Career Development Advice from Berkeley College Online.

1. Job Hunting in 2014
Land an Interview, Impress, and get the Job!
Michael Iris
Director of Career Services
Berkeley College Online

2. Welcome to the
American Job Market
• 8 Million Employers in the United States
• 140 Million Americans on their Payroll
• Every Year 3 Million people begin their job search
• First Time Jobs & Replacement Jobs

3. Competition is Fierce!
• But don’t worry! Most Job hunters are not very
organized or prepared. They are not much of a
threat.
• Most use hit or miss approach, posting résumés
online and filling out dozens of job applications.
• This works but you can do better!
• Only unemployment number you should
care about is your own!

4. How Jobs are Created
• Growth: Job openings created through new business
start-ups or business expansion. Growth accounts for
32% of all job openings.
• Replacement: Job openings to replace people who
left their jobs due to promotion, job change,
retirement, illness, or death. Replacement accounts
for 68% of all job openings.

5. 3 Things Hiring Managers
Want to Know About You!
• Show you can learn the Job Quickly.
• Do some research and find out what the duties and
requirements are before you interview.
• Show that you will do the work.
• Provide examples and past experiences proving you
have the skills needed to get the job done.
• Show that you are cooperative.
• Hiring managers try very hard to weed out difficult or
unfriendly people. Have a positive attitude and
demonstrate strong people skills!

6. Professional Résumé Writing
• Online Career Services resources and staff can help
you with this!
• Under 10 Years of experience? Keep it to one page!
• Short and to the point is key!
• Résumés are skimmed not read fully.
• Proofread Proofread Proofread!

7. MICHAEL IRIS
13 Donna Lane, Flanders, NJ 07836 | 973.479.0606 | Michael.Iris@gmail.com
HIGHER EDUCATION MANAGEMENT PROFESSIONAL
- CORE LEADERSHIP QUALIFICATIONS -
• Student Engagement • Social Media Marketing • Problem Solving • Web Design
• Alumni Relations • Public Speaking • Career Development • Digital Marketing
PROFESSIONAL EXPERIENCE
Director of Career Services 2011 – Present
Centenary College, Hackettstown NJ
Responsible for overall operations and staffing of technology focused Career Center. Provide first-rate
career and professional development services on site and online to students and alumni.
• Develop and conduct educational programing and workshops on career development
• Maintain relationships with employers and recruiters to secure employment opportunities
• Provide individual and group training on Online Networking to students, staff, and alumni
• Develop budget that meets both strategic institutional needs as well as students’
• Maintain department website, social media outreach efforts and web-based resources
Adjunct Instructor, Business Department 2010 – Present
Social Media Marketing Manager 2009 – 2011
Berkeley College, Paramus NJ
Promoted Berkeley’s marketing and undergraduate enrollment objectives via social media. Responsible
for overall brand image and message on social media sites that include Facebook, Twitter, YouTube,
LinkedIn, Foursquare, and others.
• Launched and maintained social networks with over 12,000 users on 8 campuses
• Generated an average 44% conversion rate from leads to applicants
• Promoted college events and managed content for social media sites
• Custom designed HTML pages using Adobe Dreamweaver and Photoshop
• Monitored blogs and open forums addressing and correcting mis-information
• Provided Social Media training and group presentations on monthly basis
Graduate Assistant, College of Education 2007 – 2009
Kean University, Union NJ
Graduate Assistantship position designed to provide support to students and faculty associated with the
Transition to Teaching Grant with the Newark Public School District.
• Assisted students with application and admission process to program
• Coordinated logistics for project meetings and student interviews
• Assisted with grant proposals, research and evaluation report writing
Marketing Assistant / Photographer 2004 – 2007
Centenary College, Hackettstown NJ
Position provided assistance and design services to the Director of Publications, which is responsible for
oversight of all campus publications and photography needs.
• Graphic Design of print advertising, mailings, posters, newsletters, billboards
• Coordinated and managed multiple projects - deadline oriented
PRESENTATIONS
National DECA Conference, Social Media Marketing, Washington DC 2010
NYSFAAA, Social Media and Student Engagement, Columbia University, New York, NY 2009
EDUCATION
M.S. Graphic Communications Technology Management 2009
Kean University, Union NJ
B.S. Business Administration: Marketing and Management 2007
Centenary College, Hackettstown NJ
Résumé & Cover Letter
MICHAEL IRIS
13 Donna Lane, Flanders, NJ 07836 | 973.479.0606 | Michael.Iris@gmail.com
July 25, 2012
Mr. Mark Schnurman
Centenary College
VP Career Services
44 Rifle Camp Road
Woodland Park, NJ 07424
Re: Senior Director Career Services
Dear Mr. Schnurman,
I am writing to you regarding the Senior Director of Career Services position you have open within your
institution. I have a unique mix of work experience in enrollment, student services, marketing, and
graphic communications in higher education qualifying me as an ideal candidate.
Currently I am the Director of Career Services at Centenary College in Hackettstown New Jersey. I took
over a department that did not have a director for over a year and rebranded Career Services on campus.
We established a new technology focused Career Center with the aim of modernizing the Career Services
process preparing our students and alumni to be as competitive as possible in this neutral economy. The
following are some of my recent accomplishments:
· Reestablished employer connections by hosting three on-campus Career Fairs for the 2011-2012
academic year with over 85 employers.
· Reached out to alumni providing Career Development services and workshops on site and online
via webinars covering networking advice, online job-hunting, and LinkedIn Profiles.
· Conducted placement surveys for the classes of 2005-2010 obtaining recent occupation data.
· Partnered with regional groups and associations increasing visibility among employers as well as
a 130% increase in job postings on Centenary website.
I believe my educational background, career center management, as well as my work in educating and
advising students have prepared me well for this position. The opportunity to work with your college
would be a real asset and I would appreciate your serious consideration of my qualifications.
Please visit my LinkedIn profile (http:/ / www.linkedin.com/ in/ michaeliris) and my Twitter profile
(http:/ / www.twitter.com/ Mike_Iris) to learn more about my thoughts and views on higher education
marketing and management.
Thank you for your time, and I look forward to hearing from you.
Sincerely,

