- The average internet user in 2020 spends 6 hours and 43 minutes online daily, with over half of that time spent watching videos. The most commonly used device for internet access is smartphones. - Between 2015-2019, the largest growth in online app users was in messaging apps at 100%. Travel app users also increased substantially at 90%. - Regardless of age, most people research products across various online and offline channels before purchasing. They also tend to begin product research on mobile devices.

1. THE IMPACT OF TECHNOLOGY
ON CONSUMERS LIVES

2. INTRODUCTION
4.54 B
INTERNET USERS WORLDWIDE
59 %
OF THE TOTAL WORLD POPULATION
USES INTERNETS

3. ACCESS TO THE INTERNET
2015 2.831 M
2016 3.153 M
2017 3.570 M
2018 3.753 M
2019 4.241 M
2020 4.538 M

4. EVOLUTION OF INTERNET SPEED OVER TIME (IN MBPS)
3.61
4.08
10.51
8.03
5.56
4.35
3.87
11.86
15.33
18.75
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

5. DAILY TIME SPENT USING THE INTERNET
I
SPENT ON INTERNET
2H 24M
SPENT ON SOCIAL MEDIA
6H 43M 3H 18M
SPENT ON TV

6. EVOLUTION OF DAILY TIME SPENT ONLINE OVER TIME
2014 6H 22M
2015 6H 18M
2016 6H 28M
2017 6H 44M
2018 6H 46M
2019 6H 43M

7. DIGITAL DEVICES USED BY AUDIENCES
OTHER DEVICES
DESKTOPS & LAPTOPSMOBILE PHONES
TABLETS
53.3% 44.0%
2.7% 0.07%

8. HOW CUSTOMERS SEARCH FOR INFORMATION
PHONE
IN-PERSON
WEBSITE
EMAIL
SOCIAL MEDIA
MOBILE APPS
CHATS
38%
23%
72%
45%
48%
48%
28%
23%
19%
71%
37%
30%
28%
15%
18-34 35-54

9. DIGITAL BUYERS WORLDWIDE OVER TIME (IN BILLIONS)
1.32
1.46
2.05
1.92
1.79
1.86
1.52
2014 2015 2016 2017 2018 2019 2020

10. WHAT CUSTOMERS BUY ONLINE
MALE FEMALE
TRAVEL 37% 35%
HOUSEHOLD GOODS 32% 30%
EVENT TICKETS 27% 26%
FILMS & MUSIC 22% 16%
TECHNOLOGIES 39% 18%
GROCERIES 14% 18%
CLOTHES 40% 46%
ELEARNING MATERIAL 23% 25%

11. ONLINE VIDEO CONSUMPTION
OF CONSUMER INTERNET
TRAFFIC COMES FROM VIDEOS
OF ALL ONLINE ACTIVITY IS
SPENT WATCHING VIDEOS
VIDEOS ARE VIEWED ON
FACEBOOK EVERY DAY
OF VIDEO IS UPLOADED TO
YOUTUBE EVERY MINUTE
80%
500 hrs8 bn
1/3

12. AVERAGE DAILY TIME SPENT ON VIDEOS BY ADULTS IN U.S
61.23
70.13
86.35
81.84
76.64
2015 2016 2017 2018 2019

13. DEVICES USED FOR WATCHING VIDEOS IN U.S
MOBILE TVTABLETCOMPUTER
62% 26%36%55%

14. CUSTOMER TRENDS
RESEARCHED A PRODUCT ON A
MOBILE DEVICE
MADE A PURCHASE WITH A RETAILER
USING A MOBILE DEVICE
22%
29% 29%
12%
16%
18%
2013 2014 2015 2013 2014 2015

15. GROWTH OF GLOBAL ONLINE APP USERS BETWEEN 2015-2019
MESSAGING 100%
TV 94%
TRAVEL 90%
SHOPPING 85%
MAPS 85%
FOOD 58%
GAMBLING 60%
MUSIC 43%
BANKING 36%
42%
16%
20%
34%
34%
19%
5%
53%
25%
84%
31%
38%
63%
63%
30%
8%
37%
34%

16. SUMMARY
● 59% of the total population has now access to the internet
● The average internet user in 2020, spends 6H & 43M online daily
● The king device that people use to go online is the smartphone followed by
computers
● Regardless their age, the majority of people research for information across
multiple online and offline channels before purchasing a product.

17. SUMMARY
● In 2020, there are 2.05 billion buyers that purchase online
● Usually males are more consistent online buyers of products related to travel,
household items, tickets, films, and technology, when females purchases
online more groceries, clothes, sports goods, books and magazines.
● 80% of consumer internet traffic comes from video consumption.
● People tend to do product research on a mobile device before purchasing.
● Since 2015, use of travel apps has increased by 90%.

18. Reference List
Datareportal, 2020 - Accessed 30 Jan 2020. Available at:
https://datareportal.com/reports/digital-2020-global-digital-overview
Statista, 2020 - Accessed 7 Jan 2020. Available at:
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
Statista, 2020 - Accessed 27 Feb 2020. Available at:
https://www.statista.com/statistics/616210/average-internet-connection-speed-in-the-us/
BusinessInsider, 2019 - Accessed 5 Nov 2019. Available at:
https://www.businessinsider.com/internet-speeds-have-gotten-dramatically-faster-over-past-decade-2019-
11?r=US&IR=T
Digital Marketing Community, 2018 - Available at:
https://www.digitalmarketingcommunity.com/indicators/used-devicesmillennial-internet-users-2018/

19. Reference List
Smartinsights, 2017 - Accessed 08 Sep 2017. Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-
researching-products-buying-online/
Statista, 2019 - Accessed 23 Jul 2019. Available at:
https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/
Belvg, 2019 - Accessed 11 Mar 2019. Available at:
https://belvg.com/blog/men-vs-women-who-runs-the-online-shopping-world.html
Raconteur, 2016 - Available at:
https://res.cloudinary.com/yumyoshojin/image/upload/v1/pdf/digital-optimisation.pdf
Millenialstudios, 2020 - 20 JAN 2020. Available at:
https://millennialstudios.co.uk/blog/online-video-consumption-statistics/

20. Reference List
EY, 2015 - Available at:
https://www.ey.com/Publication/vwLUAssets/ey-the-impact-of-digital-technology-on-consumer-purchase-
behavior/$FILE/ey-the-impact-of-digital-technology-on-consumer-purchase-behavior.pdf
Global Web Index, 2019 - Available at:
https://www.globalwebindex.com/reports/trends-
2020?utm_campaign=Reports&utm_source=ppc&utm_medium=google&utm_term=google-search-trends-
2020&utm_content=google-search-trends-
2020&utm_source=ppc&utm_medium=ppc&utm_term=global%20marketing%20trends&utm_campaign=GWI+
-+UK+-+EN+-+Trends+2018+-+Marketing+Trends+-
+BMM&hsa_cam=8257024789&hsa_mt=b&hsa_ver=3&hsa_src=g&hsa_ad=399748744034&hsa_net=adwor
ds&hsa_tgt=kwd-
11217966&hsa_acc=9903771596&hsa_grp=83292483337&hsa_kw=global%20marketing%20trends&gclid=Cj
wKCAjwh472BRAGEiwAvHVfGjST4tFquz4t03m-
KPVPmYVLSbupNx7N6tWeHY4I7IMtuldcyPuDYBoCb0EQAvD_BwE