TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016

TOWN OF BERTHOUD
BUSINESS DEVELOPMENT
STRATEGICPLAN
2016U

DRAFT iiTOWN OF BERTHOUD 2016 Business Development Strategic Plan
TABLE OF CONTENTS
BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
COMMUNITY ASSESSMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
MARKET ASSESSMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
TARGETED INDUSTRY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
IMPLEMENTATION PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . …………………………………………. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
BUSINESS DEVELOPMENT DEPARTMENT CONTACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
ACKNOWLEDGMENTS
The Town of Berthoud Business Development Office would like to thank the following people and organizations
for their contribution to this document:
• Michael Masciola, MM Solution LLC
• City of Fort Collins Economic Health Office
• TIP Strategies, Austin, Texas

DRAFT 1TOWN OF BERTHOUD 2016 Business Development Strategic Plan
INTRODUCTION
Berthoud is a community in transition. Transition in the sense that
with its enviable strategic location on the north Front Range it is
becoming a desirable location to live, work and do business. With
its quaint downtown and ample quality development opportunities
located along the I-25, U.S. 287 and SH 56 corridors, Berthoud is
becoming more attractive to people and businesses .
A business development strategic plan aims to address these and
other opportunities by taking a realistic look at where we are and
where we want to go. In essence, like the overall Strategic Plan, this
plan sets strategy as to how the Town will go about retaining and
attracting business development. New or expanded businesses are
necessary in order to increase sales and use tax collections, which
fund Town services. Maintaining and improving Berthoud’s quality of
life is central to these efforts.
This plan will take a holistic approach to business development
because we understand that business development is more than
just jobs and investment. It’s the means to fiscally sound government
and a quality of life that makes the community appealing. The plan
will conduct a (1) community and market assessment, looking at the
town’sassetsaswellasits strengthsandweaknesses, marketforces
and our competition (2) targeted industry analysis and then develop
an (3) implementation plan that positions Berthoud for the best
chance of achieving the goals identified in the plan.
Finally, business development requires the cooperation and
assistance of all the Berthoud staff and our many partners. Working
with all our partners to achieve the desired outcomes will ultimately
enhance Berthoud’s quality of life and continue to make it a desired
location to live, work and do business.
BACKGROUND

O
U
D
16
PREPARED FOR SUCCESS
Berthoud is prepared for success. For a number of years, the Berthoud Town Board and staff have been planning for a
future that recognizes the importance of being prepared to accommodate our existing and future development
opportunities while also being able to provide the services that our residents deserve and expect. A considerable
amount of thoughtful planning has gone into addressing our infrastructure and community needs. For example, our
treatment plants for water and wastewater, along with our collection and distribution systems (pipes), were upgraded
thereby increasing capacity and our ability to accommodate new development. Funding was received to add a center
turn lane and bike lanes to CR 17and a third southbound lane,beginning at SH 56, on I-25 (the“Berthoud Hill”). The Town
was also able to purchase and set aside 450+ acres of land for recreation and open space.
In addition, a number of plans have been updated or developed that address some aspect of Berthoud’s future
development potential. These plans include:
Recognizing that a considerable amount of work has gone into preparing the community for future development, this
Strategic Plan will take this work and our assets into account and develop a targeted economic development strategy
focusing on the retention and attraction of quality businesses. The targeted strategy includes three phases, Community
andMarketAssessment,TargetIndustryAnalysisandanImplementationPlan.
PLAN
Plan (2016)
Plan Update
(2014)
Plan (2016)
Space, Recreation
and Trails Master
Plan (2016)
20152016

DEVELOPMENT OPPORTUNITIES
Berthoud has over 2,000 acres and twenty sites that provide opportunities for all types of development. Sites range in
size from a few acres to the 1,600acre Wilson Ranch mixed use development. With its central location and easy access to
major arterials, there is a site that is suitable for just about any type of project.

