1. A guide to selling your home with
MICHAEL GUDGEON
michael.gudgeon@raywhite.com
0419 495 494

2. The Company
Ray White Real Estate Byron Bay is the town’s longest established Real Estate agency. Principal, David
Gordon, is a fourth generation Real Estate agent and Byron Bay’s longest serving agent, with over 24 years’
experience.
We pride ourselves on our reputation for professionalism, integrity, expertise and most importantly,
delivering successful outcomes for our clients.
We have a strong commitment to providing the best possible results for our customers, whether buying or
selling. We achieve this through our focus on people and building meaningful relationships where we really
listen to our customers’ needs and desires.
Your Agent Michael Gudgeon
I’ve been fortunate enough to have lived in the area for about 30 years so I know it inside out. I think that
knowing the area is as important as understanding the market intimately.
I have worked in real estate for 14 years and been lucky enough to have received numerous awards which
have ranked me at the top of the state in sales.
Training has been important to me and I think it’s essential to keep up with the latest ideas in the industry. It
keeps you fresh and enthusiastic.
I enjoy discovering new property, meeting and looking after people. Buying and selling homes is such a big
decision in people’s lives, it’s a privilege to be a part of the process, along with highly rewarding to see
people achieve their dreams.
Experience , negotiation skills and a commitment to professional and caring service are key ingredients in
being successful in real estate. I like to think I bring these attributes to the table.
On the home front, I’ve been married since 1992 to Martine and we have three girls aged 6, 11 and 13 so life
is pretty busy. My brother and sister live here as well so it’s wonderful to have a family network close by. I
think my kids are lucky to grow up in such a great environment and community and they feel the same way.
Real Estate is a very personal business.
“ I listen to my clients so I can understand and respect their individual needs. I guarantee that I will work hard
for my clients.”

3. About Us
At Ray White Real Estate Byron Bay, our greatest reward is our many loyal customers who put their trust in
us time after time to sell their properties. Our continual focus is on achieving the best possible results that
we can, for them.
We have been consistently recognised for our achievements, both regionally and nationally. As part of the
Ray White network, we benefit from the backing and experience of Australasia's most successful real estate
business, with close to 1,000 individual offices. Last year, the Ray White family sold over $25 billion worth of
property.
Ray White Real Estate Byron Bay is a family owned business well regarded for an impeccable level of service,
experienced and dedicated staff and commitment to training and support. When you choose Ray White, you
are choosing more than 100 years of experience and a name you can trust.
Contact Details
Michael Gudgeon
Ray White Real Estate Byron Bay
15 Fletcher Street
Byron Bay NSW 2481
Mobile: 0419 495 494
Office: (02) 6685 6222
Email: michael.gudgeon@raywhite.com
Internet: rwbyronbay.com

4. Testimonials
There is no better endorsement for us than the many thank you letters we receive from satisfied customers every day.
“We recently dealt with Michael Gudgeon to purchase our home in
Coorabell. My wife and I always found Michael to be very open and
honest about the property and he went out of his way to ensure we
were fully informed about all the key property details ensuring no
surprises.
We needed to return to the property several times to check some
details and Michael always made himself available for the visit.
Michael even made himself available during his annual leave to service
our requirements over the telephone. The exchange and follow on
settlement went off without a hitch and the whole process was as stress
free as it could be.
We have been in the home for two months now and are very happy
with the purchase. The kids really love the place.
Even the new chooks are laying well already!
Next the vege patch.”
Anthony Stante
“Michael was engaged by us to sell our property at The Channon under
unusual circumstances that required tact, understanding and a
concentration to detail. Michael demonstrated these traits to the
very highest professional degree possible. Through his many contacts with us over the course of the sale, leading up to
the auction which was conducted to our thorough satisfaction and best possible outcome, Michael was in every way
possible the consummate professional who had our best interest at heart.
Michael made the selling of our property an enjoyable experience even given some of the challenging circumstances
that had to be negotiated.
We would be very happy to refer any buyer or seller to Michael as we can assure them that they would be getting
the very best of professional service.”
Dr Chris Summers
“We met Michael Gudgeon when he represented us in the sale of our property in Clunes, NSW. At that time, he held
the position of Property Consultant with Elders Real Estate, Byron Street, Bangalow.
We found Michael to have a very positive and optimistic approach to his work, a valuable asset in circumstances of a
slow property market, low attendance at open house, and a challenging auction process. Michael maintained this
attitude throughout the entire sale process and through his tenacity achieve the sale of the property.
In our dealings with Michael, we found him to be respectful of our wishes, honest in his feedback, professional in his
attitudes, and always available to us. We appreciated the opportunity to contribute to the sales advertisement
campaign for our property we would assess the overall quality of the communication we received from both Michael
and his Agency as being excellent.
Our sales experience during the two months of the sales campaign for this property was positive and we would have no
hesitation in recommending Michael in this capacity.”
Gail and Don Petty

