The document discusses a campaign to change the food offered at Cranford Community College. The campaign aims to change the taste, portion sizes, presentation, and prices of the school food. The target audience is primarily the students, as the document argues they are being overcharged and deserve better food options. Success will be measured by changes to the food prices, quality, and variety offered at the school. Posters and videos are proposed as techniques to persuade the school to implement these changes.

1. The main message Who are the target audience?
The aim of the campaign is to change the taste, portion The target audience are the school so ranging from KS3
meaning size and the way the food is presented. So we want to students to teachers. We want everyone even the teachers to
change the way the school has the food and the main focus is participate in this and stand up for themselves. The teachers
on changing the food price. We find the school food is a rip off and the students are getting ripped off and it’s not right at all.
and we want to persuade the school to change it, also to inform However the main target audience are school students as they
and engage the students of Cranford Community College to would participate in this more and teachers would probably be
help put a stop to it! more afraid as they could get sacked.
We have the right to not get ripped off,
We have the right to have decent food
We have the right to choose what we want to eat!
How can we measure the success? Techniques
The only way we can measure the success is if they change Poster- this would include a picture off negative school food,
the food prices, the food quality and the food price. This isn’t and text that would slightly mock the schools slogan ‘we have
going to be easy as the schools reputation could be put down the right to not get ripped off, we have the right to have decent
by this as we are going to have to confront them about how food and we have the right to choose what we want to eat!’
much we want the school to change the food; however the
school we obviously encounter the money cost of it and that Video- Would include negative aspects about the school dinner
might make a big change within the profit they make. and again would mock the school slogan. Also would include a
student getting ill after eating rubbish food. After that we put a
stop to it and put a smile on the students face.