BERTHOUD POPULATION, 1990–2014
5,000
4,000
3,000
S
WORKFORCE
Access to talent is one of the most critical factors in site location
decisions. During the 1990s Berthoud experienced fairly rapid growth
rates, outpacing both the county and state. From 2000 to 2010,
Berthoud’s population growth rates slowed significantly. From 2010 to
2014, according to the U .S Census, Berthoud grew by 13.75%, making it
the 101st most populated community in the state of Colorado.
As with most communities in the Denver Metro area, it’s important to look
beyond the community’s borders when taking into account the existing
and potential labor force. The Denver Metro area has a population of
3 million people and growing by the day . Its general population
characteristics includes a young, healthy, and highly educated workforce.
According to the 2014 Census, Colorado is the nation’s second most
highly educated workforce and Forbes ranks Colorado number one for
its labor supply .
COMMUNITYQUICKFACT YEAR
Source: U.S. Census Bureau, State Demography Office
Berthoud Larimer County Colorado
2010 Population 5,105 299,630 5,029,196
2014 Population 5,807 324,122 5,355,866
% Increase 13.75% 8.20% 6.5%
Median Age 42.6 35.5 36.4
Med H.H. Income $64,025 $58,626 $58,433
Per Capita Income $29,463 $30,740 $31,109
Below Poverty 9% 14% 13%
High School Graduates 97% 94% 90%
Bachelors Degree 35% 44% 37%
Graduate H .S . 91% 80% 75%
POPULATION
1990
1995
2000
2005
2010
2014

REGIONAL ECONOMY
Berthoud, located within 45 minutes of downtown Denver, is also
nestled within one of the most dynamic three-county regions of
the country. The community is physically located in both Larimer
and Weld Counties while it also borders Boulder County on the
south . This three-county region is known for its innovation,
entrepreneurship, agriculture, nationally ranked communities and
universities and federal research laboratories. The region also has
attracted some of the most recognizable businesses in the world
including Anadarko, Anheuser-Busch, Avago Technologies, Ball
Corp, Google Inc ., Hewlett-Packard, Intel, JBS USA, IBM Corp .,
Leprino, Microsoft, Noble Energy, OtterBox, State Farm Insurance,
Vestas and Woodward .
With a three-county 2014 population of just over 900,000, while at
the same time considered to be one of the fastest growing regions
in the state and U .S ., Berthoud’s central location provides its
businesses and residents with access to a significant labor supply
and employment opportunities.
LABOR SHED
within50 miles
45 MINUTES TO DIA
40 MINUTES TO CU
35 MINUTES TO SU
COUNTY
WELD
COUNTY
COUNTY COUNTY
GILPIN
COUNTY
CLEAR
CREEK
COUNTY
BROOMFIELDCOUNTY
ADAMS
COUNTY
DENVER
COUNTY
COUNTY
COUNTY
JEFFERSONCOUNTY
According to Esri and U .S. Census Bureau,
there are approximately 3.9 million people
residing within a 50-mile radius of Berthoud
providing the community and its businesses
with a labor supply that far exceeds a
community of its size . With Berthoud located
between I-25 and U .S. 287 and within 45
minutes of Denver, its location provides it
with an easy commute for most people living
on Colorado’s Front Range.