5. “We are delighted that our house has been sold so quickly and with such ease using Ray White. From our initial
consultation to the contracts being signed everything has run so much smoother than we expected. We found
Michael extremely friendly and approachable while remaining professional throughout, constantly keeping us in
touch at each step of the process. We were soundly advised to sell the house by auction with a lead up of a
number of open houses, however, they led such a good advertising campaign that an early open house was held
drawing fantastic interest. Following this Michael then negotiated with potential buyers till we closed on the best
deal. Martin and I are absolutely delighted with the result, the service and the care which Michael provided. We
couldn't wish for anything more.”
Martin Bloor & Kate Gray
“We recently purchased a home through Ray White Byron Bay. Michael Gudgeon was the agent we deal with during the
purchase process, and we found him to be extremely helpful and generous with his time. His network of local service
providers and knowledge of the local area was of great benefit to us. When discussing an offer with Michael and
exchanging contracts, he was very efficient and organised and conducted himself in a very professional manner.
We met quite a few of the sales staff and found everyone in the sales office to be very friendly and accommodating. We
would not hesitate to enlist Ray White in any of our further property dealings.”
Peter Enright & Diann White
“In our dealings with Michael Gudgeon, we have appreciated the professional approach that he has always
exhibited. We felt that our interests were paramount in his approach to obtaining the best possible outcome for
the sale of our property. We also appreciated Michael’s transparent and honest approach which engendered a
sense of trust. Particularly impressive was the detailed planning program that was established and which gave us
a good overview of the campaign leading up to the sale date. Vivienne and I have no hesitation in recommending
Ray White Byron Bay and their sales representative Michael Gudgeon to possible future clients.”
R G Martin 12/5 7 Old Bangalow Rd, Byron Bay

6. What We Do For You
We want the sale of your property to be as comfortable and stress free for you as possible. While we will keep you
regularly updated, the following roadmap should help you to keep track. Signing our Agency Agreement will be the
activation of our service.
Listing Your Property
Preparation of property features & benefits list
Photographs will be taken (professional if desired)
Preparation of marketing and advertising materials
Preparation of documentation and legals
Property keys will be cut, tagged and registered
Media space secured for advertising
Copy written for information text
Property marketed to database
Signage will be arranged
Sales Team visit booked
Advertisements will be placed
Generate interest through surrounding residents
Qualification of buyers and inspections of property
Provision of feedback regarding inspections and offers
Facilitation of all offers and negotiation of best sale price
Selling Your Property
Offer acceptance
Contracts exchanged & settlement period begins
Settlement period ends and sales funds are transferred

7. The Pool of Buyers
The first four weeks is the optimum time for attracting buyers to a property that is new to the market. When you list
your home with us, there is a fair chance that we already have the buyer on our database.
Buyers follow properties, not agents. This means that a buyer will purchase a property from any agent and there is no
real advantage to be gained by listing with multiple agents.
A lot of vendors believe that they need to list their property with more than one agent to gain maximum exposure. In
reality, all that happens is a duplication of the marketing effort which can confuse buyers and in some cases, give a
perceived reason to negotiate a lower purchase price. With Ray White’s marketing strategy in place, we can assure you
that all buyers in the marketplace will be reached.
Where do Buyers Come From?

8. The Importance of Negotiation Skills
The process of selling a property can be stress free and lucrative or tense and disappointing. The good news is that you
have the ability to choose, by selecting the right agent for you and your property. The difference between a good and a
bad agent is often their ability to negotiate effectively.
At Ray White Byron Bay, our agents are all experienced negotiators. We act fairly and with integrity throughout the
negotiation process with a firm focus on achieving the best outcome for our clients, the vendors.
The Fundamentals of Pricing
You should never use price to select a real estate agent. Agents do not establish price the market does. The job of any
competent real estate agent is to provide enough logical information on pricing so that you can make an informed
decision about the price of your property.
When an agent gives you a price, they should be able to tell you of three properties that have recently sold in your area
this will give you an idea of the prices that have been achieved in the current market. They should also be able to tell
you of at least three comparable properties that are currently on the market these properties are your competition.
Establishing an accurate asking price is essential to selling your property in the shortest timeframe possible. 80% of
buyers will inspect your property in the first 10 14 days of it going to market. These buyers are often the best educated
and most ready to purchase.
Advertising Your Property
Advertising in the media is a crucial element in selling your property.
We regularly advertise in local newspapers including The Byron Shire
News, The Byron Shire Echo and The Northern Star.
We believe a structured program of advertising is essential to
thoroughly expose your property to the market and for this reason, we
have established an advertising policy for our clients.
In the event your property does not sell and is withdrawn from the
market or the agency agreement expires, we will ask you to reimburse
us for the advertising costs incurred.
Please be aware of agents who offer free advertising and make sure you
compare like with like. We offer a guaranteed program of advertising
from the outset.

