When we say that the digital community manager multi-tasks, what do we really mean?

1. Tools for the Social MediaTools for the Social Media
& Content Manager& Content Manager
By Michael Kevin SpencerBy Michael Kevin Spencer
November, 2015.November, 2015.

2. About MeAbout Me
Some Chinese have a “western” name, I have an “Asian” name as well.Some Chinese have a “western” name, I have an “Asian” name as well.

3. About MeAbout Me
 https://about.me/michaelkevinspencerhttps://about.me/michaelkevinspencer
I blog on LinkedIn Pulse &
Medium among other
platforms.
• Inbound Lead Gen
•Social Media Management
•Gamification
•IoT
•Customer Experience
•Millennial Marketing
•iGen Marketing
•Wearable Tech
•Augmented Reality
•Content Marketing
•B2B Digital Marketing
•Content Marketing
•Social Media Innovation
•Life-hacking
•Copywriting & Blogging
•Video Content & Video
Creation

4. About MeAbout Me
Visit my facebook:Visit my facebook: https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/
I assist:
•Startups
•SmallBiz
•SaaS
•Retail SMBs
•Email Campaigns
•User Generated Content Campaigns
•Millennial Campaigns
•Hashtag Campaigns
•Instagram & Pinterest Campaigns
•Product Launch Campaigns
•PR and Guest Blogging
•Growth-Hacking Products & Audiences
•Start-up & Entrepreneur organization
blog articles
•Everyone with Social Media
•Integrated Marketing

5. Why do we need Tools?Why do we need Tools?
 60% of your company mentions on Twitter occur60% of your company mentions on Twitter occur
when you aren’t at office.when you aren’t at office.
 58% of marketers state that original content58% of marketers state that original content
(written and visual) is the cornerstone of(written and visual) is the cornerstone of
social media marketingsocial media marketing..
 Digital marketers multi-task more than 90% ofDigital marketers multi-task more than 90% of
office workers. Hacks & tools that can help us dooffice workers. Hacks & tools that can help us do
our job better are therefore imperative!our job better are therefore imperative!

6. Content & SM Tools - 1Content & SM Tools - 1
 NuzzelNuzzel: Twitter-Facebook social feed follower, Web or IoS.: Twitter-Facebook social feed follower, Web or IoS.
 FeedlyFeedly: Is an RSS feeder reader, convenient if you follow: Is an RSS feeder reader, convenient if you follow
industry blogs.industry blogs.
 BeatrixBeatrix: Content Curation simplicity with a wizard that: Content Curation simplicity with a wizard that
recommends content.recommends content.
 BuzzSumoBuzzSumo: Competition & audience researching tool.: Competition & audience researching tool.
 ImpactanaImpactana: User engagement analytics tool, via Buzz: User engagement analytics tool, via Buzz
breakdown.breakdown.

CanvaCanva: Drop and drag design tool, not free.: Drop and drag design tool, not free.
 Free Stock PhotosFree Stock Photos: Useful for sure.: Useful for sure.

7. Content & SM Tools - 2Content & SM Tools - 2
 FlipagramFlipagram: Micro video content app.: Micro video content app.
 BoomerangBoomerang: GIFF one second micro video app.: GIFF one second micro video app.
 PicMotionPicMotion: Micro video content app. Think Instagram or: Micro video content app. Think Instagram or
Vine.Vine.
 SocialMentionSocialMention: RT social media search engine. (RTSMSE): RT social media search engine. (RTSMSE)
 TagboardTagboard: Hashtag analytics and brand mentions search: Hashtag analytics and brand mentions search
tool.tool.
 Note.lyNote.ly: Virtual stickies that can be good for to-do lists.: Virtual stickies that can be good for to-do lists.
 TrelloTrello: The ultimate in small team collaboration, lists, links: The ultimate in small team collaboration, lists, links
and idea-generation and brainstorm hacks.and idea-generation and brainstorm hacks.

8. Content & SM Tools - 3Content & SM Tools - 3
 FollowerwonkFollowerwonk: A twitter analytics tool. Free trial.: A twitter analytics tool. Free trial.
 BufferBuffer: By & large, our favourite SMM scheduling and: By & large, our favourite SMM scheduling and
posting tool.posting tool.
 SumAllSumAll: Integrated marketing analytics ideal for: Integrated marketing analytics ideal for
Ecommerce. Free trial.Ecommerce. Free trial.
 QuintlyQuintly: German company that offer Visual analytics for: German company that offer Visual analytics for
social fans and channels. Ubisoft uses it.social fans and channels. Ubisoft uses it.
 CyfeCyfe: Is a very integrated all-in-one dashbaord with Google: Is a very integrated all-in-one dashbaord with Google
analytics and even Mailchimp synced. Free trial.analytics and even Mailchimp synced. Free trial.
 Bulk BufferBulk Buffer:: Scheduling recurring tweets to catch differentScheduling recurring tweets to catch different
audiences in different timzones.audiences in different timzones.