Overlap: Work and Live in Berthoud town
JOB GROWTH
According to Esri and U .S. Census Bureau,
the Berthoud Region (50 mile radius) has
outpaced both the state and U.S. It added
106,393 jobs from 2001 to 2015. This was
an increase of 21.3% or growth from
500,530 to 606,923 jobs. The booming oil
industry in the north and east of the
Berthoud Region has helped this growth.
The region also has a diverse economy
supporting job growth through offering
stability. Not one the 19 industries in the
region represents more than 13% of the
economy.
Colorado’s growth during the same period
was 12% from 2,201,427 to 2,465,404.
The total job gain was 263,977.
Nationally, job growth was 7.4% during
the 2001 and 2015 period. This
represented an increase from 129,637,685
to 139,286,250.
COMMUTING PATTERNS
According to TIP Strategies in their Labor Marker Profile prepared for the City of Fort Collins, in
2014, Larimer County was a net exporter of labor. About 7,000 more residents left the county for
work than commuted into the county, which indicates a mismatch between the skills residents
have and the jobs employers need filled.
In Berthoud, according to the U .S. Census, nearly 13 percent of the jobs (dark green) are held by
residents and 87 percent of the jobs are held by people who live outside the town . Considering
Berthoud’s labor force (light green) 8 percent work in Berthoud while 92 percent are employed
outside the community.
BERTHOUD COMMUTING PATTERNS, 2013
The primary consequences of this net exporter of jobs include a reduction
in daytime population and longer commuting distances, which have
implications on tax revenues, quality of life and the environment. Also, a
look at selected characteristics of commuters by type indicate that
commuters out of the community tend to have higher wages and are less
likely to work in the service sector than those that live and work in the
community.
2001 Jobs 2015 jobs Change % Change
Region 500,530 606,923 106,393 21.3%
State 2,201,427 2,465,404 263,977 12.0%
Nation 129,637,685 139,286,250 9,648,565 7.4%

EDUCATIONAL ATTAINMENT
Education is a critical factor considered by businesses and residents when making location decisions. Many businesses,
particularly in professional fields, seek locations where a higher than average share of the population has a bachelor’s
degree or higher. The presence of higher education institutions and college students also provides a competitive edge
to some communities. Residents like to know that there are continuing education opportunities available. Businesses
often require training for current employees and an existing pipeline of graduates to fill vacancies in the future. Berthoud
is fortunate to be within commuting distance of a number of higher education institutions including Aims Community
College (Aims CC), Colorado School of Mines, Colorado State University, Front Range Community College (FRCC),
Northern Colorado University and University of Colorado at Boulder.
Larimer County
The labor force of Larimer County is highly educated, with over 47 percent of the population attaining at least a bachelor’s
degree. Only 23 percent of this population has a high school diploma or less.
23%
6%
EDUCATIONAL ATTAINMENT
70%
60% 58%
50%
40%
30%
20%
10%
45% 45%
38%
33% 32% 34%
30%
22% 23%
18%
13%
9%
5%
0.6%
Berthoud Larimer Boulder Weld

STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
MARKET ASSESSMENT
STRENGTHS,WEAKNESSES,OPPORTUNITIESANDTHREATS(SWOT)
TheSWOTanalysisoftheassetsandopportunitiesinBerthoudwasbasedonthereviewofeconomicdemographics,other
SWOT analysis completed in Berthoud and other communities and organizations in the region, workforce characteristics
and interviews with local and regional commercial brokers.
Growing Population
Educated workforce
Berthoud elementary, middle and high school
Ample available land
Strategic location
Central location within Northern Colorado’s
innovation corridor
Central location to draw workers from three labor sheds
I-25 and US 287Corridors
Easy access to DIA
Perceived ease of navigation with permitting/planning
process
Rural quality of life
Proximity to Ft . Collins, Denver, Boulder
Access to outdoor recreation
Water policy
Located between CU and CSU with an excellent talent pool
Quaint downtown
Regional economic development cooperation
Relationship with Metro Denver EDC
Limited incentives for businesses
Shortage of available buildings for businesses
Finding dependable workers with appropriate skills
Located between Loveland and Longmont
Access to capital
OlderpopulationascomparedtoMetroDenverandState
Majority of residents work outside of Berthoud
Limited population base to attract employers
Lack of a physical incubator space
Lack of amenities that would appeal to young professionals
Fiber network is limited in its speed and distribution
ProximitytoCSUandCU
Plenty ofavailable land
Wilson Ranch and its location along I-25
I-25 corridor
US 287 Corridor
Local food and beverage culture
Downtown as a destination for all types of activity
Take advantage of our strategic central location
Higher education location for Aims CC
Ag Technology /innovation
Construct a rec/community center to attract and retain families
National, state and regional economy
Commercial growth occurring in surrounding communities
Lack of affordable housing
Higher education funding
Berthoud’s no growth reputation
Lack of available buildings/office space/creative space
Increasing school enrollment will require strong public and
private support
Older population may not want to invest in the community to
attract young families

