Essential elements that pitch decks must have in one for or another. Must add industry and domain elements, but these are a few critical elements. mikeklein2010.wordpress.com

1. PITCH DECK
build a better

2. disclaimer: this slide deck is intended to provide best practices
for pitching your business as entrepreneurs. these tactics are an
aggregate of feedback from local investors and business leaders,
as well as research from leading online entrepreneurial sources. it
does not reflect specific requirements of the arizona commerce
authority’s innovation challenge grant competition. a small note
of thanks to the arizona entrepreneurs and start-up supporters
whose pictures are included on these slides.

3. PITCH
elevator
noah kagan, founder, okdork

4. THINGS TO COVER
business name
what you do, not who you are
current traction
key presentation takeaways

5. PROBLEM
the
eric miller, principal, padt inc.

6. THINGS TO COVER
describe your ideal customer
problem validation data
personalize the problem
quantify where appropriate

7. SOLUTION
your
alisa lyons, co-founder, sloan-lyons public affairs

8. include imagery where appropriate
avoid technical specifications
identify any intellectual property
THINGS TO COVER
overview of product or service
your value proposition & key benefits
demonstrate customer willingness to pay

9. MODEL
business
liesl harder kielp, founder, aguasac

10. THINGS TO COVER
how does the company make money
pricing & revenue model
cost structure
three-to-five year financial pro forma
what is your exit strategy

11. MARKET
the
hart shafer, founder, theraspecs

12. opportunities for expansion
demonstrate credible market research
graphs & charts are a plus
THINGS TO COVER
overall market size
tiered breakdown of market penetration

13. STRATEGY
your
kirk johnson, founder, sounds academy

14. THINGS TO COVER
address market risk
marketing channels
include any customer traction to date
go-to-market strategy
how you will reach your customers

15. COMPETITION
the
scott mcintosh, co-founder, mac6

16. THINGS TO COVER
charts & visuals make it simple
your competitive advantage
top three to five competitors
similarities & key differences

17. TEAM
the
jill hamblen and marlene seitz, triarc architecture

18. THINGS TO COVER
your advisory board
list the company leadership
include cumulative skills & experience
your plan to address any skills gaps
what makes you the right team?

19. ASK
your

20. additional needs from the audience
any funding (equity or other) you are seeking
allocation strategy for capital
summarize key points
include contact information
THINGS TO COVER

21. DETAILS
final
charlie popeck, co-founder, green ideas

22. powerful visuals leave a lasting impression
be consistent – themes, fonts, colors
avoid stock templates & animations
include logo, website, & social media info
THINGS TO COVER

23. MORE RESOURCES
Free pitch deck templates:
• http://nextviewventures.com/blog/free-startup-pitch-decks-template/
• https://www.crowdfunder.com/resources/templates/Investor%20Pitch%20Deck
%20Template.ppt
• http://reidhoffman.org/linkedin-pitch-to-greylock/
Additional pitch tips:
• http://www.entrepreneurship.org/emed/ten-tips-for-making-a-good-pitch-to-
investors.aspx
• http://thenextweb.com/entrepreneur/2011/10/29/dave-mcclures-10-tips-for-the-
perfect-investment-pitch/

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