These are the 3 Medical Gadgets that I have come to understand are needed, to make your product stand out from the crowd. Also these are tools that will come in handy to the Sales Teams visiting HCPs. As with knowledge and differentiation, you are able to better position yourself at the point of contact. Happy to share this information and support businesses.
1. …finally
post-COVID,
pharma Sales teams can visit HCPs* again…
… what are 3 Medical Gadgets that could assist in
perfecting the Sales Pitch?
Product know-how
Competitive Landscape
Objection Handling
- Know product(s) inside and out
- Know the strengths & weaknesses
- Ability to speak of on-label differences
- Know your competitors inside and out
June 2020
- Engage with HCPs* at eye level
- Understand their needs
- Ability to tackle objections
…please let me know if I can assist YOU in developing Medical/Product Trainings, Objection
Handlers, Competitive Analyses, etc. …with over 15 years of Medical Affairs experience, across
OTC/OTX and Rx…
*HCPs = healthcare professionals
I would be more than happy to do
so…