INDUSTRY CONCENTRATIONS
Bubble charts show the industries in a region as measured by total employment size
(the bigger the bubble, the larger the industry in terms of employment), employment
growth (the further to the right on the graph, the more growth), and the location
quotient (the further up in the graph, the higher the location quotient (LQ).
Location quotient (LQ) illustrated vertically on the right is a valuable way of quantifying
how concentrated a particular industry, cluster, occupation, or demographic group
is in a region as compared to the nation. It can reveal what makes a particular region
“unique” in comparison to the national average.
The following guidelines are used to evaluate the LQ:
LQ > 1 indicates a significant employment concentration compared with the nation.
LQ = 1 indicates that the region’s employment concentration is equal to that of the nation.
LQ < 1 indicates that the region has less of an employment concentration compared with the nation.
The dotted red line on the graph represents the location quotient equal to 1.2 to easily identify the bubbles that are above
this demarcation.
As the graph above shows, the Berthoud region has a strong industry concentration (location quotient greater than 1.2) in
the following: Information, Agriculture, Food Manufacturing and Wholesale Goods. Professional, Science and Technical, Oil
and Gas, Healthcare Practitioners/Technical and Support, Retail also are higher in concentration that the US average.
Though Information has had negative growth (-12 percent) over the past 5 years, the industry in the Berthoud region still
has a location quotient advantage at 2.93. The 65 percent of the jobs in these categories are in these 8 industries.
When looking at the 2025 forecasts the sub-industries with significant location quotients are found in the Information
Technology, Bioscience, Advanced Agriculture And Technology, Beverage Production And Healthcare, Wellness and Science
Clusters.
BERTHOUD REGION INDUSTRYCONCENTRATIONS
Retail
Profess,Science
Healthcare
Finance
RealEstate
Occupational Employment Statistics 2010–2015 Total Job % Change
2015LocationQuotient

DRAFT
1
0
TOWN OF BERTHOUD 2016 Business Development Strategic Plan
INFORMATION TECHNOLOGY — Businesses providing custom
computer programming services, prepackaged software, computer
integrated systems design and other computer related services .
The cluster represents one of the strongest future growth industries
throughout the United States . This cluster tends to be very
entrepreneurial and is dominated by small businesses . It is important
to develop strategies for future growth and retention of this cluster .
The Information Technology/Software (IT/Software) industry cluster
consists of those companies involved in computer services, including
computer programming services, software development, data
processing, Internet service and computer facilities management . IT
Professionals may be found in all industries but this industry cluster
includes only those employees working for IT/Software companies
.
Berthoud Region Information Technology Cluster Executive Summary
19,408 3.84 $132,770
Jobs Concentration Earnings Per Job
Jobs increased by 3,523 over the
last 5 years. Projected to increase
by 2,099 over the next 5 years.
Regional job concentration is 3.84
times the national job
concentration.
Regional earnings per job are
$13,474 above the national
earnings per job of $119,296.
 3,523Jobs for the Berthoud Region Information Technology Cluster increased by in jobs from 2011-2016,
outpacing the Denver MSA with a 921 change.
 Jobs increased 22% outpacing the national growth rate of 0.9%. The Cluster is projected to increase by 3,523
(18.0%) by 2021
 Regional job concentration for the Berthoud Information Technology Cluster is 3.84 times the national job
concentration. In other words, there are 284% more jobs in this region than we would expect to find in the
average region.
 Cost of labor in the region is above average. The regional earnings per job for the Berthoud Information
Technology Cluster is $132.8K, which is $13.5K above the national average of $119.3K.

