MMC Group 02

1. New Leaf: An app
focused on building
conversations and providing
resources in BIPOC
Communities
Presented by Mentor Me
Collective’s Fall 2022 Cohort
Research and Design Group 02

2. Meet the Team
Esraa Mohamed Malik Mitchell
Michael Onwuchuruba
Sierra Watson
Sharvonne Sisco
Catina Sinches
Kierra Simmons

3. Ivory Hargrove
Thank You to MMC and to Our
Mentors
Tirelle Baron
Olamide Olayte
Terell Cobb

4. Project Overview
Research & Ideation
Characterized User
pain points, habits, and
potential
Define & Design
Defined product
features, Style Guide,
and Low-Fi wireframes
Prototyping & Testing
Performed rounds of
Usability Tests and
finalized product UI
01 02 03

5. INTRODUCTION
“Turn a new leaf”- To alter your behavior in a positive way. To start fresh,
change course and start anew.
In the 16th century, pages in books were referred to as leaves. So turning
over a new leaf meant that one was turning to a blank page. This idiom
has been used to signify a major change in behavior or a new stage in life.
New Leaf is focused on encouraging users to form positive
habits/practices, engage with educational materials, and build a
community of support.

6. Research & Ideation
01

7. Goal statement: Create an app that serves as a tool
for people of color to understand and engage with
resources that are available in the mental health &
wellness space.
Problem statement: How might we help users easily
access mental health and wellness resources?
Research methods:
Our Research Approach
❖ Competitive Audit
❖ User Surveys
❖ User Interviews
❖ Personas
❖ User Ideation

8. Competitive Audit

9. Competitive App Audit

10. ASK, SHARE & GATHER
User Interviews
Interviewed a total of
5+ users who have
experienced challenges
in navigating mental
health resources
Surveys
Obtained 24+
responses from users
who’ve expressed
interest in seeking
mental health
resources
Data
Obtained key insights
from interviews to
address barriers and
provide ways in
obtaining accessible
care

11. SURVEY RESULTS
Key user demographics
95% of users were Black/African
American with 41.7% between the
ages of 20-29
Most common issue experienced
The most common mental health issue
reported by 72.9% of users was anxiety
Mental health
resource explored
Counselling (75%) was the most
common resource explored by users and
group therapy (16.7%) was the least
commonly explored resource
Factors that prevent seeking help
“Anxiety about opening up to someone”
was the most reported factor (59.1%),
followed closely by “fear of being judged”
(35%), “finding someone to trust” (35%),
and being “unsure of where to turn” (35%)

12. KEY USER INSIGHTS
User Pain Points
Users express frustration finding the time
to set up appointments or being held
accountable, lengthy onboarding
process, and lack of culturally competent
information
Spirituality
Would love an app that
incorporates spiritual practices
like mediation or journaling
Personalized Care
Majority of users want affordable
and accessible care that is
tailored plans/treatments
Alternative Resources
Users prefer to have access to
resources through various media
forms (podcasts, social media
etc).
Counseling
Majority of users expressed
interests in accessible
counseling services

13. USER PERSONAS

14. Define & Design
02

15. Our Solutions
Diversified Resources
❖ Therapist Locator
❖ Emergency Services
❖ Educational
Resources
Self Assessment
❖ Optional
assessment and
reassessment
❖ Provides resources
based on User Input
Mood Journal
❖ Daily emotional
pulse-check
❖ Paired with journal
entries
❖ Mental Health
Timeline
Community Engagement
❖ Local events and
activities
❖ Discussion forums
❖ Self-care challenges

16. How Might We’s
❖ Preliminary sketches
on understanding how
we can potentially
meet certain needs in
a mental health app
for BIPOC users.

17. Rapid Ideation
❖ More low-fi iterations that
we used during our
wireframing process after
receiving our main survey
information.

18. User Flow Chart

19. Design Identity
Primary Logo Favicon
Secondary Logo
Color Palette Typography
Headers/Titles
Body Copy
Montserrat
Karla

20. Prototyping & Testing
03

21. Low-Fi Wireframes

22. Usability Testing
Researchers conducted usability
testing on an interactive low-fi
version of New Leaf with a group of
representative users to evaluate the
key features of the app.
Users responded positively to the
app’s distinguishing features such as
the mood check and audio/written
content. Users wished for clearer
wayfinding in the app.
These insights were delivered to the
design team in order to inform the
high-fi version of the app.

23. Low-Fi Iteration to Final Product
❖ Interactive
wireframe
❖ Established
User Flow
❖ Added identifiers
to navigation
❖ Added search
feature
❖ Removed Sleep
Schedule
❖ Established
Name & Tone
❖ Applied Style
Guide
❖ Ran additional
Usability tests
❖ Unclear
Navigation
❖ Sleep Schedule
Feature

24. Hi-Fi Prototype

25. Product Demo
Try New Leaf
Watch a demo of the app
here or click above to try
New Leaf for yourself!!

26. Next Steps
Research Design Takeaway
Usability Conduct Tertiary
Testing
Assess interaction
pitfalls
User pain points
often start with
interaction
Accessibility Assess product
accessibility
Assess color
accessibility
Emphasize the
importance of equity
for users
Content Collect library of
resources
Build out resource
tab and features
(Sleep Schedule)
Finding appropriate
& relatable content

27. THANK YOU FOR
YOUR TIME,
QUESTIONS?

28. CREDITS: This presentation template was
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