Surviving in the digital age can be complicated. This is a presentation I put together for a non-profit seeking to help Artists survive in the digital age by growing their Instagram accounts organically. For more info go to digitalempiremrkt.com

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2. Customer Avatar Template Specialty Coffee Shop Customer
Goals & Values Avatar Info
Challenges & Pain
Points
Goals:
● What is your
customer trying to
achieve
Values:
● What matters most
to your customer
○ Quality,
convenience,
exclusivity,
etc...
Age:
Gender:
Relationship Status:
# children:
Location:
Pain Points:
● What obstacles
are your
customers
seeking payable
solutions for?
Challenges:
● What
service/product/
secrets are they
willing to pay
Sources of
Information
Objections & Role in
Purchase Process
● What information
resources do your
customers gravitate to?
● books/ blogs/ websites/
subreddits/ podcasts/
etc...
Objections to the Sale:
● What are some common
obstacles your business faces
during the checkout process?
Role in Purchase Process:
● What authority does your
customer have in the decision
making process?
Goals & Values Avatar Info
Challenges & Pain
Points
Goals:
● Seeking quality
coffee from baristas
that excel in their
craft
● Searching for new
coffee/food
experiences
Values:
● Premium quality food
● Great customer
service
● Is willing to pay more
for a better
experience
● Supporter of local
coffee shops
Age: 21-45
Gender: Male/Female
Status: Any
# children: Any
Location: El Paso, TX
Pain Points:
● Struggles to find quality
coffee
● Knows about coffee culture
but has not found your
business yet
● Tired of Starbucks and
seeking new environments
Challenges:
● Loves and respects coffee
but they don’t know what
they don’t know about coffee
culture
● Can’t find a local coffee shop
in the area that provides a
great environment
Sources of
Information
Objections & Role in
Purchase Process
● Follows food blogs/channels
○ I.e- Tasty
● Follows local coffee shops on
social media
● Interacts with foodie blogs,
subreddits, magazines
Objections to the Sale:
● More expensive than normal
prices
● Slower than normal coffee
service
Role in Purchase Process:
● Decision Maker

3. Instagram Standards
What Makes A Killer Instagram
Profile & Experience?

4. Creating High
Quality Content
What Is Quality Content?
➔ Defined By Engagement (Likes, Comments, Shares)
➔ High Resolution
➔ Does Well on Every Channel
➔ Content That Brings Out Emotion
◆ Humor | Shock & Awe | Food Cravings | Sexual
Attraction | Etc…
The Answer Is In The Results
(Try multiple formats until you find a winner)
Look To Nationwide Brands For Inspiration Not
Local Competition
If All Else Fails Hire A Professional Content Creator
For Help

6. “Content is king,
but context is
God”
- Gary Vaynerchuck

7. Your followers are allowing you
into their daily lives
Don’t slack off on quality/creativity or you will
lose followers faster than you made them

8. Use ALL of Instagram’s social tools
(Picture/Video Feed Posts, Stories, IGTV, Live)
Instagram Rewards The Power Users
The Instagram
Maximum Growth
Formula
1 to 3
Picture Posts
(per week)
1
Video Post
(per week)
4 to 8
Stories
(per day)
Go Live
For 1 Hour
(per week if possible)