DRAFT
1
1
Berthoud Region Information Technology Cluster Change Summary
Region 2010 Jobs 2016 Jobs Change % Change 2016 Ave Earnings
● Berthoud Region 15,885 19,408 3,523 22% $132,770
●
Denver-Aurora-
Lakewood, CO
22,382 23,303 921 4% $139,744
● Colorado 42,355 43,122 767 2% $131,396
● United States 1,234,037 1,245,620 11,583 1% $119,296

DRAFT
1
2
BIOSCIENCE — The biosciences are a diverse group of industries and activities with a
common link — they apply knowledge of the way in which plants, animals, and humans
function. The sector spans different markets and includes manufacturing, services, and
research activities. By definition, the biosciences are a unique industry cluster and are
constantly changing to incorporate the latest research and scientific discoveries. The
biosciences industry sector is defined as including the following four subsectors: Agricultural
Feedstock & Chemicals, Drugs & Pharmaceuticals, Medical Devices & Equipment and
Research, Testing & Medical Laboratories. Research universities and numerous innovation
assets in the Berthoud region support the industry, as well as opportunities to bring together
academic, research, and bioscience companies. Bioscience has been a rapidly growing
industry sector that greatly outpaced national employment growth through the economic
expansion and into the recession.
Berthoud Region Bioscience Cluster Executive Summary
24,752 4.92 $98,128
Jobs increased by 6,145 over the last 5
years. Projected to increase by 3,431 over
the next 5 years.
times the national job concentration.
Regional earnings per job are $22,024
below the national earnings per job of
$120,152.
Jobs for the Berthoud Region Bioscience Cluster increased by 6,145 jobs (60%) from 2011-2016, outpacing the Denver
MSA and state growth rates of 33% and 36% respectively. The Cluster is projected to increase by 3,431 jobs (13.9%)
from 2016-2021, outpacing the national growth rate of 4.2%.
 the national job concentration. InRegional job concentration for the Berthoud Region Bioscience Cluster is 4.92 times
other words, there are 392% more jobs in this region than we would expect to find in the average region.
 Cost of labor in the region is below average. The regional earnings per in the Berthoud Region Bioscience Cluster is
$98.1K, which is $22.0 K below the national average of $120.2K.
Berthoud Region Bioscience Cluster Change Summary
● Berthoud Region 15,465 24,752 9,287 60% $98,128
● Denver-Aurora-Lakewood, CO 10,190 13,593 3,403 33% $102,041
● Colorado 30,854 42,022 11,168 36% $94,656
● United States 1,182,449 1,238,535 56,086 5% $120,152

ADVANCED AGRICULTURE AND TECHNOLOGY — The Berthoud
region is uniquely positioned with significant assets both in the innovation and design of
new technologies and the manufacturing and production of products and agriculture .
The region has diverse existing concentrations of Advanced Agriculture and Technology
firms in crop production, data storage, electronics manufacturing, fabricated metal
product manufacturing, and related research and development. Berthoud can continue to
build on its unique workforce, utility, and other assets with proper support, particularly in
niche sectors: Aerospace & Defense, Data Storage, Computers & Electronics, Energy
Components, and Agricultural Technology.
Berthoud Region Advanced Agriculture and Technology Cluster Executive Summary
17,597 1.71 $56,354
Jobs (2016) Concentration Earnings Per Job
Jobs increased by 4,590 over the last
5 years. Projected to increase by
3,431 over the next 5 years
times the national job concentration.
Regional earnings per job are $5,779
above the national earnings per job of
$50,575
 Jobs for the Berthoud Region Advanced Agriculture and Technology Cluster increased by 4,590 jobs (34.9%) from
2011-2016, outpacing the national growth rate of 8.5%. The Cluster is projected to increase by 3,431 jobs (13.9%)
from 2016-2021, outpacing the national growth rate of 10.6%.
 Regional job concentration for the Berthoud Region Advanced Agriculture and Technology Cluster is 1.71 times the
national job concentration. In other words, there are 71% more jobs in this region than we would expect to find in the
average region.
 Cost of labor in the region is below average. The regional earnings per job for the Berthoud Region Advanced
Agriculture and Technology Cluster is $56.3K, which is $5.7K below the national average of $50.5K.
Berthoud Region Advanced Agriculture and Technology Cluster Change Summary
● Berthoud Region 13,207 17,797 4,590 35% $56,252
● Colorado 45,497 55,107 9,610 21% $53,816
● United States 3,155,420 3,424,679 269,259 9% $50,575