9. Content & SM Tools - 4Content & SM Tools - 4
 IFTTTIFTTT: If this then that lets you automate social actions: If this then that lets you automate social actions
and cloud sync.and cloud sync. The event automation (recipes) is a greatThe event automation (recipes) is a great
concept and are like social media macros.concept and are like social media macros.
 SlackSlack: IM with better team communication and channel: IM with better team communication and channel
search. Manage files with alerts and ratings, a must forsearch. Manage files with alerts and ratings, a must for
startups.startups.
 MindMeisterMindMeister: Mind-map collab tool in real-time. Ability to: Mind-map collab tool in real-time. Ability to
assign tasks, add files and map brainstorming.assign tasks, add files and map brainstorming.
 RealtimeBoardRealtimeBoard: online collab whiteboards, easily convertible: online collab whiteboards, easily convertible
into presentations.into presentations.
 LucidChartLucidChart: Social Diagramming tool, for visual: Social Diagramming tool, for visual
brainstorming with dynamic embed and revision historybrainstorming with dynamic embed and revision history
tracking.tracking.
 SocialOopmhSocialOopmh: Best twitter follow auto-DM tool, nice: Best twitter follow auto-DM tool, nice
analytics. Pity the auto-DM upon follow used to be free.analytics. Pity the auto-DM upon follow used to be free.

10. Content & SM Tools - 5Content & SM Tools - 5
 Google TrendsGoogle Trends: Always interesting to see what trends in: Always interesting to see what trends in
searches.searches.
 KredKred: Another Klout-like platform, worth checking out if: Another Klout-like platform, worth checking out if
you are into influencer analytics.you are into influencer analytics.
 TweepiTweepi: Is a free twitter follower tool.: Is a free twitter follower tool.
 CrowdfireCrowdfire: Twitter & Instagram tool follower tool.: Twitter & Instagram tool follower tool.
 TweetdeckTweetdeck: Real-time Twitter engagement tracking.: Real-time Twitter engagement tracking.
 Ink361Ink361: Reputed to be the Tweetdeck for Instagram.: Reputed to be the Tweetdeck for Instagram.
 IconoSquareIconoSquare: Maybe the top free IG analytics right now.: Maybe the top free IG analytics right now.
 SimplymeasuredSimplymeasured: Social analytics tool, multiple channels.: Social analytics tool, multiple channels.
 PicmonkeyPicmonkey:: This online photo editing service is convenientThis online photo editing service is convenient
for quickly resizing an image.for quickly resizing an image.

11. Content & SM Tools - 6Content & SM Tools - 6
 PiqoraPiqora: User Generated Pins and visual marketing Pinterest: User Generated Pins and visual marketing Pinterest
tool.tool.
 ViraltagViraltag: Pinterest scheduling and Visual marketing: Pinterest scheduling and Visual marketing
analytics. Free trial.analytics. Free trial.
 AsanaAsana: Collaborative project management and teamwork: Collaborative project management and teamwork
productivity tool.productivity tool.
 RescueTimeRescueTime: Manage your time more effectively. Have: Manage your time more effectively. Have
analytics on your own time habits to better improve andanalytics on your own time habits to better improve and
tweak productivity in a multi-tasking environment.tweak productivity in a multi-tasking environment.
 Google Keyword PlannerGoogle Keyword Planner: Enter landing page and those of: Enter landing page and those of
your competitors to mine keywords.your competitors to mine keywords.
 UbersuggestUbersuggest: Free keyword suggester: Free keyword suggester

