The practise of piqueing the attention of potential customers is referred to as marketing lead generation in order to improve future sales. In the sales operations of many businesses, it is a crucial phase. A lead is a prospective consumer who has shown interest in a business's products or services but may not yet be qualified to make a purchase.

1. Marketing Lead Generation | ConvertPath by 500apps
Marketing lead generation is the practise of piqueing the attention of potential customers in
order to improve future sales. It is a crucial stage in the sales processes of many companies.
A lead is a prospective client who has shown interest in a company's products or services
but may not yet be in a position to make a purchase.