BEVERAGE PRODUCTION — Companies in the beverage production cluster manufacture
malt beverages, wines, distilled liquors, bottled drinks, and ice products. The beverage
production cluster supports business activities in several other industry sectors including
agriculture, energy, and bioscience as similar production processes and raw materials are
used. Though not specifically included in this cluster, ancillary services such as bottle and
can manufacturing are readily available in the region. Facilities include Ball Corporation’s
Metal Beverage Packaging Division in Golden, Wild Goose Canning Systems in Boulder, and
the O-I glass manufacturing plant in Windsor. The Berthoud Region has strategic advantage
with a very high concentration of Breweries in the region.
 Jobs for the Berthoud Region Beverage Production Cluster (103%) from 2011-increased by 1,217 jobs
2016, outpacing the national growth rate of 36%. The Cluster is projected to increase by 1,507 jobs
(51%) from 2016-2021, outpacing the national growth rate of 6.4%.
 Regional job concentration for the Berthoud Region Beverage Production Cluster is 4.71 times the national
job concentration. In other words, there are 371% more jobs in this region than we would expect to find
in the average region.
 Cost of labor in the region is below average. The regional earnings per job for the Berthoud Region
Beverage Production Cluster is $77,370, which is $7K above the national average of $70,331.
Berthoud Region Beverage Production Cluster Change Summary
Berthoud Region Beverage Production Cluster Executive Summary
2,396
4.71 $77,370
Jobs increased by 1,217 over the last
5 years. Projected to increase by
1,507 over the next 5 years.
concentration.
…above the national earnings
per job of $70,331.
● Berthoud Region 1,179 2,396 1,217 103% $77,370
● Colorado 5,246 7,618 2,372 45% $76,226
● Denver-Aurora-Lakewood, CO 3,561 4,152 591 17% $84,496
● United States 167,170 226,799 59,629 36% $70,331

HEALTHCARE, WELLNESS AND SCIENCE — This cluster includes both direct and indirect
healthcare services. Direct healthcare services include care provided in hospitals, physicians’
offices, nursing homes, offices and clinics of a variety of other healthcare providers, and
various other outpatient and ambulatory care settings. Indirect related industries complement
and support the provision of medical and healthcare. These industry sectors include health
insurance carriers, pharmaceutical companies, medical equipment producers and
manufacturers, civilian and military medical education, biomedical research organizations,
residential care and social service providers, and a variety of related endeavors. The
Berthoud Region has strategic advantage in the Health Care Services, particularly Health
Practitioners, Hospitals, Medical and Diagnostic Laboratories and Psychiatric and Substance
Abuse Services.
Berthoud Region Health, Wellness and Science Cluster Executive Summary
74,654 1.01 $75,597
Jobs increased by over the17,580
last 5 years. Projected to increase
by 11,817 over the next 5 years.
concentration.
$9,771 above the national earnings
per job of $65,826.
 Jobs for the Berthoud Region Health, Wellness and Science Cluster increased by 17,580 jobs (31%) from 2011-2016,
outpacing the national growth rate of 16.0%. The Cluster is projected to increase by 11,817 jobs (15.8%) from 2016-
2021, outpacing the national growth rate of 10.9%.
 Regional job concentration for the Berthoud Region Health, Wellness and Science Cluster is 1.01 times the national
job concentration. In other words, there are 1% more jobs in this region than we would expect to find in the average
region.
 Cost of labor in the region is above average. The regional earnings per job for Healthcare Cluster is $75.6K, which is
$9.8K above the national average of $65.8K.
Berthoud Region Health, Wellness and Science Cluster Change Summary
Region 2010 Jobs 2016 Jobs Change % Change 2016 Average Earnings
● Berthoud Region 57,074 74,654 17,580 31% $75,597
● Colorado 232,582 284,742 52,160 22% $66,805
● United States 15,692,355 18,157,930 2,465,575 16% $65,826

