Michael Claire

Toronto, Ontario Canada

Marketing Network Evangelist

Advertising / Marketing / PR

I don't know a lot but I've spent the last 18 years learning what motivates consumers to act. By 'act' I am including the action of NOT responding to your offer. I understand how to craft and deliver compelling messages across many different channels. While everyone is talking about NEW Media and Web 2.? - I understand that the changes businesses are facing are much more pervasive than to be boiled down to a few tactics. A whole new consumer engagement strategy is needed and a new organizational model required to bring it to life.