Talking points for CI

1. Version 1 - April 2012
Author: Michael Passanante
THOMSON REUTERS CORTELLIS FOR COMPETITIVE INTELLIGENCE
EXTERNAL SLIDE DECK NOTES
SLIDE 1 – TITLE SLIDE
Use this document as a guide to help you prepare what you want to address with each slide
The OBJECTIVE defines the main point of presenting the slide
The KEY POINTS explain briefly what to cover on the slide
SLIDES 2-3
Objective
Set up challenges faced by prospects and propose that Cortellis for CI is the best tool for providing comprehensive
competitive intelligence coverage.
Key Points
When preparing to present this slide, you may want to consider the following points:
• Is your audience: BDL, Executive, Scientific, Investor, Consultant?
• Where they are in the Buying cycle?
• Their critical business issues:
• Value to the customer
• Of Thomson Reuters
• Cost, Productivity, Speed etc
• Sales Strategy
• Who supports and who opposes your message
SLIDE 4 – CORTELLIS FOR COMPETITIVE INTELLIGENCE
Objective
Provide a short overview of the types of data the product contains and the value proposition of obtaining this information from
one trusted source.
Key Points
• Cortellis for CI contains the essential information needed to conduct thorough competitive intelligence analyses
• It speeds up decision making because we make connections across content that provide context and insight. Trying to
‘Google’ what we offer would take too much time and would still not be as comprehensive. Their work is too important to
spend time patching together information when it’s expertly done in Cortellis for CI.

2. Version 1 - April 2012
Author: Michael Passanante
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SLIDES 5-6 – WHAT DO YOU NEED TO DO?
Objective
Communicate that Cortellis for CI is designed for serious professionals and describe the types of tasks that Cortellis for CI can
fulfill.
Key Points
• Cortellis for CI gives you the insights to accomplish your most critical competitive intelligence tasks
• Cortellis for CI is designed with the right mix of content and functionality to help customers spot opportunities
SLIDE 7 – UNMATCHED EXPERIENCE
Objective
Explain that Cortellis was created leveraging extensive customer feedback in response to changing industry trends and
technological capabilities to provide an all new user experience.
Key Points
• Cortellis provides a significantly easier experience for end-users
• Cortellis provides new insights by integrating our content so that new connections can be made and visual analyses can
be performed
SLIDE 8 – QUICKLY NARROW DOWN BROAD RESULT SETS...WEB INTERFACE
Objective
Emphasize the all new, intuitive web-based interface
Key Points
• Plain text searching goes through indexes and text to develop the most relevant search results across the entire
dataset
• Result sets now include term hit highlighting, full text searches, synonym resolution
• Flexible and customisable results display options
SLIDE 9 – QUICKLY NARROW DOWN BROAD RESULT SETS...FILTERING
Objective
Describe how the new filtering menu allows you to instantly refine results without entering complex queries or even leaving the
results screen.
Key Points
• Dozens of on-the-fly filtering options so you can narrow down search results like never before
• Available advanced searching for custom query development
• Improved deals searching includes value ranges, geography, highest status at deal start, and drugs with no deals to
assist with quickly identifying opportunities
• Patent searching includes patent expiry, ownership, type and exclusivity
• Clinical trials filters include recruitment status, outcomes, and adverse events among many others

3. Version 1 - April 2012
Author: Michael Passanante
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SLIDE 10 – QUICKLY NARROW DOWN BROAD RESULT SETS...EXPORTING
Objective
Communicate the flexible exporting options that make sharing data easier than ever
Key Points
• Export from any results screen
• The export wizard easily walks you through the process to select the content and format you want
• Quickly order and re-order columns to customize what you export
SLIDE 11 – QUICKLY NARROW DOWN BROAD RESULT SETS...ALERTS
Objective
Explain that Cortellis can keep you up to date with automatic, customized alerts
Key Points
• There are many options for receiving alerts related to queries and reports
• Select the level of information and delivery frequency of alerts
SLIDE 12 – QUICKLY NARROW DOWN BROAD RESULT SETS...HELP
Objective
Emphasize that we’ve made using Cortellis and getting the assistance you need very easy
Key Points
• IM session providing real-time on-line assistance (Exchange in English)
• Live Chat application within Cortellis provides secure, real-time client support from within the platform (24/5)
• Connect directly from your workstation to a technical support help desk agent
• Online resource library with tutorials and pre-recorded learning modules so you can get the most out what Cortellis
offers
SLIDES 13-16 – SUPERIOR ANALYTICS
Objective
Excite your prospects by introducing our powerful, visual analytics package they can use to derive new insights quickly from
the data.
Key Points
• Cortellis users will get the ability to launch an analysis from a results set
• They can select any indication, action or company in the filters set for the current search results
• The visualizations are powered by TIBCO Spotfire – a separate Spotfire license is not required by our customers to
access the analytics in Cortellis for CI
• There are multiple ways to visualize the data, manipulate how data is displayed, and export visualizations

4. Version 1 - April 2012
Author: Michael Passanante
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SLIDES 17-20 – TRUSTED CONTENT
Objective
Ensure that prospects understand the underlying value of our content. More than anything, the content creates the true value
behind product. Leverage slides in the appendix to illustrate specific reasons why our content is the best on the market.
Key Points
• The core information in Cortellis for CI is the same information that our customers have relied on for years – derived
from products like Thomson Reuters Pharma and Thomson Reuters Partnering
• Emphasize the scientific background of our editors and their ability to aggregate content from multiple sources to
provide context and insight that products based exclusively on technology (like web crawlers) can’t provide
• Explain that our content provides the best look into early stage drugs because of our comprehensive meeting
coverage and patent surveillance that other products can’t match
SLIDES 21-24 – FLEXIBLE ACCESS
Objective
Demonstrate that we understand how our customers work. That’s why we’ve made using and buying Cortellis flexible.
Key Points
• The web portal provides anytime, anywhere access
• The web portal is iPad compatible so they can use the product on the go
• Slide 24 is a chance to mention that you can customize package options to suit their needs and budget. We
understand that a one-size-fits-all product is not always the best solution and we want to work with our customers to
get them an optimal solution
SLIDE 25
Objective
Close out with a strong message that enumerates the key reasons why Cortellis should be their choice to fuel their
competitive intelligence needs. This is an exciting new product designed to meet the demands of today’s marketplace.
Key Points
• The new, intuitive user interface provides plain text searching and easy filtering to make getting the answers you want
fast and easy
• Powerful analytics make the data come alive and offers new ways to communicate your findings and make your case
• Thomson Reuters is renowned for its trusted pipeline content. We continue to enhance the quality and quantity of our
content to benefit our customers.
• We’ve designed Cortellis so our customers can use it anywhere, anytime.