INFRASTRUCTURE(PRODUCTDEVELOPMENT)
Adequate public infrastructure is essential to retaining and attracting business and ultimately to the overall economy .
GOAL
Advocateandsupporttheexpansionofpublicinfrastructurethatbusinessesneedto
grow and expand in the community
STRATEGIES
Continue to actively support the expansion of I-25 Coalition by participating on the I-25 Coalition and the efforts
oftheNorthFrontRangeMetropolitan PlanningOrganization (NFRMPO)
Continue to be actively engaged in the 287 Corridor meetings
Emphasize the importance of high-speed broadband service
• Promote the development of reliable, high-speed Internet services throughout the community
Explore the possibility of utilizing special districts to facilitate development in certain areas of the community
Promote the arts and culture activities that attract entrepreneurs. Explore the possibility of forming
a creative district
OUTCOMES
Encourage the collaboration among Town departments
Encourage the development of the business district and commercial corridors through private
infrastructure investment
METRICS
With Berthoud Planning and Engineering Departments, review the infrastructure plans in the
commercial, office and industrial areas and identify anyinadequacies. Create an implementation
plantoaddress deficiencies
IMPLEMENTATIONPLAN

BUSINESS RETENTION
It is generally accepted that at least 80 percent of all new jobs created in any community are generated by
businesses already located in the community. In addition, the cost of retaining a customer in one’s community
is far less than the cost of attracting a new customer located elsewhere . With the competition for new jobs and
investment fierce among states and communities, it is extremely important for the community to be supportive
of its existing businesses. One way to accomplish this is to design and implement, a structured, systematic and
sustainable business retention program.
GOAL
Support the retention and expansion of existing businesses
STRATEGIES
Advocate for a positive business climate locally and statewide. With the Economic Development Council of
Colorado (EDCC), the Colorado Municipal League (CML), and Upstate Colorado monitor state legislation and
takeaction whennecessarytomaintainapositivebusinessclimate
Ensure that Berthoud’s policies, land use regulations and other activities consider the impact on business
development activity in the community
Ensure a timely and predictable permitting process
Serve as the ombudsperson for Berthoud businesses bringing their plans and concerns to the Town
Ensure that Berthoud businesses are aware of the resources and programs available to assist them through
such organizations as the Northern Colorado Manufacturing Partnership, Office of Economic Development and
InternationalTrade(OEDIT),UpstateColorado,SmallBusinessDevelopmentCenter(SBDC),Ionosphere(RMI),
FrontRangeandAimsCollegesandManufacturersEdge
OUTCOMES
Encourage a business-friendly environment that retains and expands business jobs and investment
METRICS
Continue to explore establishing the Berthoud Enterprise Fund
PartnerwithregionalentitiessuchasUpstateColorado,OEDIT,LarimerandWeldCountyWorkforceCenterson
businessretentionefforts
Work to ensure that every business in Berthoud is aware of the Enterprise Zones (EZ) incentives
Communicate and meet with existing businesses on a regular basis to inform them of opportunities and to learn
ofexpansionplansorconcernstheymayhave
• Continue to host quarterly businessbreakfasts
• Meet with individual primary employers on a weekly basis
• Continue to publish and distribute the bimonthly newsletter
• Developandadministeranannualemployersatisfactionsurvey
Conductexitinterviews withbusinesses thatcloseorleave Berthoudtolearnofanycommonissuesorconcerns

