideal client to focus your marketing, 3) Implement systems and priorities to support sustainable success, and 4) Price your services based on the value and results provided rather than just features. The presentation provides tips and examples for how to determine your value proposition and develop the right mindset around pricing. It also offers a free report and consultation session to help attendees apply the strategies.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (16)
Ähnlich wie Charge What You Are Worth...Without Apology
Ähnlich wie Charge What You Are Worth...Without Apology (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Charge What You Are Worth...Without Apology
- 1. MOTAGUAPRESENTATION Charge What You Are Worth…Without Apology! 4 Strategies to stop undervaluing, undercharging and over delivering so you can make more money in less time Helping women turn their dream of owning a business into the profitable business of their dreamsDr. Michelle R. Dawson President
- 2. 2 Who Can Benefit From This Session? Specially designed for ENTREPRENEURS Aspiring entrepreneurs desiring to start a business Aspiring Entrepreneurs Entrepreneurs who are engaged in business but are struggling to make the money they know their product or service could command Struggling Entrepreneurs Entrepreneurs who are making great money and want to continue growing their business without losing themselves Successful Entrepreneurs
- 3. 3 Why Many Women Struggle With What to Charge Afraid they are charging too much so they set fees very low Fear Uncomfortable talking about money so they hesitate to ask for the sale Lack Confidence Apologize for their fees Apologetic Give away too much of themselves and their services Give Away Too Much
- 4. 4 Why is This Detrimental to Business? You’ll have a difficult time making enough money to sustain your business Lowers Cash Flow You’ll often end up working too many hours and getting burned out Causes Burn Out It undermines the credibility of your services Decreases Credibility
- 5. 5 Organize your priorities and manage your resources Know your value Develop the right mindset Stay Focused on the bigger picture Four Strategies to Help You…
- 6. 6 Know Your “Big Money Why” When you don’t know your “why” you lose focus, become frustrated and easily discouraged. When You Don’t Know Your “Why” When you don’t know your “why” you stifle the growth of your business and become reactive rather than pro-active in your decision making. The Impact of Not Knowing Your “Why” What is it that you LOVE being, doing and having? Strategy #1 When you know your “why” you remain focused on the big picture and it takes the emotion out of temporary setbacks. What Can Happen When You Know Your “Why”
- 7. 7 Get Clear on Your “Big Money Why” Be specific in your GOAL SETTING Be as specific as possible. For example, “My big money why is to save $50,000 to set up a college education fund.” Be Specific My Big Money Why Is To: Amount: By When: What will it mean to me to reach this goal?
- 8. 8 Know Your Ideal ClientWho needs, values and will PAY for your solution? When you don’t know who your ideal client is, you try to serve everyone and your message changes to meet everyone’s needs. What Happens When You Don’t Know Not knowing your target makes your marketing message unclear and ineffective, confuses your prospective clients, and reduces the number of clients you are able to serve. The Impact of Not Knowing When you know your ideal client your messaging becomes laser focused, prospective clients can easily find themselves in your message, and it increases the number of prospects to turn into paying clients. What Happens When You Know Your Ideal Client Strategy #2
- 9. 9 Know Your Ideal ClientWho needs, values, and will PAY for your solutions? Type of Person Women who want a promotion Problem They Experience How to be taken seriously and seen as capable of taking on a new level of responsibility and leadership Core Emotion This Problem Causes Them to Feel Stuck, frustrated, overlooked and undervalued Solution They Want to Experience They want to be noticed and seen as credible, increased responsibilities, more people to manage, and look the part of the new role they want.
