SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Critical Factors in  re ~ Defining your  Brand Strategy [email_address] 805.901.4638 @michaelnewhouse
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Brand Strategy?  The most miss-defined and miss-understood business term   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clear  Brand  Strategy ,[object Object],[object Object],[object Object],[object Object]
Why have a  Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Strategy in the New World New world is the global financial climate and explosion of social sharing.
Your brand is being  d efined,  d efended and  d eveloped right now!  Are you part of the  Branding Process ?
CF #1 Measure current  Brand Strategy   ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Most Valuable US Retail Brands 2010 *Interbrand report ,[object Object],[object Object]
CF #2 Review (or develop) your  Competitive Positioning   ,[object Object]
Competitive Positioning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CF #3 Determine Brand Strategy Goals  ,[object Object],[object Object],[object Object],[object Object]
" When you sit, sit. When you stand, stand. Whatever you do, don't wobble ." Zen proverb. ( Mission ) Critical Factors for  Branding
CF #4 Develop Brand Strategy (Mantra) ,[object Object],[object Object],[object Object],[object Object]
B rand  S trategy  M antra ,[object Object],[object Object],[object Object],[object Object]
Engage your  B rand  S trategy   “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”.  Abraham Lincoln The next step is to implement your Brand Strategy with Marketing Tools that are In-line with your strategy.

Weitere ähnliche Inhalte

Was ist angesagt?

Creating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanCreating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanDeborah Spector
 
Nonprofit Marketing101
Nonprofit Marketing101Nonprofit Marketing101
Nonprofit Marketing101Tom Tresser
 
Writing for Advertising & Marketing
Writing for Advertising & MarketingWriting for Advertising & Marketing
Writing for Advertising & MarketingProfessor Bauer
 
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanThe Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
 
Top-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyTop-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyChris Houchens
 
Marketing skills presentation
Marketing skills presentationMarketing skills presentation
Marketing skills presentationadex230
 
Notes to myself/ Communication Objective
Notes to myself/ Communication ObjectiveNotes to myself/ Communication Objective
Notes to myself/ Communication ObjectiveHakan Göçmen
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 
What is Public Relations?
What is Public Relations?What is Public Relations?
What is Public Relations?CRUSH 2.0
 
Marketing basics teacher
Marketing basics teacherMarketing basics teacher
Marketing basics teachermaynardteacher
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 
Marketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing PlanMarketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing PlanInsivia
 
The importance of branding
The importance of brandingThe importance of branding
The importance of brandingHappyface Mgnt
 
Week 3: Marketing and Entrepreneurship
Week 3: Marketing and EntrepreneurshipWeek 3: Marketing and Entrepreneurship
Week 3: Marketing and Entrepreneurshiplisahaggis
 
Smarketing by amir hassan
Smarketing by amir hassanSmarketing by amir hassan
Smarketing by amir hassanDr. Amir Hassan
 
Branding Overview
Branding OverviewBranding Overview
Branding OverviewCRUSH 2.0
 

Was ist angesagt? (20)

Creating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications PlanCreating a Strategic Marketing Communications Plan
Creating a Strategic Marketing Communications Plan
 
Nonprofit Marketing101
Nonprofit Marketing101Nonprofit Marketing101
Nonprofit Marketing101
 
Writing for Advertising & Marketing
Writing for Advertising & MarketingWriting for Advertising & Marketing
Writing for Advertising & Marketing
 
Corporate branding
Corporate brandingCorporate branding
Corporate branding
 
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanThe Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing Plan
 
Top-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyTop-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand Strategy
 
Marketing skills presentation
Marketing skills presentationMarketing skills presentation
Marketing skills presentation
 
Notes to myself/ Communication Objective
Notes to myself/ Communication ObjectiveNotes to myself/ Communication Objective
Notes to myself/ Communication Objective
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
What is Public Relations?
What is Public Relations?What is Public Relations?
What is Public Relations?
 
