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Relationship-based Fundraising for Community Development Organizations Michael J. Montgomery Montgomery Consulting, Inc., The Remington Group & Lawrence Technological University
Starting Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
How America funded services for low income populations 1620 - 1933 ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Deal started cultural change in how America funded services for low income ,[object Object],[object Object],[object Object],[object Object]
1960s War on Poverty accelerated change. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Tale of Two Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact: Cultural, Organizational and Financial ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two Hard Facts ,[object Object],[object Object],[object Object],[object Object]
Components of Fundraising Success for Groups Serving Low Income Populations Continuity of Fundraising Effort Seen as Good Value  for Biz  Supporters Attractive to  Clubs &  Congregations Compelling  to Individual  Supporters Logical Investment for Foundations Good  Stewardship Strong & “ Connected”  Board Fundraising  Success
Create a  Realistic  Fundraising Plan…. Based on understanding of why people & groups give   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentives for Voluntary Action (Giving)* * Derived from Clark & Wilson,  Administrative Science Quarterly  (1962). ,[object Object],[object Object],[object Object],[object Object]
The Board   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Board:  Bridge to Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuity of Effort  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stewardship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value proposition for sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsor  Work  as well as Fundraising Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clubs and Congregations ,[object Object],[object Object],[object Object],[object Object]
Individual Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small/Family Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising Plan/Program Board Giving  & “Getting” Secure 100% participation at substantial level (determined by individual circumstances).  Become “qualified” (credible) solicitors. ALL help fundraise in some appropriate way.  ID & Rate Prospects, Open Doors, Solicit (when appropriate) Board Upgrading ID 3 to 5 people you can realistically hope to recruit to Board. (Give $500+/year, Arrange gift from employer/foundation/group.  Solicit 3 to 5 others to also give.) Who/how/when to recruit?  Stewardship Assure systems to thank, receipt and  publicly  acknowledge donors in-place. Make sure programs & initiatives well-conducted, resources properly used/accounted for and reports timely. Continuity of Effort Adequate resources for continuing FR effort in-place. Initially, mostly allocation of Board and Leadership TIME with some funds.  Later, dedicated staff. Business Community ID sponsorship opportunities w/in organization.  ID 10 or more prospective business donors & sponsors. Prep sponsorship “package.” Reach out to prospects.  Educate on cause.  Expose to give/sponsorship opportunities & make the “ask.” Clubs and Congregations Work with Board to ID 3 to 5 clubs, societies or congregations that might support group.  Through “insiders” approach seeking opportunities to apply, present, preach or do whatever group asks those seeking its help to do. Individuals After giving, Board members solicit family and friends 1 on 1,  parlor meeting or via email/US Mal.  Those w/in community w/resources ID’d and solicited.  Renew (year 2), Upgrade (year 3)  Foundations  (Major) Research.  Find 3 to 5 viable prospects.  Use relationships (if available) to seek discussion of opportunities to collaborate.  If no relationship, approach via stated method. If invited, apply. Foundations (Small & Family) Via Board members and other friends, ID and approach 5 to 10 local small/family (low expectation) foundations seeking discussion.  After invitation to apply, follow process
Michael J. Montgomery ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Final Text For Affordable Housing Le[1]

  • 1. Relationship-based Fundraising for Community Development Organizations Michael J. Montgomery Montgomery Consulting, Inc., The Remington Group & Lawrence Technological University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Components of Fundraising Success for Groups Serving Low Income Populations Continuity of Fundraising Effort Seen as Good Value for Biz Supporters Attractive to Clubs & Congregations Compelling to Individual Supporters Logical Investment for Foundations Good Stewardship Strong & “ Connected” Board Fundraising Success
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Fundraising Plan/Program Board Giving & “Getting” Secure 100% participation at substantial level (determined by individual circumstances). Become “qualified” (credible) solicitors. ALL help fundraise in some appropriate way. ID & Rate Prospects, Open Doors, Solicit (when appropriate) Board Upgrading ID 3 to 5 people you can realistically hope to recruit to Board. (Give $500+/year, Arrange gift from employer/foundation/group. Solicit 3 to 5 others to also give.) Who/how/when to recruit? Stewardship Assure systems to thank, receipt and publicly acknowledge donors in-place. Make sure programs & initiatives well-conducted, resources properly used/accounted for and reports timely. Continuity of Effort Adequate resources for continuing FR effort in-place. Initially, mostly allocation of Board and Leadership TIME with some funds. Later, dedicated staff. Business Community ID sponsorship opportunities w/in organization. ID 10 or more prospective business donors & sponsors. Prep sponsorship “package.” Reach out to prospects. Educate on cause. Expose to give/sponsorship opportunities & make the “ask.” Clubs and Congregations Work with Board to ID 3 to 5 clubs, societies or congregations that might support group. Through “insiders” approach seeking opportunities to apply, present, preach or do whatever group asks those seeking its help to do. Individuals After giving, Board members solicit family and friends 1 on 1, parlor meeting or via email/US Mal. Those w/in community w/resources ID’d and solicited. Renew (year 2), Upgrade (year 3) Foundations (Major) Research. Find 3 to 5 viable prospects. Use relationships (if available) to seek discussion of opportunities to collaborate. If no relationship, approach via stated method. If invited, apply. Foundations (Small & Family) Via Board members and other friends, ID and approach 5 to 10 local small/family (low expectation) foundations seeking discussion. After invitation to apply, follow process
  • 24.