Michael Hinshaw, CEO McorpCX

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Michael Hinshaw leads customer experience management and technology firm McorpCX, where he and his team help companies integrate creativity and business strategy to improve business performance, by transforming how they interact with customers. Co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, Michael focuses on the market, social and technological forces driving disruptive innovation, and what it takes for companies to embrace and profit from this change - rather than getting crushed by it. Recognized as a customer experience, marketing and innovation leader by organizations including Forrester

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Michael Hinshaw, CEO McorpCX

Proving ROI on Customer Experience | McorpCX

Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX

Act SMART: A Five-Step System to Better Anticipate, Meet, and Exceed the Expectations of Your Customers | McorpCX