8. 13 Proven Ways to get a
Job Interview
• Ask your friends and relatives if they could help you get a
job interview where they work.
• Twitter or email your friends.
• Connect with Connectors. (People who know everyone)
• Facebook and LinkedIn
• Check websites of your favorite companies
• Answer some help-wanted ads.

9. 13 Proven Ways to get a
Job Interview
• Send a letter and ask for a job interview.
• Call the hiring manager and ask for a job interview.
• Look for “Now Hiring” signs.
• Volunteer!
• Attend a Career Fair.
• Sign up with a Temp Agency.
• Visit Career Services!

10. Recommendations
• Find 3 or 4 people who will give you a “positive
recommendation”
• Always ask before using someone's name as a
reference
• Keep them up to date so they remember who you
are and how long you have known each other
• Never list references on your résumé

11. Professional References
Mr. Michael Iris
Director of Career Services
Berkeley College
MKI@BerkeleyCollege.edu
973-405-2111 Ext. 6406
Direct Supervisor at Berkeley College

12. Always Dress to Impress!
• Get a good nights sleep, use eye drops
• Exercise excellent hygiene, fix the hair
• Avoid strong perfumes or colognes
• Check your clothes, excessive jewelry
• Empty your pockets, excessive piercings
• Smile and show enthusiasm!

13. Ace your Job Interview
• Remember the 3 answers all Hiring Managers are
looking for from an interview:
1. Can you do the job?
2. Will you do the work?
3. Are you cooperative?
• All interviews are different and each manager has
their own style however reviewing common
questions before the interview can help.

14. Business Cards

15. After the Interview
• Send a Thank You Note. Yes do it! ASAP
• Less then half who interview actually do this.
• Mail or email the message
• Don’t want the Job? Send a note thanking them for
their time. NEVER BURN ANY BRIDGES!
• Wait a week or the amount of time indicated during
interview and call to see if a decision has been made.

16. Social Networking
• Think Before you Post on Facebook & Twitter
• Adjust Privacy Settings – Turn Public Facebook Off
• Monitor your Google Search Results
• Get on LinkedIn!

17. Your Google Search

19. LinkedIn & HR

22. The Takeaway…
• Monitor your Google Search – “Michael Iris”
• Create a LinkedIn Profile
• Update & Maintain Privacy Settings
• Facebook, Twitter, LinkedIn, Instagram,
Pinterest, Google+, Foursquare, Vine
• Remove “Mystery People” from Social Media Sites
• Get a Business Card – Vista Print
• Work with Career Services

24. Working with Career Services
• Contact your Career Counselor
• Over 30 in New York and New Jersey here for you!
• Access Career Zone – Online Job Database
• Updated Weekly – Opportunities in NY and NJ
• Outside of NY & NJ? Work with Career Counselor
• Apply for positions via Career Zone then follow up
with your Counselor to follow up with
Employer/Berkeley Business Developer

25. Job Hunting in 2014
Land an Interview, Impress, and get the Job!
Michael Iris
Director of Career Services
Berkeley College Online
MKI@BerkeleyCollege.edu
973-405-2111 Ext. 6406