☀ Michel Demoor

Brussels Area, Belgium Belgium

Managing Partner in Strategy at Rise and Shine

I'm into marketing. Wait -before you run- let me fill this buzzword with personal thoughts. Marketing is growing your business, that's it. Definitely not less. All people in a company should be marketers. All departments should understand how they contribute to the customer experience. Marketing is strategic. Advertising is just a promotion tool. Marketing is about the collective of business tools [Product, Price, Place & Promotion] ànd meanwhile the focus of all these efforts [Positioning]. Marketing is about making choices. Marketing is entrepreneurship. Marketers undertake. They change the world through exploring new solutions in an evolving environment. Marketing is fed by p