This document outlines assignments for a course on research, product proposals, and multimedia explorations related to artificial intelligence. It includes assignments to research topics like Russia's president commenting on the importance of leading in AI development, the US Department of Defense advocating for self-organizing drone swarms, and analyzing living organisms with AI. Other assignments involve naming an AI product, creating branding elements, designing a Twitter advertising campaign, and developing motion graphics and a promotional podcast intro for the product.
2. LEADING AI COUNTRY WILL BE
‘RULER OF THE WORLD,’ SAYS PUTIN
ASSIGNMENT I: RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
3. “COLOSSAL OPPORTUNITIES
AND THREATS THAT ARE
DIFFICULT TO PREDICT NOW”
ASSIGNMENT I:
RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
8. ASSIGNMENT II
NAMING PROCESS
▸ Artificial Intelligence
▸ Drone
▸ Predict
▸ War
▸ Lethal
▸ Autonomous
▸ Robots
▸ Revolution
▸ Gun
▸ Immediate
▸ Human
▸ Path
Autopathone
9. ASSIGNMENT II
BRAND CHARACTER DIAGRAM
Autopathone
Persona Purpose
LanguageTone
Sweet
Smile
Moment
Together
God
Heart Beating
Awake
Breathing
Forever
Kiss
Eyes
Time
Miss
Close
Dream
Treasure
10. ASSIGNMENT III
TWITTER CAMPAIGN – WORDS
▸ Emphasize urgency
▸ Offer percentage discounts
▸ Use the word “free”
▸ Avoid distracting hashtags
▸ Ask a question
https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html
11. ASSIGNMENT III
TWITTER CAMPAIGN – IMAGES
▸ No boring stock images
▸ Create reusable
templates
▸ Use bold colors
▸ Use illustrations
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
12. ASSIGNMENT III
TWITTER CAMPAIGN – HASHTAGS
▸ Get audience involved
▸ Encourage use of hashtag while
using product
▸ Incorporate pop culture
▸ Use existing trending hashtag
▸ Create a contest
https://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/
13. ASSIGNMENT III
OVERALL TWITTER
CAMPAIGN
▸ Humanize the experience
▸ Involve Audience
▸ Use info wisely
▸ Timely, relevant
▸ Influencers
http://www.adweek.com/digital/7-creative-twitter-campaigns/