12. Content & SM Tools - 7Content & SM Tools - 7
 Google AnalyticsGoogle Analytics::
 ScreamingFrogScreamingFrog: website crawl-ability.Free desktop app.: website crawl-ability.Free desktop app.
 MentionMapMentionMap: A neat visual tools to see Twitter interactions: A neat visual tools to see Twitter interactions
of users.of users.
 SocialRankSocialRank: Follower analytics for Twitter & Instagram.: Follower analytics for Twitter & Instagram.
 MyTopTweetMyTopTweet: To get insight into your top 10 tweets.: To get insight into your top 10 tweets.
 TweepsMapTweepsMap: See where followers are in the World.: See where followers are in the World.
 Commun.ItCommun.It: Twitter Engagement and landing page tracker.: Twitter Engagement and landing page tracker.
 TwitonomyTwitonomy: A Twitter tool with a nice interface and good: A Twitter tool with a nice interface and good
real-time search feed by keyword.real-time search feed by keyword.
 RifleRifle: A really useful chrome extention to see more info on: A really useful chrome extention to see more info on
Twitter users. See their Klout score and much more.Twitter users. See their Klout score and much more.

13. Content & SM Tools - 7Content & SM Tools - 7
 CommaFeedCommaFeed: My favourite RSS.: My favourite RSS.
 SoovleSoovle: Keyword suggester by major search engine.: Keyword suggester by major search engine.
 TwelloTwello: An influencer finder and meta personal branding: An influencer finder and meta personal branding
page. Explore specific verticals with 3000+ categories.page. Explore specific verticals with 3000+ categories.
 LatergramLatergram: For Instagram post scheduling.: For Instagram post scheduling.
 KeyholeKeyhole: Is a Hashtag tracker and branding analytics: Is a Hashtag tracker and branding analytics
search.search.
 HashtrackingHashtracking: Is another Hashtag tracker.: Is another Hashtag tracker.
 OnlypultOnlypult: 7 day free trial, Instagram scheduler.: 7 day free trial, Instagram scheduler.
 Google TrendsGoogle Trends SciSci-Tech-Tech: See what’s trending in search.: See what’s trending in search.
 LitmusLitmus: Responsive Design Previews and Email Analytics.: Responsive Design Previews and Email Analytics.
 EmailonAcidEmailonAcid: Email Inbox Previewer, I prefer it to Litmus.: Email Inbox Previewer, I prefer it to Litmus.

14. Content & SM Tools - 8Content & SM Tools - 8
 KissmetricsKissmetrics: Web analytics that matter, beyond vanity: Web analytics that matter, beyond vanity
metrics.metrics.
 Scribe:Scribe: A content marketing SEO tool, pricey but worth it ifA content marketing SEO tool, pricey but worth it if
you have a budget.you have a budget.
 SurveyMonkeySurveyMonkey: My favorite online place to do surveys.: My favorite online place to do surveys.
 GliffyGliffy: Create flow-charts with ease.: Create flow-charts with ease.
 KwfinderKwfinder: Find keywords for SEO.: Find keywords for SEO.
 Layout: Instagram’s collages, 2-9 photos.Layout: Instagram’s collages, 2-9 photos.
 Awesome Screenshot:Awesome Screenshot: Mark up your screen shots withMark up your screen shots with
arrows, etc.arrows, etc.
 Advanced Google Search: tips.Advanced Google Search: tips.
 Learning Website: tips.Learning Website: tips.

15. Content & Misc. Tools - 9Content & Misc. Tools - 9
 Pixlee: Visual marketing and UGC campaign manager withPixlee: Visual marketing and UGC campaign manager with
influencer metrics.influencer metrics.
 Inbound Marketing Certification: Hubspot. Free.Inbound Marketing Certification: Hubspot. Free.
 Curious. Grow your skills with online video lessons.Curious. Grow your skills with online video lessons.

16.  Content Marketing
 Inbound Lead Gen
 Social Media Management
 Copywriting
 Blog articles
 PR / Guest Blogging
 Micro Video Content
 B2B Digital Marketing
Strategy
 B2B Lead Gen
 Ghostwriting
 Growth-hacking
 Website copy
 Landing Page Copy
 Futurism
 Social Media Trends
 New Apps
 New SaaS toosl
 Wearable Tech
 Augmented Reality
 Content Marketing
 Social Media Innovation
 Life-hacking
 Video Content & Video
Creation
Cell: (438)-932-2700
“Startup Content
Evangelist”
Email: wujishiu@gmail.com
I assist:
•Startups
•SmallBiz
•SaaS
•Retail SMBs
•Email Campaigns
•User Generated Content
Campaigns
•Millennial Campaigns
•Hashtag Campaigns
•Instagram & Pinterest
Campaigns
•Product Launch Campaigns
•PR and Guest Blogging
•Growth-Hacking Products &
Audiences
•Start-up & Entrepreneur
organization blog articles
•Everyone with Social Media
•Integrated Marketing