Mike Rohrmueller's ignite talk at the 2011 Global Ignite week - initiated by O'Reilly. The speech was given in Nuernberg, Germany on Feb. 10 2011. The presentation is about the problems static content-keeping - as in documents - will bring with the increasing complexity of information.

1. Documents kill
Context!
... so let‘s kill the Documents!
by Michael Rohrmueller
CEO PIXELMECHANICS.de
Nuernberg, Germany, 10.02.2011, #ignue

2. The Problem!
๏ Context starts off on
- 1 Page
- 1 email
- 1 bill
- 1 letter
(c)flickr: rwcitek

3. And soon it becomes this...
๏ a stack of papers...... or emails
๏ no consistency
๏ no relevance rating
๏ no context
(c)flickr: striatic

4. Imagine a case at court!
๏ You‘ve got a Claim!

5. Soon everybody wrote a
statement

6. It all relates to different
parts of the Claim!

7. Complexity reigns...!

8. And courts often don‘t
even allow electronic
devices....
... so a DMS won‘t help!

9. The same is the problem
with billing!
๏ YOU write a bill
๏ YOU send it by mail (or with a signature as
PDF)

10. ๏ your CLIENT has to put it into his financial
system
๏ your client‘s accountant will do it all
again.....
...NUTS!

11. ๏ and the TAX AUTHORITY will do it again
... TOTALLY NUTS!

12. so why did we kill....

13. ... it was the closest to a
solution!
๏ ADD, where it makes sense!
๏ bring all kinds of media TOGETHER!
๏ CENTRALIZE!

14. So we need to...
...FREE context from
PHYSICALISM!

15. So we need to...
.... RELATE not SEND!
(c)flickr: rwcitek

16. Understand!
(c)flickr: rwcitek
Context has no
boundaries!

17. Plattforms....
... who cares!

18. Context needs to be free of
all constraints!

19. Context is Data!
.... so Context needs
to be universally usable!
XML, APIs, Digital Billing
Data Standards...

20. Thank you!
MICHAEL ROHRMÜLLER
PIXELMECHANICS | Webproduktion
pixelmechanics.de
twitter.com/pixelmechanics
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... and on !