9. Standard Marketing
When selling your property, exposing it to the market is crucial. An
effective marketing campaign gives you the competitive edge over
other properties that are for sale in your area. In this market, you need
to be active in drawing buyers to your property.
There are a number of ways we promote your property to the market.
Internet Listing the best 7 internet sites in Australia
Brochures
Newsletters
Window Card
For Sale sign
Open House inspections
Direct Marketing
Advertising
Editorials
Photography
Much of the marketing for your property is included in our service but
to ensure your property is exposed to the market at an appropriate
level and at a level that you are happy with, we have additional tiered
marketing campaign schedules for you to choose from.
The Power of the Internet
Over recent years, there has been a huge increase in the number of online property enquiries.
Recent statistics show that overall, 86% of buyers now commence the search for their new home online and at Ray
White Real Estate Byron Bay we can attribute 46% of all property enquiries to our internet strategy.
All properties listed with us are registered on our Ray White website which attracts approximately 60,000 visits per
month, as well as Australia’s best 7 real estate websites as standard.
In today’s competitive market place, it is not enough to just be on the internet, you need to be prominently seen on
the internet and on the right websites.
Your property listing can also be enhanced for a small fee to features listings, e brochure inclusion and search
prioritisation.

10. Rural AND Beach Lifestyle Combined
Tyagarah Lot 4 Grays Lane
The stunning views are just one of the many desirable attributes of this vacant
rural parcel. The location, on a quiet country lane, is excellent with the beach
just over 1km away & Byron a 10 min drive. There is a cleared level building pad
& cabinet trees & some special native vegetation preside over the remainder.
• Ocean Views from Cape Byorn through to the Gold Coast
• 6.26 hectares, Torrens Title
• Cleared level building pad with approved plans
• Timber plantation & unique native vegetation
Ray White Byron Bay
Sale
Michael Gudgeon 0419 495 494
michael.gudgeon@raywhite.com
rwbyronbay.com
property ID 898980
02 6685 6222
Sold
Michael Gudgeon 0419 495 494
Sold By

11. Having a property for sale is one thing...
Actually getting it SOLD is another!
Contact the Team at Ray White Byron Bay to get your property sold. Ray White Byron Bay 02 6685 6222.
5 3 2
4 2 2
2 1
6.26 hectares
655m²
6 3 2
3 1 1
4 2 4
3 2 2
3 2
3 1 2
2 1
4 2 2
422.7m²
4 1 1
3 2 2
3 2 4
2 1 1
$1,350,000
$655,000
$391,000
$850,000
$545,000
$880,000
$485,000
$1,030,000
$377,000
$720,000
$915,000
$480,000
$620,000
$680,000
$450,000
$618,800
$655,000
$1,170,000
$295,000
$425,000
123 Jonson Street, Byron Bay
64 Teak Circuit, Suffolk Park
2022 Paci c Highway, Newrybar
Lot 4 Grays Lane, Tyagarah
Lot 2 Wollumbin St, Byron Bay
137 Jonson Street, Byron Bay
4/2-4 Bryce Street, Suffolk Park
45 Blackbean Rd, Wilsons Creek
12/5-7 Old Bangalow Rd, Byron Bay
Lot 10/130 Jonson St, Byron Bay
7 Browning Street, Byron Bay
11 Jackwood Court, Suffolk Park
217 Coorabell Road, Coorabell
10 Beachside Drive, Suffolk
10B Little Burns St, Byron Bay
8 Keats Street, Byron Bay
1/1 Tea Tree Court, Suffolk Park
196 Friday Hut Rd, Possum Creek
25/11-19 Cooper St, Byron Bay
1/22 Brigantine Street, Byron Bay
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12. Community
Sponsorship
By supporting us, you are helping a variety of community organisations:
Byron United
Beautiful Byron Campaign
Northern Rivers
Community Foundation
Variety – the Children’s Charity Byron Bay Little Athletics Rotary Club Murwillumbah
Byron Bay Cubs & Scouts Group Byron Bay Junior Surf Lifesaving
Malibu Club
Dragons Abreast Byron Bay Rugby League Club
Byron Bay Primary School
Byron Bay Golf Club
Byron Bay Boardriders
Byron Bay Women’s Bowling
Byron Bay Pink Ladies
Byron Bay Junior Soccer Club