Web Analytics - how it works and what you need to know about the legal stuff. Germany has on of the most strictly rulesets regarding data privacy in the whole world. This presentation gives a quick overview about it. I made this presentation for a job interview. It may not be very helpful to learn something about Web Analtytics without my explanations. Although I shared it for design reasons. Iff you need to create a presentation about web analtytics you can use this one to inspire yourself. Please apologize any language mistakes since english is not my first language. Feel free to point out my mistakes so I can improve my english and this presentation. Thank You.

1. Web Analytics
In 5 Minutes Or Less

2. Agenda
The Reason For Web Analytics
Data Collection
Legal Aspects
1
2
3

3. You Can't Manage
What You Don't
Measure
– Peter Drucker

4. Data Collection
Tag
User
Tag
www
Webserver Web Analyst
Tracking Server
1
2
3
4
This is a visualization of the Page-Tagging-Concept. It’s the most used concept at the moment.

5. visitors are anonymized
Their IP adresses are
shortened
visitors are informed
about the usage of
Web Analyitcs software
i
visitors can contradict
with the data collection
IP
Three Conditions
to use your Web Analytics System in a legal way
this rule set is valid for Germany (guidelines of ”Düsseldorfer Kreis”).
When data is stored at a third party a contract about data processing is obligatory.

6. of all german websites
violate these laws.
Source: „Datenschutzbarometer“ from XAMIT (a german study from 2013).
The Independent Centre Of Data Privacy Bavaria (DE) reach a comparable outcome.

7. ?
Questions?
?
?
© a presentation by Michael Halder