Dr. Michael Klaas

Winterthur Area, Switzerland Switzerland

Lecturer for Digital Marketing at Zurich University of Applied Sciences

Advertising / Marketing / PR

Experience in topics related to social media in b2b, design thinking, business innovation, business process management, IT strategy development, and IT architecture management. My goals are: Integration of social media as essential part of the internal and external communication (this is where I get my excitement) Support my team to be the best in the branch (this is where I get my enthusiasm) Combining my daily work with my work as teacher for design thinking projects at the University of Sankt Gallen (this is where I get my inspiration) Specialties: - social media in B2B (strategy setup, implementation, operation) - design thinking, innovation management - business engineering, proc...