METRICS Increase economic activity through innovation and entrepreneurship
• Encourage business startup activity by hosting events, speakers and networking opportunities
• Include a regular column in the bimonthly newsletter on entrepreneurship
• Leverage existing resources to promote and encourage entrepreneurship such as SBDC, RMI, and Galvanize
BUSINESS ATTRACTION
A business attraction program complements an economic development strategy by working to attract new business
and jobs, and needed goods and services.
GOAL
Attractbusinessesandjobsthatcomplementtheavailablehumantalentandthat
havefacilityneedsthatmatchcurrentbuiltenvironmentopportunities.
STRATEGIES
Recruit and secure new businesses, in priority locations, that are a good fit for Berthoud
• Maintain and enhance relationships with land owners and the development community to encourage
Berthoud development that’s reflective of the Town’s goals and policies
• Maintain a current listing of development opportunities in the community
• Establish the Town’s website as the economic development marketing and information tool . Use the
website as the town’s primary portal for economic development
▸ Regularly monitor and update the website to ensure that the data and information presents the
advantages of a Berthoud location particularly for each of the targeted industries
▸ Develop digital ambassadors to assist in promoting Berthoud
▸ Utilize tech advances to identify “anonymous” website visitors
▸ Collect testimonials from local businesses, placing the testimonials on the Berthoud website
▸ Produce short videos that market development opportunities
• Support diversification of the employment base by focusing on Berthoud’s targeted industries of
advancedmanufacturing,medical,agribusiness,researchanddevelopmentandinsuranceservices
▸ Actively participate in the Advance Manufacturing, Healthcare and creative industry clusters in
partnership with OEDIT and Northern Colorado communities and organizations
• Communicate Berthoud’s assets and development opportunities to national site location influencers
▸Attendtheconferences ofnational associations suchasSiteSelectorsGuild,CoreNetandIndustrial
Asset Management Council (IAMC)
▸ Attend National Center for Atmospheric Research (NCAR) Quarterly Business Breakfasts and
Colorado Real Estate Journal (CREJ) bimonthly industry breakfasts
▸ Meet with Denver Metro commercial brokers quarterly

STRATEGIES Use social media and other media outlets to communicate news stories to targeted audiences
Host an annual real estate tour of Berthoud for commercial brokers
Support and participate in Metro Denver Economic Development Corporation’s (Metro Denver EDC) annual
site selectors conference and similar Northern Colorado Economic Alliance (NCEA) and Upstate Colorado
hostingevents
Support and participate in Metro Denver EDC, NCEA, Upstate Colorado or OEDIT out of state
marketingactivities
Evaluate the benefits of forming a creative industry and/or innovation district with the goal of encouraging
entrepreneurial activities in the community
OUTCOMES
New businesses and new jobs that can be filled locally
New businesses and jobs that are sustainable in the local environment
METRICS
Number of contacts
Number of new businesses
Employment growth
EDUCATION AND WORKFORCE
GOAL
Align education and training with our target industry needs
STRATEGIES
Participate on the Larimer County Workforce Development Board (WDB) . Promote the services of the WDB to
Berthoud businesses
Support the work of the Northern Colorado Manufacturing Partnership
• Career Days
• Factorytours
Include a regular column in the Berthoud business bimonthly newsletter on workforce programs
OUTCOMES
Quantified database of human talent
Talent pool that reflects the jobs in need of employees regionally
METRICS
Number of workforce related articles printed in the newspaper, and available online
Job fairs for Berthoud residents
Career fairs at the high school level
Training classes that are offered annually in Berthoud

CONTACT US FOR MORE INFORMATION
TOWN OF BERTHOUD
BUSINESS DEVELOPMENT DEPARTMENT
328 Massachusetts Ave .
Berthoud, CO 80513
970.532.2643

TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016

Ähnlich wie TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016 (20)

Mehr von Michael Masciola

Mehr von Michael Masciola (7)

TOWN OF BERTHOUD BUSINESS DEVELOPMENT STRATEGIC PLAN 2016