Marketing personalization, sometimes referred to as one-to-one marketing or customised marketing, is the process of using data to deliver a brand's message to particular prospects. In contrast to conventional marketing, which concentrated on creating a wide audience in order to draw a select group of clients, this tactic targets a smaller audience.

1. Marketing Personalization | Personalize.cc by 500apps
The technique of using data to communicate brand messaging to particular prospects is known as
marketing customization, also referred to as personalised marketing or one-to-one marketing. This
approach differs from conventional marketing, which put more emphasis on creating a wide
audience while attracting few consumers.