- 10. 10 Systems and Priorities You experience the “Shiny Object Syndrome” and lack consistency in achieving positive results. When You Don’t Have Systems and Priorities You will experience little or no business growth, and be over-worked and over-whelmed. The Impact of Not Having Systems and Priorities You will have a clear structure for your work days and know exactly where to focus to achieve your goals. What Can Happen When You Implement Effective Systems Do you have the right foundation to support your SUCCESS? Strategy #3
- 11. 11
- 12. 12 Launching Out Phase: • Not having the systems, strategies and support for producing consistent results • Being excited about the next, new, hot thing when your foundation is not in place quite yet Leaping Forward Phase: • Getting stuck in the “Do It Alone” mindset that keeps you working harder, longer hours • Income becomes stagnant The Biggest Traps at Each Level Leveraging Freedom Phase: • Not being consumed by your business
- 13. 13 Price for Value, Not Features When you don’t know your value you will always discount your services, constantly be in a defensive state, and lack confidence when stating your prices. When You Don’t Know Your Value When you don’t price for value you have to work harder to make the same amount of money that you could be making if you set your prices based on value, feel cheated and your closing rate for sales will be low. The Impact of Not Pricing for Value When you know your value you feel empowered, you can increase your prices, and generate more income. What Can Happen When You Know Your Value Do you know the value of the RESULTS you deliver? Strategy #4
- 14. 14 FeaturesFeatures • Waterproof • More miles per gallon than competitors • 90 minute massage • Your feet stay warm and dry • You’ll save money on gas • Get the most restful sleep EVER and increase the level of intimacy in your relationships (because you’re feeling positive rather than a walking nervous tick) Benefits (Value) • Boots • Car • Massage Therapy Product / Service Knowing Your ValueValue is perceived by your customer, price is perceived by YOU! Difference Between Features and Benefits (Value) Feature is what you do Benefits (Value) is what happens when you do the feature
- 15. 15 Create Your “Big Money Why” Create your “Big Money Why” to keep pulling you forward Know Your Value Know your value, so that you can state your price with confidence Implement Systems and Priorities Implement systems and priorities to lay the foundation for sustained success Be Clear On Who Your Ideal Customer Is Be clear on who your ideal customer is and their needs so that they see you as their only solution How to Charge What You’re Worth... Without Apology
- 16. 16 Charge What You’re Worth... Without Apology! Success Kit Learn how you can close the gaps and propel your business forward! Apply For A Complimentary 20 Minute Catalyst Business Snapshot Debriefing Session These valuable tips are included in the special FREE GIFT I’ve created for you. FREE Report: “10 Tips and Must Do’s” to Help You Charge What You’re Worth...Without Apology
- 17. info@catalystenterprise.com 302.734.2505 866.403.5779 www.catalystenterprise.com www.catalystsuccess.com CATALYST ENTERPRISES INTERNATIONAL 73 Greentree Drive #322 Dover, DE 19904 Contact Us
Hinweis der Redaktion
- 10:30 or at 50 min There are actually 6 other strategies that I recommend but to due limited to limited time today, I can only cover 4. However, before we conclude, I will give you the opportunity to get the other 6 strategies that ;you can implement in addition to these 4.
- 10:32 or 48 min After this slide share my story: Left corporate America in 2007 after a 16 year lucrative career Was making good money but still wasn’t generating the income I knew I could with my services Came up with a formula that has allowed my business to grown exponentially each year without being consumed by the business and enjoying life
- 10:33 or 47 min Ask the group this question for their responses Looking at what other charge and set their prices accordingly Talking about money should be as easy as saying pass the salt Making assumptions about what others can afford to pay you Trying to justify your price by giving away too much
- 10:40 or 40 min left There needs to be a motivator that pulls you forward as you grow in your business It goes beyond just wanting to make more money but that money needs to have directions
- 10:45 or 35 min left Understand everyone is not your ideal client. Your ideal client is the person that needs what you have to offer, values your product/service and will to pay for it.
- Brainstorm SPECIFIC types of people that could use your services and/or product Brainstorm OUTSIDE of your normal area. You’ll be surprised at how this will help you “map over” what you do to new groups of people that you may not have previously thought of and help you see how your services can benefit people who have the money to pay you handsomely
- 10:50 or 30 min left
- We’re going to take the next three minutes to see a snapshot of where you are right now in your life or business. Just go each column and mark off each statement that is an absolute yes for you, which mean you need to be honest. As you read each statement, as yourself is the absolutely true, yes or no? If yes mark it off, if no skip it When you look across those three rows, Launching out, Leaping Forward, Leveraging Freedom, there are 10 statement in each row, If you have at least 8 out of 10 checked off that means you go the next row. Lets say you had 8 of 10 check off under Getting Started but you did not have 8 out of 10 under leaping forward. That means you're really in the Leaping Forward phase of your business Ask how many are in the various phases by show of hands? How many need system and strategies in the area of focus and time? Support? Clients and Income?
- 11:00 or 20 min left no later than 11:05 The good news is that there are solutions to breaking free of each of these traps. For those of you who would like a complimentary 20 minute Catalyst Business Snapshot Debriefing Session with me where I’m going to help you get out of that trap and be able to move into the next level quickly just check off yes I want a complimentary session and fill in your name and info at the bottom. When writing your information make sure I can read it because if I can’t read it you wont’ get the help you want. I’m limited to ______________spots with this offer. Whether you apply for a session or not, I would still love to give you FREE Report “10 Tips and Must Do’s” to Help You Charge What You’re Worth... Without Apology. If you would like that , go ahead and mark yes and fill in your information
- 11:05 or 15 min left
- Give example of the client that set a price and was a afraid that their prospective client would not accept their offer for the contract. We spoke the day before her meeting to get clarity on the value she would be giving to that client and base on that that increase the price in her proposal. She went in to the meeting conveyed the value and the higher price and they accepted without blinking! Know her value gave her the confidence to state her price!
- 11:10 or 10 min left
- 11:12 or 13 min left