Marketing basics teacher
Marketing basics teacherMarketing basics teacher
Marketing basics teacher
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 
Brand management unit 1
Brand management unit 1Brand management unit 1
Brand management unit 1
 
Marketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing PlanMarketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing Plan
 
The importance of branding
The importance of brandingThe importance of branding
The importance of branding
 
Basics of brand map
Basics of brand mapBasics of brand map
Basics of brand map
 
Week 3: Marketing and Entrepreneurship
Week 3: Marketing and EntrepreneurshipWeek 3: Marketing and Entrepreneurship
Week 3: Marketing and Entrepreneurship
 
Corporate branding
Corporate brandingCorporate branding
Corporate branding
 
Smarketing by amir hassan
Smarketing by amir hassanSmarketing by amir hassan
Smarketing by amir hassan
 
Branding Overview
Branding OverviewBranding Overview
Branding Overview
 

Ähnlich wie Critical Factors In Re~Defining Your Brand Strategy

Brand Management Module 3 notes
Brand Management Module 3 notesBrand Management Module 3 notes
Brand Management Module 3 notesBella Meraki
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small BusinessTwoCents Group
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodmsAnne Starr
 
Brandstrategyplantemplate bacg
Brandstrategyplantemplate bacgBrandstrategyplantemplate bacg
Brandstrategyplantemplate bacgIAN GUILLERMO
 
Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Anne Starr
 
Brand strategy toolkit
Brand strategy toolkitBrand strategy toolkit
Brand strategy toolkitkritesh_grohe
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Discussion 1This week of assigned reading of the course market.docx
Discussion 1This week of assigned reading of the course market.docxDiscussion 1This week of assigned reading of the course market.docx
Discussion 1This week of assigned reading of the course market.docxcharlieppalmer35273
 
Coach Marketing
Coach MarketingCoach Marketing
Coach Marketingtombagwell
 
Christopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful BrandChristopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful BrandFusion Marketing Partners
 
Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
chatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfchatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfMuntherMurjan1
 
Marketing and Branding
Marketing and BrandingMarketing and Branding
Marketing and BrandingAli Siddiqui
 
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16Christina Roth
 
Strategic Design
Strategic DesignStrategic Design
Strategic Designlodaya
 
Marketing fundamentals
Marketing fundamentalsMarketing fundamentals
Marketing fundamentalslcrenwick1213
 
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxMarketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxdrennanmicah
 

Ähnlich wie Critical Factors In Re~Defining Your Brand Strategy (20)

Ccsddm5days
Ccsddm5daysCcsddm5days
Ccsddm5days
 
Brand Management Module 3 notes
Brand Management Module 3 notesBrand Management Module 3 notes
Brand Management Module 3 notes
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small Business
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodms
 
Brandstrategyplantemplate bacg
Brandstrategyplantemplate bacgBrandstrategyplantemplate bacg
Brandstrategyplantemplate bacg
 
Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3
 
Wow TRUE BRANDING 032311
Wow TRUE BRANDING  032311Wow TRUE BRANDING  032311
Wow TRUE BRANDING 032311
 
Brand strategy toolkit
Brand strategy toolkitBrand strategy toolkit
Brand strategy toolkit
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Discussion 1This week of assigned reading of the course market.docx
Discussion 1This week of assigned reading of the course market.docxDiscussion 1This week of assigned reading of the course market.docx
Discussion 1This week of assigned reading of the course market.docx
 
Coach Marketing
Coach MarketingCoach Marketing
Coach Marketing
 
Christopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful BrandChristopher Ryan - Developing a Powerful Brand
Christopher Ryan - Developing a Powerful Brand
 
Branding and Messaging
Branding and MessagingBranding and Messaging
Branding and Messaging
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
chatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfchatgpt-prompts (1).pdf
chatgpt-prompts (1).pdf
 
Marketing and Branding
Marketing and BrandingMarketing and Branding
Marketing and Branding
 
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16
Demeter-Fundamentals-of-Branding-White-Paper-FINAL-09-14-16
 
Strategic Design
Strategic DesignStrategic Design
Strategic Design
 
Marketing fundamentals
Marketing fundamentalsMarketing fundamentals
Marketing fundamentals
 
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxMarketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docx
 

Kürzlich hochgeladen

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance managementVaishnaviGunji
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 

Critical Factors In Re~Defining Your Brand Strategy

  • 1. Critical Factors in re ~ Defining your Brand Strategy [email_address] 805.901.4638 @michaelnewhouse
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Brand Strategy in the New World New world is the global financial climate and explosion of social sharing.
  • 7. Your brand is being d efined, d efended and d eveloped right now! Are you part of the Branding Process ?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. " When you sit, sit. When you stand, stand. Whatever you do, don't wobble ." Zen proverb. ( Mission ) Critical Factors for Branding
  • 14.
  • 15.
  • 16. Engage your B rand S trategy “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Abraham Lincoln The next step is to implement your Brand Strategy with Marketing Tools that are In-line with your strategy.